THE SOCIAL MEDIA EXCHANGEfor the Cultural and Heritage Sectors

Monday 1 June 2009London

presents

Welcome letter

Speakers

Masterclasses

Surgeries

Schedule

Floor Plan

Partners and Supporters

About sounddelivery

Training with sounddelivery

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2 Welcome

Dear Delegate,

On behalf of sounddelivery I’d like to welcome you to the first Social Media Exchange for the Cultural and Heritage Sectors.

Today’s event brings together people working in museums, galleries, libraries, archives and heritage organisations as well as those working in traditional charities and the public and private sectors. Today is your opportunity to make connections, learn new skills, compare, contrast and bounce ideas off other delegates. You’ll leave the event with practical skills and inspiration – and that’s a promise!

We have a fantastic line-up of inspirational speakers and to them and to everyone who has supported this event – thank you.

I want to say a huge thanks to Deborah Lamb at English Heritage for subsidising 20 delegate places, John Vincent at The Network, Paddy McNulty at MLA London, Miriam Levin and Rebecca Vallins at Our Place and HeritageLink for all their advice and support.

Much of the material from today will be available on a website set up especially for the day www.socialmediaexchange.org.uk

Enjoy the day and all that you take away from it.

Best wishes

Jude HabibFounder/Director sounddeliverywww.sounddelivery.org.uk

PARTNERS SUPPORTERS

www.sounddelivery.org.ukTHE SOCIAL MEDIA EXCHANGE

JULIE BALLANDS– Outreach Officer for Culture Shock, Tyne and Wear MuseumsJulie is currently working on Culture Shock – a large scale digital storytelling project for Tyne and Wear Museums. She is also

a freelance filmmaker, with a particular interest in working with people and communities whose voices aren’t often heard in mainstream media. She has previously delivered digital storytelling projects for Tyneside Cinema, Gallery of Modern Art, Glasgow and North East African Community Association. www.twmuseums.org.uk

DAVE BRIGGS– Digital Enabler Dave Briggs is a digital enabler - helping people and organisations decide what they need to do with the social web, then equipping them with the tools and skills

they need. An author of a prolific, well-read and respected blog on digital engagement, clients past and present include 10 Downing Street, BERR, IDeA, Uk Online Centres and Cisco, amongst others. http://davepress.net

STEVE BRIDGER – Social Media Evangelist Steve Bridger is an experienced online community builder and mentor, encouraging charities to find and promote an authentic voice for their organisations, particularly

through storytelling and fundraising networks. He is an award-winning blogger, a contributor to several reports on online fundraising and a sought-after conference speaker. In the UK he is Flickr for Good Evangelist. www.stevebridger.com

PAUL CLIFFORD– E-learning Officer, Access and Learning, Museum of LondonPaul Clifford has been involved in creating blended learning sessions in museums for over 10 years using handheld devices,

cutting edge applications and open source software and the social media phenomena. www.museumoflondon.org.uk

LAURA CROW– Outreach Officer for Culture Shock, Tyne and Wear MuseumsSince completing her degree in animation, Laura has worked freelance as an animator and facilitator for organisations based

in North East England. She currently works as an assistant outreach officer for the project, Culture Shock, with Tyne and Wear Museums, helping to produce 1000 digital stories inspired by museum collections.www.twmuseums.org.uk

FRANCES CROXFORD– Consultant and Account Manager at Jane Wentworth AssociatesFrances has worked with Jane Wentworth Associates since 2006 as a brand consultant

and account manager. Her clients include the Natural History Museum, Scottish Opera, Glasgow School of Art and Sheffield Galleries and Museums Trust. Previously, she spent eight years as Product Developer for Tate, and has worked on exhibitions including Matisse/Picasso, Olafur Eliasson and the Terry Frost retrospective at St Ives.www. janewentworth.com

MARK ELLIS– Senior Producer, sounddelivery Mark is an experienced radio news journalist, podcast and programme producer. He worked at the BBC for more than eight years, delivering social action campaigns

on issues including homelessness, domestic violence and social exclusion; and was a news editor shaping the BBC news agenda for Cambridgeshire and the south coast. As a senior producer at sounddelivery Mark has created audio slideshows, video content, podcasts, and has led many training sessions in podcasting and social media. www.sounddelivery.org.uk

www.sounddelivery.org.uk 3SpeakersTHE SOCIAL MEDIA EXCHANGE

LUCIE FITTON– Inclusion Officer, Museum ofLondonLucie has managed the inclusion programme at the Museum of London for four years. The programme aims to engage those at

risk of social exclusion with their heritage, and provide them with opportunities to gain new skills. Lucie previously worked for a number of years in the welfare to work sector with long-term unemployed people. Prior to this she worked in mentoring and youth work, and taught English as an additional language. She has a BA in Ancient History & Archaeology and an MA in Museum Studies. www.museumoflondon.org.uk

PATRICK FORBES– Head of Documentaries at Oxford Film and TelevisionPatrick is one of Britain’s leading documentary film makers. His BBC4/2 series on the National Trust won the Bafta and Grierson

awards for best factual series. His subsequent BBC 2 series on Russia’s oligarchs has been seen worldwide, and also won an award for best documentary series. The BBC has just transmitted his series on English Heritage to critical acclaim. www.oftv.co.uk

KATE FOX– New Media Managaer, Mersey Basin Campaign Kate is New Media Manager for the Mersey Basin Campaign. In the course of her work, she has blogged from the back seat of a

solar-powered 2cv, recorded audio clips on the deck of a North Sea oil tanker, and facebooked in the guise of a wooden salmon named Samantha. Most importantly she managed to persuade her CEO that social media is worth doing. www.merseybasin.org.uk

JUDE HABIB– Director, sounddeliveryJude set up sounddelivery, a social media training and production company, in 2006 to help non-profit organisations embrace the changing media landscape and find

new ways of getting their messages across. A key part of the work that sounddelivery does is train organisations to create their own podcasts, social networks, blogs and other social media to bring their stories to life and reach new audiences. In her former life Jude spent twelve years working for the BBC as a reporter, producer and project manager. She spent five years developing and delivering social action campaigns through radio, TV, online and mobile phone. She is passionate about storytelling and believes social media has an important role to play in the Cultural and Heritage Sectors. www.sounddelivery.org.uk

ALI HOLDER– Information Development Librarian, Westminster LibrariesAli Holder has worked for Westminster Libraries for over 10 years, initially as a general reference librarian and latterly

as one of a team of Information Development Librarians, maintaining and developing the website as well as using, promoting and training staff in their ever-expanding range of online information resources.www.westminster.gov.uk/libraries/

FRANCIS NIELSEN– Outreach and Social Inclusion Officer, Wolverhampton Arts and Museum ServiceFrancis has worked for Wolverhampton Arts and Museum Service for six years in many

different roles. For the past year and a half she has worked as the Outreach and Social Inclusion officer, developing audiences for the three sites under the Wolverhampton Arts and Museum service umbrella. www.wolverhamptonart.org.uk

4 Speakers www.sounddelivery.org.ukTHE SOCIAL MEDIA EXCHANGE

DAN PHILLIPS– Deputy Director, Their Past Your Future, Imperial War MuseumFormerly policy adviser for history in schools and for the heritage sector within the Department for Education and Skills, he

has been at IWM for 6 years, managing a range of educational activities online and off. But he doesn’t do Facebook.www.theirpast-yourfuture.org.uk

NICK REYNOLDS– Editor, BBC Internet BlogNick has had the following jobs in the BBC: Senior Producer, World Service Radio, Commissioning Editor, World Service, Senior Adviser, Editorial Policy, assistant

web producer BBC Music Online and is Currently Editor, BBC Internet blog. His personal blog is http://nickreynoldsatwork.wordpress.com/

MARTHA ROBERTS– Communications Co-ordinator, National TrustAfter an MSc in science communication, Martha worked for BBC Wildlife Magazine, where she started a monthly wildlife podcast

from scratch before moving to the National Trust press office where she has been producing wildlife and countryside, and news-linked podcasts on all aspects of the charity’s work. www.nationaltrust.org.uk

MADELEINE SUGDEN – Content Manager, KnowHow NonProfitAfter web roles at universities and RNIB, Madeleine is currently Content Manager for KnowHow NonProfit, a new website for

people working in charities and nonprofit organisations funded by the Big Lottery Fund. The site is a mix of relevant and practical content, a charity soap opera, e-learning modules and forums where users can share experience. Through her work on large sites she is committed to developing content which is useful, interactive, accessible and meets the needs of the audience. She is a keen museum and gallery visitor.www.knowhownonprofit.org

CHEWY TREWHELLA– Developer Advocate, GoogleChewy’s job is to make technical things accessible and relevant to non-technical people. He is particularly knowledgeable about Google’s APIs and webmaster

programmes. He’s has a BEng in Software Engineering, and he’s been with Google since November 2005. www.google.com

JOHN VINCENT– The NetworkJohn has worked in the public sector since the 1960s, primarily for Hertfordshire, Lambeth and Enfield library services. In 1997, he was invited to become part

of the team that produced the UK’s first review of public libraries and social exclusion, and, from this, co-started “The Network - tackling social exclusion” (which now has some 140 organisational members across the UK). John runs courses and lectures, writes, produces regular newsletters and e-bulletins, and lobbies for greater awareness of the role that libraries, archives and museums play in contributing to social justice. 2009 is The Network’s 10th anniversary year www.seapn.org.uk

ANDREW WILSON– Co-Director, BlinkAndrew Wilson is co-director of Blink a not-for-profit creative technology research organisation working across the cultural, technology and commercial sectors,

with an eight year track record including the Guardian’s text message poetry competition; City Poems in Leeds and Antwerp, commended in the British Interactive Media Awards, and Bluevend, installed in Tate Britain and featured in the Independent on Sunday. www.blinkmedia.org

5SpeakersTHE SOCIAL MEDIA EXCHANGEwww.sounddelivery.org.uk

MasterclassesCan you dig it? DAN PHILLIPS – Deputy Director, Their Past Your Future,Imperial War MuseumAn overview of digitisation outputs at the Imperial War Museum, and creative ways to use and respond to museum objects in the virtual world. From source material for site visits, to blogs and online exhibitions, this workshop will shine a light on digitisationand its possible outcomes.

Social Networking; The Challenge of Keeping Up With Youth Culture FRANCIS NIELSEN – Outreach and Social Inclusion Officer, Wolverhampton Arts and Museum ServiceThrough the presentation of a live case study, this master class will look at how organisations respond to changing social networking mediums.; how they are used by young people to communicate with each other and how to make use of them to convey your message and engage with new audiences.

My other handheld is an iphone. . . PAUL CLIFFORD – E-learning Officer, Access & Learning, Museum of LondonHow the Museum of London is delivering a plethora of blended learning sessions in its galleries for the full range of museum audiences using a range of mobile devices including PSPs, iphones and ipods, applications like Twitter, Quick Response barcodes and augmented reality.

Web Content – Build and Engage Your AudienceMADELEINE SugDEN – Content Manager, KnowHow NonProfitDoes your web content engage, inform and entertain your audience? Five questions will help transform your site.

Group Tweeting – finding your organisation’s voice on TwitterALI HOLDER – Information Development Librarian, Westminster LibrariesRelative newcomers to Twitter, Westminster Libraries took the plunge in early 2009, having realised that this was a very useful bandwagon to be on. Ali will discuss the hows and whys of their approach, issues encountered and lessons learned so far. Of particular interest are the possible conflicts between an organisational, ‘official’ voice and the more chatty, personal interaction favoured on Twitter. Also how the rest of the organisation (in this case the Council as a whole, as well as the library management) perceive and engage with Twitter and other Web 2.0 sites.

The Power of BloggingDAvE BRIggS – Digital EnablerHeard about blogging and want to start your own – but don’t know where to start? This session will provide The What, Why and How of blogging, discuss the pros and cons and will look at how you can create a personal voice for your organisation in words.

Picture This STEvE BRIDgER – Social Media EvangelistLearn how you and your organisation can achieve the maximum benefit from digital storytelling - with top tips for embracing the Flickr photo-sharing community.

Podcasting: From nothing to something beautifulMARTHA ROBERTS – Communications Co-ordinator, National TrustLessons from how we at the National Trust entered the audio world, learning to make beautiful, useful and interesting podcasts from nothing, and why you should bother.

How can we use social media to promote social inclusion?JOHN vINCENT – The Network and Lucie Fitton, Museum of LondonLots of us are experimenting with using social media - and we’re reaching new audiences too. But how can we ensure that we use media to effectively target and reach people who would not normally get involved in museums and cultural heritage? This Masterclass will look at how social media can build partnerships and other networks which begin to reach beyond the usual targets.

Succeeding online using free Google toolsCHEWY TREWHELLA – Developer Advocate, googleIn this session, you’ll get a chance to see how to use things such as Google Analytics, Google Website Optimiser, Google Webmaster Tools and more to control and optimise your online presence. This interactive session will enable you to ask questions on anything Google.

Building up your social media presence from scratch – and with very little moneyKATE FOx – New Media Manager, Mersey Basin Campaign One small organisation’s adventures in new media. Pick the brains of a low-tech, low-budget outfit that’s blogged, facebooked, videoed, minidisked and twittered since 2006.

6 Masterclasses www.sounddelivery.org.ukTHE SOCIAL MEDIA EXCHANGE

A Storyteller’s Journey: from story circle to broadcastJuLIE BALLANDS AND LAuRA CROW – Outreach Officers for the project Culture Shock, Tyne and Wear Museums Using the example of Tyne and Wear Museums’ Culture Shock project, this session looks at how to engage audiences in digital storytelling projects within the museum and heritage sector. Lessons learned about how to adapt the process to suit different groups will be shared, alongside an overview of the process and equipment needed to run your own successful project.

FRANCES CROxFORD,Consultant and Account Manager

at Jane Wentworth Associates

PATRICK FORBES,Head of Documentaries at Oxford Film and Television

NICK REYNOLDS,Editor BBC Internet Blog

HOSTED BY JuDE HABIB,Founder/Director sounddelivery

THE SOCIAL MEDIA EXCHANGE is all about making connections, sharing ideas and knowledge and getting to grips with new ways of working.

Getting Involved on the Day:Tag your blogs, tweets, videos and pictures with #smex09

All the material from the day will be available onwww.socialmediaexchange.org.uk And you’ll be able to continue the conversation and discussion online http://socmedex.ning.com

7Masterclasses and SurgeriesTHE SOCIAL MEDIA EXCHANGEwww.sounddelivery.org.uk

Surgery SessionsHands on practical workshops going through the How To of a range of social media applications. Podcasting: The ins and outs MARTHA ROBERTS – Communications Co-ordinator, National TrustMARK ELLIS – Senior Producer, sounddeliveryA practical approach to how to get started, from equipment, interview technique to downloading free editing software – come and have a go.

My other handheld is an iphone . . . interactivePAUL CLIFFORD – E-learning Officer, Access & Learning, Museum of LondonA practical guide to using PSPs and iphones in museum galleries including the best applications and accessories. Come and create.

Mobile Phones – Five Minute Vulcan Mind MeldANDREW WILSON – Co-Director, BlinkFive minute one-to-one brain exchange sessions. How could you try out mobile phone ideas with your visitors and how much might it cost?

Google Notes and QueriesCHEWY TREWHELLA – Developer Advocate, googleChewy answers all your Google related questions and shows you the latest Google applications for cultural and heritage sectors.

The Art of Storytelling Through TwitterALI HOLDER – Information Development Librarian, Westminster LibrariesKATE FOx – New Media Manager, Mersey Basin CampaignIf you’re not using Twitter within your organisation this practical surgery session will use live demos to show you the what, the why and the how of Twitter? Happy Tweeting.

Pocket-sized film productions and texting ghosts ANDREW WILSON – Co-Director BlinkVisitors’ own mobile phones are a huge potential resource for even the smallest organisations. Two detailed case studies, and a demo with live monsters.

World Press for Good BloggingDAvE BRIggS – Digital EnablerTempted to set up your own website, but don’t know whereto start? This session will show you how the blogging toolWordpress can be used to create simple websites – andintegrate into your existing web presence.

Afternoon Panel Discussion

Social Media, Storytelling and Building Brands – Bringing Stories to Life

8 Schedule www.sounddelivery.org.ukTHE SOCIAL MEDIA EXCHANGE

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9Floor PlanTHE SOCIAL MEDIA EXCHANGEwww.sounddelivery.org.uk

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www.sounddelivery.org.uk10 Partners & Supporters THE SOCIAL MEDIA EXCHANGE

PARTNERS

English Heritage is the Government’s statutory adviser on the historic environment. Officially known as the Historic Buildings and Monuments Commission for England, English Heritage is an Executive Non-departmental Public Body sponsored by the Department for Culture, Media and Sport (DCMS). English Heritage works with a range of Government Departments, notably CLG and DEFRA, to help realise the potential of the historic environment. English Heritage works in partnership with the central government departments, local authorities, voluntary bodies and the private sector to conserve and enhance the historic environment, broaden public access to their heritage and Increase people’s understanding of the past

MLA London is the strategic development agency for museums, libraries and archives in the London. They are core-funded by MLA Council, the Government’s agency for museums, libraries and archives. Leading strategically, the MLA promotes best practice in the sector, to inspire innovative, integrated and sustainable services for all. They work closely with London Libraries, Renaissance London, and Archives for London. In addition to this MLA London provides a wide variety of high quality and affordable training and events for the whole of the UK museums, libraries, and archives sector; their events cover subjects from fundraising, collection care, management skills, and marketing, through to new media techniques, and audience development. More information can be found on the Training and Development section of their website: www.mlalondon.org.uk

SUPPORTERS

Our Place is for people who work in broadening access to heritage. It is an online space where you can network with peers, share and be inspired by project case studies, and discuss the challenges facing you today. It also contains news, resources and links to everything you need to know about engaging communities with heritage.www.ourplacenetwork.org.uk

Heritage Link was set up in 2002 by national heritage groups to promote the central role of the voluntary movement in the sector and to make their voice heard collectively and coherently. They have around 80 members - national organisations including the National Trust, Civic Trust, Council for British Archaeology, Campaign to Protect Rural England (CPRE) and The Society for the Protection of Ancient Buildings (SPAB) as well as many smaller and more specialised heritage groups.

Heritage Link provides a forum for members to formulate and promote policy on core issues as well as a support and information network. It participates in all the major sectoral forums. www.heritagelink.org.uk

The Network is a network of organisations, including: • LocalauthoritiesinEngland,WalesandScotland• Nationalmuseums,archivesandlibraries• University Departments (including the Petrie Museum; the Research Centre for Museums and Galleries; Manchester Metropolitan University) • Professional bodies (such as theChartered Institute of Library and Information Professionals) • Heritage organisations (including English Heritage; the Heritage Lottery Fund) • Charities, voluntary sector organisations (including the National Literacy Trust) • Individualscommittedtotacklingsocialexclusion. It was formed in February 1999 and is 10 years old this year! The Network runs courses, seminars and conferences, and publishes a monthly Newsletter and regular e-bulletins. It also coordinates a number of email lists and lobbies for greater awareness of the role of museums, libraries and archives in creating social justice.

We’re passionate about storytelling. Our mission is to help organisations shape and sharpen their messages and navigate the changing media landscape to find new and exciting ways to get their stories heard.

We specialise in working with organisations in the public, non-profit, community, cultural and heritage sectors, as well as businesses with a strong social commitment.

Our mission is to: • helporganisationsunderstandandparticipateinsocialmedia• buildconfidenceandknowhowthroughpractical,hands-ontraining• createpowerfulcontentthatengagesandinspirespeopleintoaction• giveavoicetopeopleandissuesthatareunder-representedinmainstreammedia.

TrainingOur training workshops give you practical experience of tools and techniques that will enable you to create messages and content that stands out. We can show you how podcasting, blogging and other forms of social media can make a difference to your organisation - and give you the confidence to put this knowledge into practice. We offer bespoke in-house training sessions or you can come along to one of our regular workshops.

ProductionAudio and video are incredibly powerful and versatile tools for telling stories. Our highly experienced production team knows how to create compelling content that inspires people to take action. We produce broadcast-quality audio features, podcasts, videos and audio slideshows, working closely with our clients at every stage from developing the concept to delivering the final product.

ConsultancyWe know that every organisation is different and that there is no ‘one size fits all’ approach to getting your message across to new and existing audiences. We use our expertise to help our clients identify and harness the potential of their stories. Contact us to discuss how we can help you.

Our valuesRight from the early days of sounddelivery, our aim has been to work on projects that make a real contribution to tackling social exclusion and other important social issues. Living our values is very important to us. As well as seeking out media projects that address social and digital exclusion, each year we give a percentage of our profits to initiatives that provide support for people who are experiencing social isolation.

For more information go to www.sounddelivery.org.uk

11About sounddeliveryTHE SOCIAL MEDIA EXCHANGEwww.sounddelivery.org.uk

Powerful Podcasting(One Day)

Tell your stories in your own way and in your own words. In one day you’ll learn to carry out

interviews and learn the skills you need to collect stories and case studies for your organisation. sounddelivery has trained nearly 500 different

organisations to create their own audio content.

No production skills are needed for this course

Next workshopFriday 19th June

Digital Storytelling:Powerful Audio

Slideshows(One Day)

The BBC, Guardian Unlimited, Christian Aid and Medecins Sans Frontieres are just some of the

organisations who truly understand the power and cost effectiveness of digital storytelling through audio slideshows. In one day you will learn how to combine

photographs and sound to tell stories.

Audio production skills areessential for this course

Video for the WebBuilding on our successful podcasting workshop our one and two day video

workshops will take you through all the stages of video production for the web with a focus on telling the story, hands on production and

camera technique, editing a short package and cross promoting across the web.

No production experience is needed for this workshop

Creative Communications(Half day currently in-house only)

A bespoke brainstorming day using role playing and team-work to get those creative juices

flowing whether you’ve got a forthcoming media campaign or just want to come up with ideas for

future projects and campaigns.

To book a course, please contact:

jude@sounddelivery.org.uk

020 8888 295107803 721481

Social MediaBasics

(One Day)

This practical workshop explores the ever-changing social media landscape

from blogs and podcasts, wikis to social networks. By the end of the day you’ll have a solid understanding of the range of social media tools available and most importantly

know how to use them

12 Training with sounddelivery www.sounddelivery.org.ukTHE SOCIAL MEDIA EXCHANGE