The Works Presentation for Ignite 25 April 2012

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  • SeniorStarting out in PR

  • Top tips for breaking into PRSocial media and your job searchHow to shine at interviewsManaging your career progressionState of the market for new entrants and grads

    Im going to cover:

  • Develop your base knowledge through research Know what PR is (vs advertising, sales promotion)Understanding the different types consumer, corporate, financialKnow the key sources of information: CIPR, PRCA, PR Week...

    Get work experience if you can Provides hands on experienceGives you contactsGains you referees

    Ensure your basic skills are strongInterpersonal skillsWriting skillsAbility to communicate clearlyTop tips for breaking into PR

  • Social media understanding is a must for PR professionals, HOWEVER: Think about how public your personal life is Is your social media profile the one youd like your future employer to see? If not, adjust your settings accordinglyDont think its too early for a professional profile Consider a LinkedIn profileMake sure it matches your CV

    Assume recruitment managers will look at your social media profile I will!Social media and your job search

  • Make sure your CV sells youClear and conciseRelevant to the job (lots of examples)Include achievements and results*Visit our blogs page for a chronological CV template

    Increase your chances of getting an interview

    NAMEPersonal detailsEmailMobileAddressLinked In/ Twitter/ BlogSummary (not essential but can be useful if you are changing career or sector)Keep this short and interesting and write in the first person. Summarise your experience, your skill set and what you are looking for in a new role but be careful not to use clichs e.g. self motivated, capable of taking initiativeWork experience: Dates (e.g. May 2010-present), Company name, Job titleClients include: (obviously only include if you work in an agency)Key responsibilities: (include topics such as media relations; writing; client relationships; line management responsibilities etc)Forged strong relationships with target media resulting in regular, high quality national and broadcast coverageEffectively managed high profile crisis situations (e.g.) securing senior comment and minimising negative publicity.Key achievements:List a couple of achievements/highlights you are particularly proud of this could be coverage gained, a crisis or event well managed etc but give specific examples and results.REPEAT FOR OTHER JOBS - but only include those which are directly relevant (i.e. PR experience)Education: Dates, UniversityDegree subject, grade achievedSchoolDates, A Level subjects and grades (e.g. History - A)Dates, GCSE (e.g. 9A*)Training/Skills/LanguagesExtra-curricular activities/awards/interestsList key awards/interests e.g. Duke of Edinburgh Gold AwardReferences available on request

  • ResearchThe company/ agency their clients, the campaigns they runBrainstormThink what questions you might be askedPractice your answers (including examples that support them)Think about questions of your own

    PlanHow youre going to get to the meetingWhat youre going to wearHow to shine at interview pre-meeting

  • Make the right first impressionSit up straight (even when youre waiting in reception)Have a firm handshakeSmile!Listen to the interviewers questions ...And answer them (no tangents please!)

    Ask your questionsDont be shy or think they dont want to hear themThey demonstrate that youre thoughtful and want the jobHow to shine at interview at the meeting

  • Seize every chance to develop and practise your skillsWrite lotsGet to know key journalists and what they likeGet involved in brainstorms and contribute ideasUnderstand what you need to do to get promotedMake sure you have clear, achievable objectivesLet your line manager know when youre meeting them

    Be willing to do the adminDo this well and account-handling work will followManaging your career progression

  • Despite the recession, PR is a growing sectorE.g. 2010 sector grew by 10-15% (while advertising shrank)

    Its a competitive market PR has always been a top career choice for graduatesPRCA industry research predicts the level of graduate recruitment will stay the same in 2012HOWEVER, agencies of all sizes are running grad schemesPersistence will pay offKnow what PR isGet yourself some relevant hands on experienceMake contacts and work them!

    State of the market for new entrants and grads

  • Senior Vice President FTI Consulting

    Thank youAny questions?The Works Search and Selection 52 Brook Street London W1K 5DSwww.the-works.co.uk