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WE ARE SOCIAL
Darko Buldioski @darko156
Social networks } Social networks have existed as long as we've been
humans -- in fact, the ability to socialize is a large part, maybe the most important part, of what distinguishes homo Sapiens from other primates. And at least since the advent of writing, we've used external symbol-making technologies to extend, strengthen, manipulate our social networks.
} DISCUSSON: Name a few pre-internet social networks
Social networks } However, since the telegraph began to wire the world,
and the telephone and the Internet made it possible for most people in the world to communicate with most other people, online social networks have taken on particular significance.
Social networks } Wellman et al point out a small fact of contemporary life:
making a telephone call in the wired age meant making a connection with a place, but making a phone call in the wireless age means making a connection with a person.
} Now that so many people are able to carry instant access to their social networks in their pockets, what do we know about how they think about themselves, about where they are, about what "where" means?
} Does the historical shift from virtual communities to personal social networks, what Wellman calls "networked individualism" mean that we are not just seeing new literacies, but new kinds of people who regard themselves in new ways, especially in relationship to their social ties?
} http://bit.ly/17gekMl
Social Network Sites Definition Social network sites are internet-based services that allow
individuals to (1) construct a public or semi-public profile within a bounded system, (2) articulate a list of other users with whom they share a connection, and (3) view and traverse their list of connections and those made by others within the system. The nature and nomenclature of these connections may vary from site to site.
Social Network Sites } SNSs enable users to articulate and make visible their
social networks } Users are primarily communicating with people who are
already a part of their extended social network } Most SNSs require bi-directional confirmation for
Friendship } Social network sites reinforce everyday networks
Social Network Sites } DISCUSSION
} What networks do you use? } Who do you communicate with? } What do you share? } Are you the same you online and offline?
Social Network Sites } "“Are you my friend? Yes or no?” This question, while
fundamentally odd, is a key component of social network sites. Participants must select who on the system they deem to be ‘Friends.’ Their choice is publicly displayed for all to see and becomes the backbone for networked participation.
danah boyd http://bit.ly/1JoPoDS
Social Network Sites } The linked structures of social networks do not reveal
actual interactions among people. Scarcity of attention and the daily rhythms of life and work makes people default to interacting with those few that matter and that reciprocate their attention. A study of social interactions within Twitter reveals that the driver of usage is a sparse and hidden network of connections underlying the “declared” set of friends and followers.
} A link between any two people does not necessarily imply an interaction between them
http://bit.ly/1E4DKK0
Social Network Sites - Twitter } Social Networks have created a parallel friend/follower
archetype that injects a homologous top-down network where individuals not only connect with those they know, but also with those who are interested in following their online activity, and not necessarily with the expectation of reciprocation. This injects a new dynamic into online social relationships, one that facilitates and fosters a less personal, but still meaningful engagement, creating an ambient, persona-audience interconnection.
http://0.mk/5859
Social Network Sites } A social network is not necessarily bound by relationships
as much as it is driven by the exchange of shared ideas and information through a one-to-one and one-to-many conversation that is inclusive of top-down, bottom-up, inside-out, and outside-in peer-to-peer interaction.
} Many of us forge relationships and engage in online conversations unlike those we maintain in the real world.
http://0.mk/5859
Social Network Sites
} The term "Friends" can be misleading, because the connection does not necessarily mean friendship in the everyday vernacular sense
Social Network Sites
} DISCUSSION: How are these different? } Facebook } Twitter } Instagram } LinkedIn } Pinterest } Snapchat } Tumblr } Vine
BLOGS & SOCIAL CAPITAL
Darko Buldioski @darko156
Blogs } DISCUSSION: What is blog?
} Share your favorite blogs… } What blogging platforms do you know? } Do you know medium.com? What is different there?
Blogs } The blogs are dead? Or are they?
} What is dying is the idea of the blog as a news source. In the old days, as a reader, you would have a favorite blogger, who would write many frequent posts throughout the day.
Blogs
} The incentives of the social web make a threat to the conversational web – social media vs. blog
} But blogging is a conversation, and conversations don't go viral. People share things their friends will understand, not things that you need to have read six other posts to understand. Blogging encourages interjections into conversations, and it thrives off of familiarity. Social media encourages content that can travel all on its own.
Blogs } Structure & characteristics
} Reverse chronological order } Comments } Blogroll } TrackBack } Blogosphere
Blogs } Structure & characteristics
} Identity is created through content } Blog posts are conversation starters } Blog posts are personal, often short, provocative, even
contraversal
Social Capital
WE ARE MEASURED BY WHAT WE SAY
WHAT WORKS AGAINST YOU
ALSO WORKS FOR YOU!
Social Capital } The term broadly refers to ‘resources’ that accrue to an
individual or group through the maintenance of a network of social ties. It is more often associated with intangible resources representative of social cohesion (e.g., trust, reciprocity, mutual support).
Social Capital } Your stature within a community is based on your
investment in it. } Social capital can be measured by the amount of trust and
"reciprocity" in a community or between individuals - Robert Putnam
} Measures: } Trust } Relationships } Reciprocity } Authority } Popularity } Recognition
Social Capital
THE CURRENCY OF SOCIAL MEDIA IS ACTION
} Influence is the ability to cause desirable and measurable
actions and outcomes
Social Capital } DISCUSSION:
} What are you influential about? } How big is your social capital? } Who in your network (no need to know him personally) has
biggest social capital? How do you know that?
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