@ShafiqPontoh

Strategic PlannerOgilvy & Mather Advertising

What is strategic planning?

How do we plan?

The results of strategic planning

“strategic planning is like good underwear – it never shows, but if you don’t have it,

everybody knows!” Shubho Sarkar – Bates 101

LOGIC MAGIC

THE

OBJECTIVE

The insights

- Consumers insights- Cultural insights- Product insights- Category insights- Market insights- Brand insights- Company insights- Client insights- Business insights- Creative insights- Media insights- Technology insights- etc- etc- etc

For (TA, Behavioral, wow, need based), Brand Name is (Role in TA’s life) + Benefits

@ShafiqPontoh

Strategic PlannerOgilvy & Mather Advertising

Thank you