The impact of new technology on media industries

Criteria Pro ConQuality Higher DPI – high quality of film Even the highest quality HD

isn’t as clear as a 35mm or 70mm film.

Cost-cutting Cost to produce old film: $50,000Cost to produce new film: $10,000More money to spend on other things.

Lower quality product.

Piracy People are less likely to pirate if they can find it online, like on Netflix or Amazon Prime.

Gain less profit.

Exhibition Easier and cheaper to exhibit films. Higher competition due to easier exhibition.

Marketing Wider, more unique and accessible ways to market a film.

Can cost a lot.

The impact of new technology on media audiences

Criteria Pro Con

Access Easier access to films due to them being able to be on the internet.

New technology is rather expensive.

Marketing Easier to find and watch more new films.

Adverts can get tedious and annoying after a while.

Audience as producers People can make their own films with limited budgets and equipment.

Lower quality than professional films and can look unrealistic/unprofessional.