POWERED BY

PROGRAM

THE LEAN LAUNCHPADThe Lean Launchpad (LLP) is a highly experiential educational program created by the father of the Lean Startup, Steve Blank at Standford and Berkeley. It helps startup founders gain a crucial base of entrepreneurial skills and knowledge to be better prepared and to build more successful startups.

It's the world's premier pre-accelerator program rooted in the scientific methodology, driven by mentors and unique educational content.

The LPP aims to make early-stage startup ready for applying to an accelerator, a first seed investment round or launching their first Minimum Viable Product (MVP).

ATTENDEE EXPECTATIONS

1 2 3Understand the problems or needs of their customers

Validate their business model assumptions

Search for a repeatable, scalable business model

PROGRAM SCHEDULE

• Overview of the theory and tactics for Customer Development

• This week introduces Steve Blank’s material, while teaching skill building, role playing, and experiential learning around customer discovery

• This section helps founders think about where their product/service fits as an investment profile.

• Help founders understand if this idea is worth spending 5 years of their life on

• Does your startup meet the criteria of being fundable?

• How do VC’s and investors look at ideas?

• How do deals really get funded?

• How to position a product or company competitively

• Key components of communicating your idea to others besides a partner or co-founder

• Successfully pitching investors

• How are you going to sell your product and get customers?

• Marketing strategies and business models that fit your product/service

• Present final learnings in front of a public audience including investors

1 2 3 4 5WEEK

PROBLEM-FIT SOLUTION-FIT MINIMUM VIABLE PRODUCT METRICS THAT MATTERS PIVOT OR PERSEVERE

EXAMPLE TOPICS COVERED IN THE 5 WEEKS

METHODOLOGY

VIDEO LECTURES WRITTEN MATERIAL CUSTOMER INTERVIEWS 100% EXPERIENCE BASED

DISCUSSIONS & INSIGHTS ADDITIONAL LECTURES ACCOUNTABILITY FEEDBACK & PEER REVIEW

DURING MEETUPS BETWEEEN MEETUPS WITH EXPERIENCED ENTREPRENEURS

OUTSIDE WORK MEETUPS MENTORING

The LLP program consist of five three hour evening classes moderated by an LLP Educator with hands-on homework between each weekly class, while mentors remain available online (Skype, mobile, email) to clarify issues that come up in between classes. To maximize learning, the course uses a flipped classroom approach: Short lectures outline the core concepts during class but most of the time is spent outside of the classroom doing practical, hands-on homework in between, learning outside the classroom, learning in the the actual market.

LLP FACTS & FIGURES+400 UNIVERSITIES

+40 ACCELERATORS+300 EDUCATORS / YEAR

NATIONAL SCIENCE FOUNDATION’S ICORPS ACCELERATOR PROGRAM WENT FROM A 18% TO A +60% FUNDING RATE OF PROJECTS AFTER REQUIRING APPLICANTS TO TAKE THE LEAN LAUNCHPAD AS A PREREQUISITE FOR APPLYING TO THE PROGRAM

WELL KNOWN NAMES USE LLP

University of Cologne

In Germany with Andersen: In the US:

THE LLP DUS EDUCATORVIDAR ANDERSEN - FOUNDING PRINCIPAL +ANDERSEN & ASSOCIATESA Norwegian serial startup entrepreneur, investor, educator and advisor to F100 corporations on innovation based in Cologne, Germany. He's been an invited speaker at places like Stanford, Cambridge, SxSW, Web Summit and LeWeb. In 2015, he was recognized by Wirtschafts Woche as one of the most important people in the German startup scene and was invited as keynote speaker at the London Intrapreneurship Conference on the topic of data-driven innovation and innovation metrics.

In 2013 he was invited to Stanford to be trained and certified by Steve Blank as an official Lean Launchpad Educator because of his community efforts, enabling him to teach the premium experiential entrepreneurship curriculum from Stanford and Berkeley at our top European universities like the University of Cologne.

He has also previously organized and taught three rounds of the Startup Next program based on the Lean Launchpad to great success in Cologne.

More? See vidarandersen.com

3 X SUCCESS IN COLOGNETHOMAS GROTA, MENTORVenture Capital Deutsche Telekom

ROBERT C. BUSH JR, MENTORMajilis Partners & Curtis Newton

ALEXANDER PEINIGER, MENTORFounder, Quintly

CGN SUCCESS STORYMAURICIO PIPER, FOUNDER OF “WOTCH” & LLP COLOGNE STUDENT“Simply the best educational program I ever attended. Thank you!”

Mauricio and “Wotch" got accepted to the world’s leading hardware startup accelerator “WearableWorld” in San Francisco, where he is currently working on launching his product globally.

CGN SUCCESS STORYJULIA TIDE, FOUNDER OF “PETOMINO” & LLP COLOGNE STUDENT“My company was born out of the program and if it hadn’t been for it, I would never have made the leap. Thank you so much for showing me the way!”

Petomino was born out of the second cohort of the LLP in Cologne. 2 years later, it is going strong as a self-financed e-commerce company!

CGN SUCCESS STORIES• MAK3IT

Team participated in first ever program in Cologne 2012.Pivoted and founded a company providing consulting and services around the Lean Startup methodologies they learned. Still going strong.

• QDEGA / KÖLSCHCARD Founders attended the first program in Cologne 2012.Still going strong.

LLP DUS STARTS Q4 2015ENORMOUS REGIONAL ADVANTAGELLP DUS offers an incredible advantage to the region’s early stage startups and entrepreneurs by providing a premium educational program for entrepreneurs as taught by Stanford and Berkeley for FREE to startups and open to all applicants.

CREATING MORE CAPABLE ENTREPRENEURSLLP DUS aims to create more capable entrepreneurs that will create more successful businesses by teaching them the skills they need to succeed through a highly intensive, highly experiential curriculum so they will avoid basic mistakes and go further faster.

CREATING MORE SUCCESSFUL BUSINESSES EQUALS MORE PROSPERITYThe more successful entrepreneurs, the more successful businesses, the more jobs for more people, the more growth and prosperity for our city, region and country.

WHY LLP DUS?GLOBAL ECONOMIC ADVANCEMENT Play a vital role in the development of your local economy by supporting entrepreneurship. Entrepreneurs and startups are the key driving force globally for job creation, innovation, creativity and community growth.

MAJOR REACH The LLP provides great reach for advertising and marketing opportunities on a regional level. Reach entrepreneurs from a variety of industry backgrounds (developers, designers, business, teachers, architects etc.) who are at the early stages of building the next big startup.

TOP TIER ENTREPRENEURIAL EDUCATIONThe LLP is filling the demand of the continually growing customer development and lean education movement that entrepreneurs are hungry for. The LLP is pioneering this education by using curriculum from successful serial entrepreneur and Stanford educator, Steve Blank, as well as some of the other top names in the startup world.

WHY LLP DUS?CORPORATE EDUCATIONGet exclusive access to the Corporate Seats that provide companies to embed their employees as silent participants and shadow the startups to learn what we know now about startup entrepreneurship, customer development, business model generation, the Lean Startup, Minimum Viable Products, innovation accounting and the scientific methods applied at Stanford and Berkeley.

ACCESS TO EARLY STAGE STARTUPS & ENTREPRENEURSThe Corporate Seats and the demo day event at the end of the program also provides companies with unique access to very early startups and entrepreneurs and proprietary insights to their learning experiences and abilities.

ASSOCIATION WITH THE PREMIER GLOBAL PRE-ACCELERATOR PROGRAMThe LLP program is associated with names like Steve Blank, institutions as Stanford, Berkeley, and Columbia, funds like The National Science Foundation and corporations like Deutsche Telekom, GE and P&G.

CONTACT

V@PLUSANDERSEN.COM

CONTACT

VIDAR ANDERSENFOUNDING PRINCIPAL

+ANDERSEN & ASSOCIATES

FACEBOOK.COM/LLPDUS