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How do these theory’s apply to my music video??

Theoy's applied to no scrubs

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Page 1: Theoy's applied to no scrubs

How do these theory’s

apply to my music

video??

Page 2: Theoy's applied to no scrubs

NO SCRUBS BY TLC The music video I have chosen to analyse is ‘No Scrub’ by TLC. I have chosen to do this because it is a classic song that is extremely popular/well known. The lyrics of no scrubs I find them highly entertaining and in my opinion it is a well though out song. The music video however let me down when I first watched it, and it didn’t have a strong narrative or plot to it. Learning these narrative theory’s has helped me to understand that every media text does in fact have a narrative/purpose. So now when I watch the music video I understand it a whole lot more.

Page 3: Theoy's applied to no scrubs

Tim O’ Sullivan (1998) Tim O’ Sullivan suggests that narratives have a common structure, starting with an establishment of plot and/or theme. The establishing shot

for no scrubs is a brightly lit room made of metal. My first instinct when looking at this shot it a intergalactic space ship. Narrative theorists suggest that all music videos are about promoting the artists. This is reinforced by the TLC logo placed within the first 11 seconds of the music video.

Page 4: Theoy's applied to no scrubs

Sven Carlsson (1999) Sven Carlsson suggests that music videos in general fall into two rough groups:1) Performance clips- when a music video only shows an artist 2) Conceptional clips- when the clip shows something else

during the duration of the music video often with artistic ambitions

No Scrubs is a performance clip as it only shows the artists (TLC) therefore conforming to Sven Carlsson’s theory.

Page 5: Theoy's applied to no scrubs

Pam Cook (1985) Chronological-linear- strong resolution Linearity of cause and effect within an overall

trajectory of enigma resolution A high degree of narrative closure A fictional world that contains verisimilitude especially

governed by spatial and temporal coherence. Pam cook’s theory doesn’t conform to no scrubs.

Page 6: Theoy's applied to no scrubs

Bordwell and Thompson (1997) Bordwell and Thompson came up with the formal

structure:A. Inferred eventsB. Explicitly shown eventsC. Non-diegetic media Performance- narrative/story is self reflexive (aware of itself as a media text)Narrative/story- non diegetic material. No Scrubs is an example of a performance based media text. Therefore Bordwell and Thompson’s theory conforms to the music video.