Social Strategy Recommendations By: Megan Bryja, Jacklyn Drummond, Laney Lewis, Josh Lyon and Lauren Sarama

Category

“Internet Television Network”

Provides on demand streaming media

Competitors: Hulu Plus, iTunes, Amazon Instant Video

Audience

3 Main Groups:

Most Value

Movie Buffs

No Time

Facebook

Response time takes more

than 1 day to reply…

Only branded messages

Twitter

Tweet at customers not with

them

Lots of followers, little following

Current Marketing Strategy

Conclusion:Netflix is not collaborating

with their users, and as a result, is not creating a sense of community, which leaves their users no reason to contribute.

Recommended Social Strategy

Goal: Expanding Brand LoyaltyCreate a more personal brand Create customer advocatesCreate value for customers

Recommended Social Strategies

Strategy 1: Brand Persona

Strategy 2: Collaborate

Strategy 3: Community Participation

Strategy 4: Contribute

Recommended Social Strategy

Strategy 1: Brand Persona

Meet Neal Netflix Mid 30’sMovie buff and critic His friends call him for

questions instead of going to IMDB

Always up to date with the latest shows and movies

Have a question or comment? Ask Neal

Netflix

Recommended Social Strategy

Strategy 2: CollaborateWith followers to build a

mutually beneficial relationship Allows for followers to give input

Collaborate

Recommended Social Strategy

Strategy 3: Community Participation Elicits valuable customer

suggestionsAllows for more follower interaction

Community Participation

Recommended Social Strategy

Strategy 4: Contribute Contribute content to become a

valued memberCreate a reason for customers

to keep coming back

Contribute

Questions?

#AskNealNetflix