Social media seminar, Wagner College (4-3-13)

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This job-search workshop, "Using Social Media to Launch Your Career," is the second such workshop presented at Wagner College by Ethan Chazin, "the compassionate coach." In today's hyper-competitive job market, Chazin says, it is absolutely necessary for you to align your online and offline branding efforts in order to gain truly competitive differentiation. Presented by Wagner College's Center for Academic and Career Engagement on April 3, 2013.

Text of Social media seminar, Wagner College (4-3-13)

  • 1. The Chazin GroupUse Social Media to Build aCompelling Brand.Presented by: Ethan Chazin, PresidentThe Chazin Group

2. EstablishThe Chazin Group The Chazin Group a Brand Online Leverage Social Media to its FULL Advantage 3. The ChazinPromotion TheSelf Group Chazin Group= BRANDING Become a Subject Matter Expert Get Published Identify Your USP Your Product Features & Benefits Build a Rolodex of References/Testimonials: Professors, Advisors, Bosses, Peers Define 4-5 Success Stories Actively Promote Yourself AT ALL TIMES Defend Your Brand (Name) Against ALL Attacks 4. The Chazin Start Group The Chazin Group With LinkedIn 5. The Create a COMPELLINGChazin Group The Chazin Group Profile 6. Get EndorsementsThe Chazin Group The Chazin Group 7. InvitationsThe Chazin Group The Chazin Group to Join Others 8. TheRecommendationsChazin Group The Chazin GroupMATTER 9. The Your Group Chazin SummaryThe Chazin GroupIs Your BIO 10. EngageThe Chazin Group The Chazin Group Using Groups 11. The Chazin GroupYour Create The Chazin GroupOwn Groups 12. SearchThe Chazin Group The Chazin Group For Jobs 13. The Chazin GroupSearch The Chazin GroupJobs 14. RecruitThe Chazin Group The Chazin GroupMentors 15. RecruitThe Chazin Group The Chazin GroupMentors 16. http://Learn.LinkedIn.comThe Chazin Group The Chazin Group 17. The Chazin Group The Chazin Group TIPS Complete your profile Grow your network! Research potential employers and key industryplayers. Build your recommendations. Join all relevant groups. Actively engage in discussions. Learn all the industry trends & developments. Include volunteer jobs, sports, or other positiveinterests in your profile. Help your connections and they will help you. 18. The Chazin Group The Chazin Group Next Up 19. The Chazin GroupYourLeverage The Chazin GroupTwitter AccountU.S.P 20. TweetThe Chazin Group The Chazin GroupBasics140 Character LimitShare informationReference others 21. ###The Chazin Group The Chazin Group Hash Tags Build YourBrand! 22. And thenThe Chazin Group The Chazin Group theresHIM! 23. PERSONALThe Chazin Group The Chazin Group Page 24. BUSINESSThe Chazin Group The Chazin Group Page 25. BloggingThe Chazin Group The Chazin Group Builds S.M.E 26. TheAsk QuestionsThe Chazin Group Chazin Group to ENGAGE 27. TheAsk QuestionsThe Chazin Group Chazin Group to ENGAGE 28. The Chazin Group The Chazin Group TIPS Check your privacy settings and limitthose with complete access to yourprofile. LIKE employers you want to work for. DONT discuss controversial topics. Include volunteer jobs, sports, and otherinterests in your profile. Remove any photos, links, or othercontent that could negatively impact theimpression you make on employers. Watch your TONE. 29. The Chazin Group Through Meet The Chazin GroupMeetup 30. The Chazin Group Through Meet The Chazin GroupMeetup 31. The Chazin GroupJoin The Chazin GroupGroups 32. The Chazin GroupJoin The Chazin GroupGroups 33. The Chazin Group Be The Chazin Group a Star 34. Are you Pinteresting? 35. Ive Been Vizifyd 36. The Chazin Group The Chazin GroupMonitor Your AccountsSocial Media Mgt Tools 37. The Chazin Group Mashable The Chazin Group 38. The Chazin Group The Chazin Group Actively Monitor YourBrand 39. The Monitor YourChazin Group The Chazin Group Evolving BRAND 40. Watch YourThe Chazin Group The Chazin Group Brand Grow (Online) 41. The Monitor YourChazin Group The Chazin Group Evolving BRAND 42. The Chazin Group The Chazin Group 43. The Chazin Group The Chazin GroupFollow Your IndustriesWith Online Communitees 44. UserThe Chazin Group The Chazin Group Forums 45. Bring ItThe Chazin Group The Chazin Group ALL Together 46. RepeatThe Chazin Group The Chazin Group Cycle 47. IntroduceThe Chazin Group The Chazin Group Yourself Online 48. The Tweet YourChazin Group The Chazin Group Upcoming Events 49. AnnounceThe Chazin Group The Chazin Group on Facebook 50. The Chazin Group Them Meet The Chazin Group At Events 51. The Chazin Group The Chazin GroupTalk to Folks After Events Online toStrengthenRelationships.