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Subsurfa ce Samuel Millen-Cramer Daniel Milroy-Maher Dino Grosshel Patrick Mills A Multimedia Project With special thanks to, Bradley Garrett Joseph Eaton Ajit Chambers and the Old London Underground Company

Subsurface presentation

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Page 1: Subsurface presentation

Subsurface

Samuel Millen-CramerDaniel Milroy-Maher

Dino GrosshelPatrick Mills

A Multimedia Project

With special thanks to,Bradley Garrett

Joseph EatonAjit Chambers and the Old London

Underground Company

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What is Subsurface?

‘Subsurface’ is an immersive multimedia project based around the disused Brompton Road tube station

We feel that the title ‘Subsurface’ represents the simplicity we want to maintain in our project.

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A Game of Shark and Minnow

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Firestorm

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My year with Malala

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Snow Fall: The Avalanche at Tunnel Creek

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What kind of content will we produce?

Videos

InterviewsPOV (Point of View) style filming

Photos

PanoramasLong exposureGritty shotsEnvironment driven

Biopic of the station

PastPresentFuture

Interactive data

Timeline

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What research have we done so far? What do we plan to do?

The Old London Underground Company

In contact with Ajit Chambers (the founder) regarding access and current situation

Transport for London

Requirements for filming permitsCost of filming permitsRestrictions on access

Subterranean Britannica

Gathered information regarding which stations were accessible and preferable

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What questions do we plan to ask our interviewees?

General

History of the site

Future plans for the site

Any other points of interest on the timeline

Ian Visits

View on the recent sale

What he thinks is in store for the site’s future

View on our project – relevance, potential etc.

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What new multimedia skills is our team learning in order to make our project a success?

Photoshop for editing of raw photos

Sony Vegas/Final Cut for the editing of footage

CSS/HTML/Javascript/Scrollkit for coding and construction of the website

Audacity for editing and production of audio

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Brompton Road - background

First opened in 1906 but was closed in 1934 after Knightsbridge station was modernised and opened a southern entrance

Sold to the War Office during WW2, the Royal Artillery ran its anti-aircraft operations room in the station

Recently sold by the MOD following a bidding war between multiple buyers

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Audience

Survey – we recently conducted a survey to find out about our audience and whether out project would be of interest

The readership of our competition, as they cover similar topics and will likely be interested in ours

People who take an interest in the technical side of the project i.e. how the multimedia is created/presented

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The results

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Competition

Our main competition will be other bloggers and London based publications (TimeOut/Shortlist) with regards to the nature of the project (explorative/places of interest)

We are also competition with other producers of multimedia projects as we feel one of our main draws is the style of the content

Potentially other groups who have previously documented the site (albeit, using a different approach)

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USP

Exclusivity – although people have visited the site – we will be the first time film/take photos for this type of project

You cannot visit the station and the site will be changing now the deal is complete – so it will never be the same again

The utilisation of new technology in order to document the history of the station (a more interactive approach)

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Short plan

Simplistic, immersive and eye-catching design

Past, present, future of Brompton Road

Videos of the station

Audio from underground

Stills taken from the station

Data visualisation – on Brompton Road stats

Interviews with Ajit Chambers and Ian visits

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How we plan to find & engage our audience

Tumblr – showing making of blog

Marketing blog/site – trailing the website – more in terms of marketing – exclusive pictures etc taken from the event – countdown to

Laminate a few photos and send them around London, getting people to take the pictures and send us it as a way of involving the public and spreading the word

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Social media

Tumblr – provides a place where we can document and promote our progress

Twitter – connecting with people we feel would be interested in the project

Twitter – posting links etc that are relevant to our project

Facebook – create a group where we can keep people informed of any updates

Facebook – promoted post

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Why we have chosen our design/domain Design- We have chosen to produce a multimedia story site which will be one page allowing readers to simply scroll through the whole site. This fluid design will display our content in a way which immerses the reader into the story

The domain name will be Subsurface because our project focuses on a site that is below the ground

We have preordered the domain Subsurface.london

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What sections will our site have?

The site will essentially be one long page with no sections in order to create a fluid and immersive experience

All our media, including soundbites will the background to the written content on the site, for a cinematic feel

Videos will be intermittently located on the page among other media such as audio clips, photos and writing

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Analysis of readers

Google analytics and wordpress viewing figures will be used to judge how popular certain parts of the site are

Although it’s only one page, the reader has the option to view it all as opposed to clicking on links that redirect to other sections of the site

We will carry out a post-launch survey to ascertain which features of the site have been successful and which need modifying

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How might we expand our product to other online/mobile platforms?Due to the stylistically simple nature of our site, expansion to other platforms will be a relatively straightforward process

We have spoken to Ajit Chambers regarding the future of the project who detailed the possibility of gaining access to other stations

Throughout the development of the project we have had utilised social media such as Tumblr to document the production stage

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The screenshot on the previous page shows that of the people who completed our survey, 70% of them have an iPhones. This has been noted throughout the development of the site and when Subsurface launches our aim is to be iPhone friendly.

Expansion to mobile platforms

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Launch

As previously mentioned, we have preordered a dot london (subsurface.london) domain which is due to be released in the early stages of 2014, and will bring a new influx of city specific websites of which ours will be part of