MMB3013: Technopreneurship &

eCommerceWeek 6 - 8:

Phase 2 (Digital Product Creation)

Digital Product Business Model: Sphere of Profit

Digital Product Business Model: Sphere of Profit• Phase 1 – Affiliate Marketing• Traffic Visitor• Opt-in Page• Autoresponder + Broadcasting

• Phase 2 – Digital Product Creation• Passion Product (Front End)• Sales Funnel• Cart Monetization (Back end) - Double Profit Formula + Backend Multiplier

Phase 2 – Digital Product Creation

Phase 2 – Digital Product Creation• Passion Product (Front End)• Sales Funnel• Cart Monetization (Back end) - Double Profit Formula + Backend

Multiplier

Passion Product (Front End)• Before you even start, you need to go through the 5 Steps Niche

Checklist to identify your best niches:

1. Digital Information Friendly2. Identify competition [clickbanks|udemy|klikjer|jvzoo|warriorforum]3. Size of an audience [FB Audience Insight]4. Popularity in search [Google Keyword Tool | Google Trends | SEMRush]5. Long term potential

Passion Product (Front End)• Start with a ‘Hook Title’ – of your eBook that makes prospect wanted to

know more about your eBook

• It has an achievable target, use number to quantify, hot topics

Passion Product (Front End)• When writing your eBook Outline, divide it into 4 Tasks

Passion Product (Front End)• Outline

Passion Product (Front End)

Passion Product (Front End)• Follow the proper eBook format that I have gave you• Once you have finished writing your eBook, save it in .doc and .pdf

format• Upload your file to DropBox and get the download link and save it

Sales Funnel• Sales Page (Minisite) Design and development – • System• Structure & Copywriting

• Creating components of Sales Funnel

Sales Funnel - Sales Page Systems Design (FE)• Minisite – We are going to use Vidpages.co or WP Profit Builder• Optin page – To capture leads • Payment System – Use PayPal or Bank-In• eBook Design cover – Use onlineecovercreator.com• Sales Video – Embedded YouTube video, • Talking Head – Personal Video Recording (use mobile phone)• Running Text – Reading Out Powerpoint Text (use 22Q format)• Doodle/Sketch – Animated Video (use Easy Sketch Pro )

• Facebook FanPage on your Passion Product (eBook)• All Minisites for the BackEnd (BE) Sales Funnel

3 Type of Sales Video

Talking Head Running Text Doodle / Sketch

Sales Funnel - Structure & Copywriting Design• Header – Short, Eye Catching & Hook Title• Sales Video – 5-10 minutes Sales Video of your Minisite Copywriting

• Place Buy Button under Sales Video

• Problems – Discussed on issue facing your prospect• Who Am I – Establish authority – Tell prospect who you are and why you are an

expert in this field• Solutions – Introducing your eBook Solutions

• eBook Cover design – Place Buy Button under eBook Cover• How your eBook solve the problem• Briefly describe the Modules covered

• Testimony – At least 3 person testimonies to be included• Conclusion – Recap of what you have said, P.S. | P.P.S.

Sales Funnel - Creating components of Sales Funnel

Creating Components of Sales Funnel

Passion product (Actual eBook) – Front End (FE)• Price depends on topic niche and content• Range between: RM17 – RM47• Pages must be between 80-120 pages

Advance Training – Back End (UpSell)• Create between 10 – 15 videos• Duration between 15min. – 1hour • Price between: RM97 – RM 197• Use Screencast-O-Matic software

Webinar Coaching – Back End (UpSell)• Create 1 live webinar• Duration between: 1hour • Price between: RM97 – RM 197• Use FB Live or Google Hangout

High Ticket Sale (Backend Multiplier)• Create 1 to 1 – Personal Coach OR• Group Events• Price between: Above RM497• Exclusive Event

DOUBLE PROFIT FORMULA (DPF)

Cart Monetization (Back end) - Double Profit Formula (DPF)

Cart Monetization (Back end) - Double Profit Formula (DPF)

Cart Monetization (Back end) - Backend Multiplier

Cart Monetization (Back End) - Backend Multiplier

Phase 2 – Digital Product Creation

Your Job …• Complete Phase 2 – From Passion Product (eBook) up to building

Sales Funnel – Due Date on Week 9 (30%)• The other half of Phase 2 – Back End Double Profit Formula (DPF) &

Backend Multiplier – Due Date on Week 13 (30%)