CIAN forum 3 November 2007

Social Networking and Web 2.0

Flickr, Facebook, MySpace, Twitter, Google Groups, YouTube, Vimeo, blogs, wikis...

What is Web 2.0?

A perceived second generation of web-based communities and hosted services that aim to facilitate creativity and collaboration between users. The term became popular following the first O'Reilly Media Web 2.0 conference in 2004.

Examples of Web 2.0

• Web 1.0  Web 2.0• DoubleClick Google AdSense • Ofoto Flickr• Akamai BitTorrent• mp3.com Napster• Britannica Online Wikipedia• personal websites blogging• Publishing participation• content management systems wikis• directories (taxonomy) tagging/folksonomySource: http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html

Or in other words…

• read/write web

• long tail

• ‘radical trust’

• user experience

• the whole ‘conversation’ thing

• perpetual beta Source: http://www.librarian.net/talks/aus2.0/#graphics

Web 2.0 Thinking Game

http://www.zeldman.com/2006/10/17/web-20-thinking-game/

What about Web 3.0?

Nobody really know what it is yet…

Web 1.0 - the read-only web

Web 2.0 - the read-write web

Web 3.0 - the Read-Write-Execute web

What is social networking?

Building online social networks for communities of people who share interests and activities, or who are interested in exploring the interests and activities of others, and which necessitates the use of software.

Most social network services are primarily web-based and provide a collection of various ways for users to interact, such as chat, messaging, email, video, voice chat, file sharing, blogging, discussion groups.

Examples

• MySpace

• 360.yahoo.com

• Bebo

• Friendster

• Orkut

• xanga

MySpace

MySpace is an online community that lets you meet your friends' friends.

www.myspace.com

www.myspace.com/howardgovernment

www.myspace.com/officiallaborspace

SN of another kind

• Digg - community-based popularity website • Del.icio.us - social bookmarking, allows you to

store and share bookmarks on the web • LibraryThing – catalog what you’re reading

online and connect with people who read the same things

• Twitter - What are you doing now?Wikipedia on Twitter

How to do it

• The Common Craft Show - a series of short explanatory videos about blogs, wikis, social networking, social bookmarking (and zombies).

Video sharing

• YouTube

• Google video

• Vimeo

• Videoegg

Ten video sharing services compared

Top video sites

1. youtube.com 62.85%

2. video.google.com 15.68%

3. vids.myspace.com 8.60%

4. metacafe.com 5.19%

5. video.search.yahoo.com 4.01%

Source: http://news.cnet.co.uk/software/0,39029694,49280848,00.htm

Where to next?

Monetise your contentwww.iabuk.net/en/1/youtubeadshareinitiative.mxs

Is video sharing dead?http://news.cnet.co.uk/software/0,39029694,49291654,00.htm

Photo sharing

• Flickr

• Photobucket – photos and video

• Picasa - Google's photo organiser

• Picturetrail

• SnapFish – online pics and digital camera prints

Blogs

Blogs - website where entries are written in chronological order

The power of blogging - http://www.abc.net.au/rn/mediareport/stories/2007/2081805.htm

Jerry Seinfeld:Is that the worst new word of the culture, "blog"? It's so unattractive. It's like

something that you spit up and it's, it has like, it congeals, and is, you know, and you kick dirt on it.

Wikis

Wikis - collaborative websites that have multiple contributors

eg www.wikipedia.org

Bit Torrent

BitTorrent - delivering high-quality files over the web: movies, TV shows, music tracks and PC games available for download

Creative Commons

• Creative Commons (CC) is a non-profit organisation devoted to expanding the range of creative work available for others legally to build upon and share. It has released several copyright licenses known as Creative Commons licenses.

Creative Commons helps you publish your work online while letting others know what they can and can't do with your work. When you choose a license, CC provides tools that let you add license information to your own site, or to one of several free hosting services that have incorporated Creative Commons.

Your ABC

www.abc.net.au• RSS/XML• Podcasting• Video on demand• YouTube• Tags• Blogs