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Social Strategy Recommendations By: Megan Bryja, Jacklyn Drummond, Laney Lewis, Josh Lyon and Lauren Sarama
Category
“Internet Television Network”
Provides on demand streaming media
Competitors: Hulu Plus, iTunes, Amazon Instant Video
Audience
3 Main Groups:
Most Value
Movie Buffs
No Time
Response time takes more
than 1 day to reply…
Only branded messages
Tweet at customers not with
them
Lots of followers, little following
Current Marketing Strategy
Conclusion:Netflix is not collaborating
with their users, and as a result, is not creating a sense of community, which leaves their users no reason to contribute.
Recommended Social Strategy
Goal: Expanding Brand LoyaltyCreate a more personal brand Create customer advocatesCreate value for customers
Recommended Social Strategies
Strategy 1: Brand Persona
Strategy 2: Collaborate
Strategy 3: Community Participation
Strategy 4: Contribute
Recommended Social Strategy
Strategy 1: Brand Persona
Meet Neal Netflix Mid 30’sMovie buff and critic His friends call him for
questions instead of going to IMDB
Always up to date with the latest shows and movies
Have a question or comment? Ask Neal
Netflix
Recommended Social Strategy
Strategy 2: CollaborateWith followers to build a
mutually beneficial relationship Allows for followers to give input
Collaborate
Recommended Social Strategy
Strategy 3: Community Participation Elicits valuable customer
suggestionsAllows for more follower interaction
Community Participation
Recommended Social Strategy
Strategy 4: Contribute Contribute content to become a
valued memberCreate a reason for customers
to keep coming back
Contribute
Questions?
#AskNealNetflix