1. SUPER SIZE your Sales Data

2. SUPER SIZE your Sales Data smarter! 3. SUPER SIZE your Sales Data smarter! bigger! 4. SUPER SIZE your Sales Data smarter! bigger! stronger! 5. ECWisENTERTAINMENT ECWisCULTURE ECWisWRITING ECWPRESS.COM 6. Hard Data 7. Flexibility 8. Experimentation 9. The Foundations of Data 10. Where We Get It Sales Data from BookNet BookScan (US) Direct from retailers including B&T, Barnes and Noble, Ingram, BAM,Amazon Direct from ebook retailers including Kindle, Nook, Kobo,Apple etc. 11. How We Use It ACQUISITIONS 12. ACQUISITIONS SALES PREP How We Use It 13. ACQUISITIONS SALES PREP PRINT RUNS How We Use It 14. ACQUISITIONS SALES PREP PRINT RUNS How We Use It SALES ANALYSIS 15. ACQUISITIONS SALES PREP PRINT RUNS How We Use It SALES ANALYSIS REPRINTS 16. How Do We Expand Our Knowledge Base? 17. What makes a successful book? 18. Online Chain Non Traditional Indie Digital Direct 19. Google Analytics Likes Hearts Reads Reader Comments Followers Favourites Retweets Pins . . . 20. The more you test, the better info youll have for future decision making. 21. 203,051 reads! 22. $10.95 $14.95 $24.95 23. Three Takeaways! 24. Figure out what pieces of (sales) data have the most relevance to the audience youre trying to reach. 25. Organize it. How can you manage your data so it easy for you to review and share? 26. Start at the destination. 27. Erin Creasey Sales and Marketing Director, ECW Press erin@ecwpress.com @erincc