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The Tenure Track Dream Team presentation by Ines Mergel: "Why academics should tweet and blog too!", 10/08/2010 for PhD students and Postdocs at Syracuse University's Future Professorial Program, SU's Graduate Career Center and Graduate School
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Twitter hashtag: #TTdream
Social Media for Prospective Faculty:
Why Academics Should Blog and Tweet, Too!
THE TENURE TRACK DREAM: MAXIMIZE YOUR COMPETITIVE EDGE
Ines Mergel Assistant Professor, Public Administration
Social mediaSocial networking Academic networking
What kind of relationships do you need?How can you tap into existing social
networks?
Academia = Ivory tower
Strict rulesHierarchicalBased on seniority and
merit
BUT: Clash of generations
Academic networking
Photo source: http://www.cartoonstock.com/directory/o/old_boys_network.asp
What kind of ties do you need? Local & global Informal & formal Research, Teaching,
Service Professional & social Practitioner & academic
Networking principles driving
human interaction
Click icon to add picture
Birds of a feather flock together
Homophily in social networks
Similarity breeds connection
Result:Personal networks are
(too) homogenous
Six Degrees of Separation &Small world
phenomenon
Watts, D. J. (1999). Small Worlds: The Dynamics of Networks Between Order and Randomness. Princeton University Press.
"The Strength of Weak Ties" (SWT) by Mark Granovetter
Strong ties: arise from long-term, frequent, and sustained interactions
Weak ties arise from infrequent and more casual interactions: bridge social distances
Activate weak ties to accessinnovative information
Picture source: http://www.wrike.com/projectmanagement/07/28/2008/Project-Management-Software-Mind-Mapping-Weak-Ties-and-the-Human-Brain
My Facebook network:
Social media applications for teaching & research
Developing a researcher profile through social media
Weblog
Find your network(s) and develop your digital self!
Source: http://www.webdesignerdepot.com/2009/03/50-twitter-comic-strips/
Twitter in Higher Education
How frequently do you use Twitter for the following activities?
Never Rarely Some-times
Occasionally
Frequently
To share information with peers
6.5% 6.9% 15.4%
22.1% 49.1%
To communicate with students
33.9% 20% 14.1%
16.8% 15.1%
As a learning tool in the classroom
44.2% 21.2% 11.0%
13.9% 9.7%
As a real-time information source
5.9% 8.7% 15.0%
18.6% 51.8%
How to use Twitter for …
Create Twitter groups to share information with your students
Early information channel for your class topics
Connect to potential guest speakers
Network with other academics teaching in your field
Access early publications Newest PEW studies Most retweeted “must-
read” articles
Follow conferences (backchannel), save travel money
Public notepad
Social proof
Teaching Research
Twitter interface
Twitter handle (@)
Followers/Following
Search@Mentions ReTweets
#Hashtags
Indicates a specific topic with the hash symbol (”#”) at the start each Twitter message
Easy to search for & help to organize messages
No need to follow everyone who writes about a specific subtopic
Examples: Prominent #hashtag: #followfriday Conference as #hashtags Names as #hashtags Topic areas as #hashtags …
ReTweet = Twitter loveRepostings
Convention to replicate other people’sposts Add “RT” to a post (via @name) Use “HT” (hat tip)
Hightlights, that the original post/idea came from someone else
“OH” = overheard
Sometimes called “Twitter love” An indicator of who you pay attention to Correct attribution
More on the science of ReTweets: http://mashable.com/2009/02/17/twitter-retweets/
Twitter applications
Overview of 19 Twitter desktop applications:http://mashable.com/2009/06/27/twitter-desktop-apps/
Twitter started #appwednesday: Unofficial Twitter application suggestions
Desktop applications:Tweetdeck
TweetDeck.com Column view of all
Twitter functions Save searches by
hashtag w/o follow Easy to work
through massive information stream
Free blogging tools
Free blogging tools
https://www.blogger.com/ http://wordpress.org/
Personal blogs
http://andrewmcafee.org/blog/
http://inesmergel.wordpress.com
Topic-area blogs
http://www.iq.harvard.edu/blog/netgov/ http://blogs.law.harvard.edu/digitalnatives/
RSS feeds
"Really Simple Syndication" or "Rich Site Summary”
Syndication of frequently updated content Blog entries News headlines Radio Audio …
In XML format
Social media pitfalls
Disclaimer
Any content, views, opinions and/or responses expressed on Twitter are solely my views, opinions and responsibility and do not necessarily reflect the opinion of Syracuse University.
Tweet, wordpress or linkedin with me:
http://www.linkedin.com/in/inesmergel/
http://twitter.com/InesMergel
(http://inesmergel.wordpress.com
