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Social Media in the Classroom Cindy Royal, Ph.D Associate Professor Texas State University School of Journalism and Mass Communication [email protected] www.cindyroyal.com www.onthatnote.com tech.cindyroyal.net twitter.com/cindyroyal facebook.com/cindyroyal linkedin.com/in/cindyroyal

Social Media in the Classroom - Political

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Page 1: Social Media in the Classroom - Political

Social Media in the Classroom

Cindy Royal, Ph.D

Associate Professor

Texas State University

School of Journalism and Mass Communication

[email protected]

www.cindyroyal.com

www.onthatnote.com

tech.cindyroyal.net

twitter.com/cindyroyal

facebook.com/cindyroyal

linkedin.com/in/cindyroyal

Page 2: Social Media in the Classroom - Political

Social Media in the Classroom Teach students professional use of social

media to achieve goals: promote, interact, share, connect and evaluate

Any class, whether technology-related or not, can use social media to engage students

Many colleges now include Social Media-specific courses

Social media can be used in special projects or events

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Blogs Use blogs as discussion forums for courses; encourage

students to fully utilize features of blog: links, images, embedded media, commenting

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Twitter• Set up accounts

• Follower recommendations around course topicex. Follow local or national politicians or media that focus on politics, like @texastribune

• Encourage students to follow meetup groups in their field and attend events in real life

• Twitter assignments

• Use of course hashtag

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Facebook• Set up a Facebook group or page for class – students don't

need to “friend” instructor

• Show examples of Facebook pages for groups and entities

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YouTube

• Search the site to find instructional or related videos

• Have an assignment where students find relevant videos and embed on blog

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LinkedIn

• Regardless of whether it is course-related or not, all instructors should encourage students to sign up on LinkedIn. It's a great way to start their professional networks.

• Professors' networks can be helpful to students.

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Guest Speakers• Always great to have guest speakers, whether in person or via

Skype.

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Social Media Course Social Media at Work –

cindyroyal.com/social Goal of course is for students

to explore the concept of professional uses of social media and personal branding; students should emerge from the class with a the tools necessary to develop and improve their own personal brand

Students create their own blog on a topic; we use Wordpress

Twitter and Twitter assignments

Facebook group related to blog YouTube video embedding Integrated discussions on

current topics and implications

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Social Media Course

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Photo and Video Assignments• Most students have access to a camera that shoots photos and video

• Students are to develop both a photo slideshow (using Picasa and Flickr) and a video (uploaded on YouTube)

• Both projects require context and content; captions for photos; interview or demonstration for video.

• Students don't need to edit video, just point and shoot. But can if they want to. YouTube even has a video editor now (http://www.youtube.com/editor)

• Embed media on blog

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Final Assignment• Social Media Strategy paper

• Can write on ideas for improving own personal brand or how they would implement concepts for an organization

• Requires background, research, and 4-8 specific strategies with detailed descriptions of how they would implement

• Summary blog post

• Many students have indicated that this paper, along with their developed online presence, helped them in interviews and in securing a job

• Students practice writing, linking, visual journalism and have a perspective on current topics

• Course itself does not require advanced technical skills, just a curiosity to try out new things.

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Special Projects

sxtxstate.com

txstatemcweek.com

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Other Examples of Political Use• Arrested tweet - 2008

• Mumbai attacks - 2008

• Iran Election - 2009

• Egypt – 2011

• Japan earthquake - 2011

• Jeff Jarvis use of #fuwashington hashtag

• Obama tweets for #compromise

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Find this presentation at slidesha.re/royal_classroom_aej