Target Audience Expectation of Horror Genre – Research into SubgenreLaurel Wilson

I set up a survey for our target audience to say what they think horror movies should consist of.

I used SurveyMonkey, as it is easy to access and use

in order to record and collect data from surveys

Below are some of peoples responses

More expectationson Facebook I asked this person what their expectation is and this is what they said. This person is aged 17 (meaning they are in our target audience) -

As a result …

From our findings, we have realised that many people have similar expectations of

the horror genre. Some of these we will be adding in to our opening sequence, however,

we plan on challenging some of these expectations. Also, as comedy is our other genre we will also add and challenge some

conventions of the comedy genre.