The AmbITion Approach for the University Sector

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An overview of The AmbITion Approach: a change methodology by Hannah Rudman for transformation because of the continuous threats and opportunities of digital disruption in the Higher Education Sector

Text of The AmbITion Approach for the University Sector

  • 1. ApproachAbout the
  • 2. A blend of: Participatory action research based (focus on action, teamwork, openness & knowledge/learning). Design thinking approaches (HCD, service design tools, co-design, UX design, social innovation tools), creative practices (devising, role-play, rehearsing) Management consultancy tools (visual and kinaesthetic approaches like Business Model Canvas, as well as traditional change management tools), An agile step-change journey, taken across the (hierarchy of the) organisation, facilitated to distill vision and mission and values Unleashes participants creativity and inventiveness, to ensure buy-in Focuses on building capacity and adaptability and awareness of the continuously disrupted business landscape Approach
  • 3. AmbITion Scotland 2009-11 AmbITion Scotland 2012-14 Over... 90 organisations completed AmbITion Approaches 500+ organisations repeatedly engaged 1250 professionals in the network 17,000 visits per year to online resources of The AmbITion Approach Tested in a national development programme for the creative industries
  • 4. In our own words case studies online Sharing advice, good practice, failures at Amb:IT:ion:TV
  • 5. on-demand, online Digital development masterclasses, & How To... videos and guides, & learning journeys
  • 6. learn 7
  • 7. 8 a relevant framework for emerging technology management, for enterprises of any scale and operational model as applicable to the potential disruptions of the technologies for web 3.0 as it has been for the disruptions of web 1.0 and web 2.0 cross disciplinary - IT/digital/computing + business strategy/development + creative/design approaches to innovation & entrepreneuring/intrapreneuring action and research based; enabling internal learning and reflection, customer participation, and rapid prototyping a digital toolkit, brand, and IP owned by Rudman Consulting, and an openly available source set of resources Approach is
  • 8. toolkit 9
  • 9. 2014: Every business is a digital business IT/digital & business strategy are no longer separate being a connected company demands a creative approach, networked leadership, social innovation with customers, collaborative approaches to capacity builiding Web 3.0 technologies will be extremely disruptive & demand creative strategy approaches such as co-design, UX design, service design, action research, lean start-up methods Large enterprises will become the disrupters around web 3.0 but they will need develop creative practices and be more open / engaged, because the way people collaborate with companies, enterprise, governments, institutions has changed Universities will be just as disrupted as creative industries enterprises HEI teaching pedagogy, research, learning, enterprise spin out, and core business models and practices will have to rapidly adapt 10
  • 10. Universities must boldly transform... 11 Its tragic because, by my reading, should we fail to radically change our approach to education, the same cohort were attempting to protect could find that their entire future is scuttled by our timidity. Lord David Puttnam Speech at Massachusetts Institute of Technology, June 2012
  • 11. Knowledge, reach, relevance, confer legitimacy Universities as institutions have held power through expertise, positional authority, distance and mystery FutureLearn, Udacity, EdX, etc. bring that to everyone everywhere 12
  • 12. 13 2020: Existing tech innovations likely to become trends/businesses/sectors/ Crowdsourcing funds/work/products, wearable computing, robots
  • 13. 14 2020: Existing tech innovations likely to become trends/businesses/sectors/ E-currency, ubiquitous broadband
  • 14. 2020: Existing tech innovations likely to become trends/businesses/sectors/careers 15 Space, open innovation, big data, internet of things
  • 15. 16 2020: Generation Z Careers? Space Travel Agent Body part 3D printer Augmented Reality Architect Personal Privacy/Avatar Manager High-altitude broadband provider Nano medic Robotic care assistant programmer Smart home designer Digital currency financial advisor New kinds of jobs demand new practical, digital, learning and life skills
  • 16. 17 2020: threats for HEIs What will learning be (expected to) look and be like by Generation Z? - Flexible and personalised - Great media presentations which are interactive, engaging - MOOCs: some learning expected to be online - Cross-disciplinarity: arts/media & science/tech & business/entrepreneurship High cost and level of long-standing debt following a college education - courses have to provide academic learning and practical routes into jobs careers Online EMBA/MBAs from top-ranked universities in the world capture lions share of market Half of the business schools in this country could be out of business in 10 yearsor five, (Richard Lyons, Dean, Haas School of Business, Berkeley. In Bloomberg Buiness Week, Mar 14th 2014)
  • 17. 2020: threats for HEIs Challenge to build a Digital Campus and change mindset to openness, collaboration, contribution, power to the edge from heirarchy, distance, exclusivity, ego. The large institution will especially be impacted by the web 3.0 digital disruptions of: crowdsourcing of micro funds/tasks/products, e-currency, robots, space,open innovation, big data, nano tech, wearable computing and internet of things 18
  • 18. 19 2020: opportunities for HEIs Demand for cheap education from emerging regions - but flexibility & personalised preferred to free Demand for virtual and satellite partnership campuses overseas Rise of virtual and satellite campuses of developing nation universities hosted in the UK Powerful market and reputation building opportunities for research that is impactful (and legible) in business/communities/government: university campuses become dynamic hubs of innovation, learning and collaboration Learners can be engaged beyond campus for life if there is flexibility, digital platforms, and appropriate leadership ensures strategies are put in place so that the university can innovate, collaborate, and/or react to market conditions
  • 19. 2020: opportunities for HEIs Creativity, initiative, imagination, entrepreneurial flair, digital skills, networks, emotional intelligence, and social skills as well as the ability to be a global citizen will increasing be needed and valued by students (and employers). Creative approaches; engagement with culture, communities, & networks; digital skills; interdisciplinarity; personal & professional development will all be essential for the academy to offer - this is the focus of the offer in the place Meaning will matter to Generation Z just as much as money - social enterprise, CIC, charitable, and other T/QBL models of business to be given just as much profile Niche market opportunity if schools can be responsive and relevant to the emerging businesses and careers the web 3.0 digital disruptions will create & encourage cross-disciplinarity 20
  • 20. Unique change approach (The AmbITion Approach) created by us for building capacity to deal with continuous, disruptive, digital technologies and digital opportunities Change consultancy that has worked on the strategies of 150+ businesses with C-suite and board level teams Organisational development/change programme designers, national programmes for Creative Industries funded to 3.7m, international interest. International keynote addresses on digital and sustainability strategy and development for enterprises, articles in national press (The Guardian) and sector press (Arts Professional/Leisure Management), reports for governments and NDPBs Cross-disciplinary academic research (Computer Science/Arts, Business), underpins the theory & practice of the approach