A Report On Module 5 Presentation “A study of student’s buying behavior towards laptop ”

study of student's buying behviour towords laptop

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Module 5 Presentation “A study of student’s buying behavior towards laptop ”



• What is behaviour?

Behaviour can be defined as the way in which an individual Behaves

or acts. It is the way and individual conducts herself/himself.

• What is consumer behaviour?

Consumer buying behavior is the sum total of a consumer's attitudes,

preferences, intentions, and decisions regarding the consumer's

behavior in the marketplace when purchasing a product or service.

Factors influencing consumer buying behaviour :-

CULTURAL factors

SOCIAL factors

PERSONAL factors


Industry Profile

Currents trends at global level

The global consumer electronics market is expected to grow at a

Compound annual growth rate (CAGR) of over 3% during 2015-


Current trend at national level

• Indian electronics industry today stands at US $ 25 billion and is ranked 26th in the world in terms of sales and 29th in the world in terms of production. It is growing at over 25% CAGR and is expected to be worth US $ 158 billion by 2015.

• Electronic industry is one of the fastest growing industry in the country and is driven by growth in key sectors such as, Consumer Electronics and Telecom.

Current trends State level

• The Gujarat Government announced Electronic policy(2014-2019) envisaging investment of $6 billion( approx. Rs.36,800) crore) for the sector and generation of employment opportunities for half a million people by 2020.

Major players

• Amara Raja Electronics Ltd • Avalon Technologies Pvt Ltd• Centum Electronics Ltd• Elin Electronics Ltd • EOS Power India Pvt. Ltd.• Flextronics Technologies India Pvt Ltd• JABIL Circuit India Pvt Ltd• Kaynes Technology India Pvt Ltd• QUAD Electronic Solutions (P) Ltd.

Major players

• Rangsons Electronics Pvt. Ltd.• Sahasra Electronics Pvt. Ltd.• S. B. Technologies• SGS Tekniks Manufacturing Pvt Ltd• SGV Industries• Smile Electronics Ltd.• Syrma Technology Pvt Ltd

Laptop companies


Literature Review Author name and years FindingsTarek Omran Abdalla Chatanash, Yaser Miaji Phd MIEEE (2014)

Tamek Omran Abdulla Chatanash and Yaser Miaji, has conducted research in 2014 to investigate the level of usage on the use of laptop amongst students, and to examine the relationships between the perception of students concerning the use of laptops and the acceptance of laptops he had conclude that the higher level of laptop usage is linked to higher level of the acceptance

Pinky Sharma, 2012 The author Pinky Sharma, has done research in 2012 and the objective behind the study were to identify and evaluate various factors which influence purchase indent of management and engineering students she has found that price , advertisement , features etc are the factors that impact on purchase decision of students while purchasing laptop.

Robin H. Kay and Sharon Lauricella(2009)

The author Robin.H.Kay and Sheron lauricella has done the study to examine the impact of limited use vs active use of laptop for university students and he has found that active use of laptops resulted in significantly more time spent on note taking and academic activities and less time spent on sending personal image , instant messages and playing games during class.

Literature Review

Author name and year Findings

S. Pandisiva and S. Pandian (2006)

The author S.Pindisiva and S.Pandian, has concluded the research in 2006 and they found that there is no significant difference between product attributes with gender and occupation.

Rinal B. Shah(2005) The author Rinal B shah, found that perceived quality and brand loyalty had a significant positive direct effect on brand equity. The results revealed that, consumers motivation to use laptop and brand association criteria works separately.

Research Methodology

Problem statement:-

Want to know about SRLIM student’s buying

behavior towards laptop.

Research MethodologyPrimary Objective:-

• A study of SRLIM student’s buying behavior towards laptop

Secondary Objective:-

• To know about Brand awareness of various Laptop.

• A study of SRLIM student’s information source towards


• To know about factor’s affecting while purchasing laptop .

• A study of SRLIM student’s post purchase evaluation towards


Research Methodology

Research Design:

Type of design :

• Descriptive research is used to collect information

regarding SRLIM student’s buying behavior towards

laptop. Therefore it is used in the study to describe the

behavior of particular population in a systematic and

accurate way.

Research Methodology

• Sampling method (Sample size – Minimum 100)

We used Non probability convenience sampling

Method. The Sample size is 100 respondents.

• Tools for Analysis:

We used SPSS software for the analysis

Research Methodology

 Limitation of the study

• The study is limited to the attitude and perception of selected sample

respondents and may not be universally applicable.

• There was possibility of respondents’ bias in self-reporting perception of


• The study is micro in nature, and its survey findings and observations

cannot be generalized and may be subjected to change from time to time

and place to place.

Research Methodology

 Limitation of the study

• As the sample size was 100 respondents, is not necessary that it truly

represents the population universe.

• Some of the people were not interested in filling questionnaires; some

people were taking this research seriously. Some people were engaged in

their own job and hesitate to fill questionnaires and personal details.


Data Analysis And Finding















1 2



3 31

Which Type of laptop Do you currnetly own?


Which type of information source did you prefer while purchasing laptop?

Friends & family


Company dealer


Newspaper & Magazines

0 10 20 30 40 50 60 70 80 90 100











Information Source

No Yes




Company showroom

0 5 10 15 20 25 30 35 40 45





From where would you like to buy a laptop?

Factor affects while purchasing laptop

NI=1 PI=2 N=3 I=4 MI=5

Speed of Laptop 2 0 7 22 69

Physical Appearance 0 7 20 54 19

Technical Features 1 2 13 32 52

Colour 5 6 40 34 15

Weight of Laptop 4 9 37 34 16

Battery life and charge Duration 1 3 12 27 57

Guarantee and warranty condition 2 7 13 31 47

Hard Disk Space 1 6 9 39 45

RAM 1 6 13 28 52

Price and payment Conditions 7 7 22 30 34

Brand Name 1 8 19 29 43

How Much Would you like to Pay?

<30,000 9

30,000-40,000 47

40,000-50,000 22

50,000-60,000 13

60,000-70,000 5

>70,000 4

Screen Size <13inch 4

14inch 18

15inch 35

16inch 29

17inch 7

>17inch 7

 What is your source of finance for your laptop?

Fully financed

Partially financed

Self financed

0 10 20 30 40 50 60




Source of Finance for your laptop

Hypothesis testingCross tabulation between how much would you like to pay and which source of finance you


Source of finance Total

Fully financed Partially financed


Amount <30,000 7 1 1 9

30,000-40,000 23 7 17 47

40,000-50,000 14 4 4 22

50,000-60,000 8 3 2 13

60,000-70,000 3 0 2 5

>70,000 1 1 2 4

Total 56 16 28 100

Test Statistics

  Would like to pay Source of finance

Chi-Square 79.040a 25.280b

Degree of freedom 5 2

Asymp. Sig. .000 .000

a. 0 cells (0.0%) have expected frequencies less than 5. The minimum expected cell

frequency is 16.7.

b. 0 cells (0.0%) have expected frequencies less than 5. The minimum expected

cell frequency is 33.3.

Ho: Purchase Price of laptop directly related to source of


H1 : Purchase Price of laptop directly not related to source of


Contacted customer Care No 26

Yes 74

Accessibility of the Customer


No respondent 26

Highly satisfied 20

Satisfied 42

Natural 8

Dissatisfied 4

Highly Dissatisfied 0

Satisfied with current laptop Delighted 32

Pleased 43

Mixed 23

Unhappy 2

Terrible 0


Bibliography <http://study.com/academy/lesson/what-is-consumer-





Bibliography A.Abdual brosekham, & Dr. C Muthu Velayuthan.

"Consumer Buying behaviour A litlecure Review." IOSR

Journal of business and mangement (IOSR-JBM) (n.d.): 16.

Dhal, Sunil Kumar. "A study of consumer buying

behaviour and perception towards laptop: orrisa ."

International jornal of innovative science and Modern

Enginerring (IJISME) (February 2015).

Bibliography DR.Reeta Aroora, & Dr. Asha Chawla. "Mapping

consumer perception For Laptop: A case study."

International Journal of advanced research in manegmanet

an social science (July 2014).