Embed Size (px)
DESCRIPTION
In the large world of multi-channel fundraising, there’s no real such thing as a direct mail donor, or an online donor, or a phone donor. There are donors. There are your charity’s donors. And there are the channels by which your charity’s donors choose to give to you. It’s time to change how your charity approaches stewardship as we explore tools and tactics to help you with the online stewardship of your donors, and not just the stewardship of your online donors. About Holly Wagg: With over 17 years in the not-for-profit sector, Holly is a seasoned fundraising and communications professional. Although she had an 8-track player in her childhood bedroom, she doesn’t consciously remember a time where you couldn’t fundraise without the internet. Given her involvement in start-up and grassroots organizing, the digital realm has always been a part of her efforts and expertise. Prior to joining the Good Works team in 2012, she managed the funds development and/or communications shops at ArtsSmarts, National Capital Region YMCA-YWCA, Canadian AIDS Society and Girls Action Foundation. Holly co-founded the Ten Oaks Project in 2004 for which she was honoured with a lifetime achievement award in the queer community before she cracked 30.
Citation preview
Taking Donor Stewardship Online
Holly Wagg, CFRE
Our Journey Today
1. Audience.
2. Inspiration.
3. Calendar.
Our Journey Today
Our Journey Today IT’s Just a Channel
Case for Stewardship
40%
27%
Donor Relations Defined
1. Gift acceptance and management
2. Acknowledgement
3. Donor recognition
4. Reporting
Stewardship Defined
Stewardship involves closing the circle
Inspired Ideas
Simple Email
Welcome Email
Video
PRO Tip #1
PRO Tip #1
Annual Report
Annual Report
Annual Report
Annual Report
Website
PRO Tip #2
EMAIL & InfoGraphic
Infographic
Infographic
Email + Video
Email + Video
Monthly Donors
Donor Questionnaire
Blog
Video
Video
Video
Flickr
Flickr
PRO Tip #3
The Stewardship Plan
Stewardship Calendar
Stewardship Calendar
Stewardship Calendar
