Social Media Update:Using Twitter, Facebook, & Instagram effectively

How to search social networks.

July 9th, 2013social.media@unh.eduUNH New & Emerging Media

#UNHCS13

#UNHCS13

What is a hashtag?

#UNHCS13

Nope….

Hashtag: A word or phrase prefixed with # in a message on a social networking channel. “ #UNHCS13 is amazing. It’s my favorite day of the year.”

Hashtags provide a means of grouping certain messages. Searching for a specific hashtag, (like #UNH) would create a set of all messages that contain said hashtag.

Twitter, Instagram, Google+, Flickr, and Facebook all support hashtags.

#UNHCS13

Use hashtags wisely. Think about what words or phrases are worth searching.

#UNHCS13

#UNHCS13

Great use ofa hashtag by MLB!

#UNHCS13

How many registered users does Twitter have worldwide?

500 million

#UNHCS13

#UNHCS13

Search Twitter and sort…

#UNHCS13

You can alsosearch Twitter @usernames

#UNHCS13

#UNHCS13

Using Hashtags

Adding tags to your photos is a great way to find new followers, share photos, & amplify your message.

Choose specific hashtags that will help connect with others on Instagram. In this example, instead of using the hashtag #UNH, we used #UNH17. The tagged photos are added to the targeted search page, where other UNH Class of 2017 students are able to view photos easily.

Remember! Use relevant tags to help attract new followers.

#UNHCS13

Pay attention to other hashtags!You may discover a popular hashtag you hadn’t thought of on your own!

For example, photos tagged #UNH might also be tagged #UNHSocial, #UNH17 or #instaUNH

Popular Hashtags

#UNHCS13

#UNHCS13

#UNHCS13

Tag people in your photos!

#UNHCS13

What about me?

#UNHCS13

Photo? Video? Hold to record..

INSTAGRAM VIDEO FAIL#UNHCS13

Click to play!

INSTAGRAM VIDEO WIN!#UNHCS13

Click to play!

#UNHCS13

Hashtags turn topics and phrases into clickable links in posts on your personal timeline or company page.

This helps people find posts about topics they’re interested in.

*Note that you'll only see posts that were shared with you… (or made public)

How do I use hashtags in Facebook?

#UNHCS13

You can also search for a hashtag using the search bar at the top of any page.

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Other search tools…

#UNHCS13

#UNHCS13

Click to explore!

#UNHCS13

Click to explore!

#UNHCS13

Key Performance Indicators (KPIs)

Let’s Discuss!

• Who’s receiving your message?

• How far is your message spreading?

• For brand engagement, look at your Twitter retweets & replies, Facebook comments, replies, shares, and likes.

• How often are people talking about you?

• Do you want more traffic to your website? Track URL shares, clicks, and conversions with Google Analytics.

(See Neil Larson’s Google Talk)

• What key words or hashtags are most used in your industry?

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#UNHCS13

#UNHCS13