SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN

FOUNDATION IN NATURAL AND BUILT ENVIRONMENT

AUGUST INTAKE 2014

SEMESTER 2

Session: Monday 2-4pm

Module: Social Psychology (PSY30203105704)

Lecturer: Mr. Shankar Thiruchelvam

Group Members: Alia Nisa Binti Raflly (0320774)

Amanda Chiong (0320328)

Erica Lo (0319005)

Hau Hui Yee (0320283)

Jonathan Lim (0321119)

Submission Date: June 1st, 2015

SOCIAL PSYCHOLOGY [PSY30203105704]

5 CONCEPTS

STEREOTYPES & DISCRIMINATION

PROSOCIAL BEHAVIOR

COVARIATION THEORY SITUATIONAL (EXTERNAL)

PERSUASION

ATTITUDE FORMATION

The

Hones

t Thief

STORYLINE

A family saw an Indian old man was beating by a young man on the way

approaching to their hometown because the old man had stolen a row of bread from

his grocery shop. There was quite lot of spectators on the spot watching the dramatic

scene. However, no ones are willing to lend their help to the old man as everyone

knew about the fact that the old man always caught stealing and he is from the

different racial group.

[STEREOTYPE & DISCRIMINATION]

The conflict ended when the police arrived and they figured out the reason that

the old man steal is because of his inability to acquire income to feed his

grandson who has been starving for few days.

[PROSOCIAL BEHAVIOUR]

At the same time, there is a kid hiding at the other side of the scene in his tears

dropping as he saw his grandfather being beaten by the man and can’t make

anything to help his grandfather. He felt anger of his inability to fight back and

help his grandfather and furthermore he shifted his anger towards the spectators

and the young man who didn’t have any sympathize towards his old grandfather

and start to become racism.

[COVARIATION THEORY SITUATIONAL (EXTERNAL)]

The grandparent and grandchild are living in the tent made up of plastic bags

beside the garbage area. After the incident, the old man realize the changes of

his grandchild and even tried to change his extreme thinking towards the other

races.

[PERSUASION]

After a few months, the grandfather had passed away. The young man felt owed

to the grandchild as he shouldn’t treat an old man in that manner although he had

stole his groceries. As a compensate, he was willing to paid the expenses for the

funeral and helped to settle down the grandchild to an orphanage and often visit

him in the weekend. The child was finally aware of his mistakes and changed his

attitude.

[ATTITUDE FORMATION]

#1 Stereotypes & Discrimination

Stereotypes Discrimination

A general belief about a group of people

which involving gender, race, national origin

and other factors.

Can have positive or negative connotations.

May results in becoming prejudicial and

leading to discrimination

The unjust or prejudicial treatment of different

groups of people, especially in the grounds of

race, age or gender.

Directs to racism, ageism and sexism

#2 Prosocial Behavior

Egoistic modelwhen behaviors are done

for selfish reasons

Altruistic modelwhen behaviors are done

for selfless reasons

Positive social actionintended to help others which

include emphatic and concern

for others

#3 Covariation Theory Situational

a person has information from multiple observations, at different times and

situations, and can perceive the covariation of an observed effect and its causes.

FACTORS OF COVARIATION

1. CONSENSUSwould other peoples behave in the same way

1. DISTINCTIVENESSwould the same person acts differently in other situations?

1. CONSISTENCYdoes the individual respond in the same way to the same stimulus but in different contexts?

INTERNAL ATTRIBUTIONSCONSENSUS

LOW

DISTINCTIVENESS

LOW

CONSISTENCY

HIGH

EXTERNAL

ATTRIBUTIONSCONSENSUS

HIGH

DISTINCTIVENESS

HIGH

CONSISTENCY

HIGH

#4 Persuasion

Attempts to influence others’ attitudes or behaviors

Central routeattend to evaluate a given message

Peripheral routeattends to the external cues

e.g. the attratitiveness of the speaker

#5 Attitude Formation

Implicit attitudes

form without our conscious

awareness

occur automatically

unconscious

Explicit attitudes

an attitude that one recognizes and can

control

is formed deliberately

conscious

COMPONENTS OF AN ATTITUDE

AFFECTIVE

what one feels (feelings or emotions)

BEHAVIORAL

what one does (actions)

COGNITIVE

what one think or know (knowledge)

THANK

YOU !