Genre, code & Conventions

• Demonstrate an understanding of genre & market fit? Our chosen song would fit into the genre of pop music, we know this due to researching our chosen song and discovering it made it into the charts. Therefore qualifying as a popular song.

• Which real example of video have influenced you? Reference at least two and say what, exactly, has influenced you? One music Video that has influenced our music video would be the original video of ‘How to be a heartbreaker’ By Marina & The Diamonds. It has influenced us by choosing to have a few woman featuring in the video but only one main male. Another music video that has influenced us is Walk off the Earths ‘Little Boxes’, there use of cardboard is reflected in all our props being made out of cardboard. Alongside these music videos the simplicity of Mr. Men programmes has directed us towards a simple yet exciting atmosphere for the video.

Digipak & synergy• What possible links will

your video have with you digipak? We plan to link our video with the digipak through the use of imagery, by using images of broken hearts

• To the right is a possible example of an image to be used in the digipak

Institutional detail• Will you be signed to a major label-why?

We plan to be signed to Universal, because we see him a relatively mainstream pop artist, and also because is sound and image is similar to other artist signed to Universal.

• Which other artist are signed to this label? Similar sounding artist singed to this label consist of Shawn Mendes, Taylor Swift and a early Justin Bieber.

Risk Assessment• Identify any risk that could arise when filming,

with some possible solutions to prevent the risks.

• Having our video set at a quick pace due to the song it could result in collisions or accident, a solution to this would be making sure everybody knows what they are doing and props are not to be left on the floor.