This is from Day 2 of "Putting Children in the Right," a training program I coordinated and taught in conjunction with UNICEF Belize and the Universit of the West Indies Open Campus, Belize. November 2011. Includes overview of social media and how journalists can engage with youth. Also includes links to free tools that journalists can use to enhance their coverage.
1. Putting Children in the RightBuilding Capacity for Belizean JournalistsSocial Media & Web ToolsNov. 22, 2011 Holly EdgellUNICEF Belize &The University of the West Indies Open Campus, Belize 2. 4 reasons were on the Web Information we can use Commerce Connecting with others Entertainment READERS WANT TO CONSTRUCT A UNIQUE EXPERIENCE 3. Social Media Social media are media for interaction betweenpeople Use the web to allow users to interact;exchange content Twitter; Facebook; Linkedin; YouTube;Foursquare New: Google+ KOMU-TV & Google+ 4. Journalists & Social Media Twitter and Facebook are great ways to: Provide breaking news; update developing stories; report inreal time Development a virtual community based on shared interests Crowdsource the news Using a large group of readers to report a news story. Promote upcoming coverage Remind/promote previously published content Find sources, information Follow trending topics 5. Social Media & You Think about which social media are best suited to yourlifestyle and personality. How often will you participate What kinds of things will you share, what kinds ofconversations will you join? Which you do you want to put out there 6. How I Use Social Media I have personal accounts for the following. Even thoughthey are personal, I am mindful of sharing personalinformation and try to keep my posts appropriate to thesocial media tool in question. Twitter Facebook Linkedin YouTube SlideShare 7. Me &Twitter I follow about 2000 people/entities Journalists Media outlets (TV, radio, newspapers, digital) Travel Writers Celebrities Bloggers Friends Non-profits Government/politicians PR and marketing people 8. Me &Facebook I use PAGES, join GROUPS, check in with PLACES I share lots of articles (links), photos, some video Post on walls, send/receive messages, find out about people About 1,400 friends Actual friends (high school, college, current, new) Former students Journalists Family members Travel 9. Social Media Practices I use Follow Fridays on Twitter to let people know about Tweeps I think are cool, useful, interesting. Or, just people I know and like. (#FF) Engage in conversations about issues in the news, media, trends I retweet stuff from other other media outlets, usually with a brief comment, if space allows I use hashtags on Twitter (e.g. #STL, #journalism) I thank people for following me/friending me & for retweeting my posts I dont sync my Facebook& Twitter accounts Populations are very different Dont want to inundate my friends, followers with the same info 10. Social Media & You Your safety and personal space Do you want everyone to know where you are and want youare doing at all times? TMI Count to ten before you over share or vent your emotions Your good name Be mindful of your reputation What impression will the world have of you via social media? 11. Engaging with Youth via SocialMedia Belize individuals Respect the privacy and virtual space of children What are youth talking about? Research Trends Warning signs 12. Engaging with Youth via SocialMedia Belize groups on Facebook Youth Voices Global Parish Hattieville Youths Belize National Youth Development Policy Consultations Duke of Edinburghs Award Program 13. A cool crowdsourcing case On the Ground News Reports Uses Facebook& Twitter Originated in Kingston, Jamaicaduring Christopher Dudus Cokestandoff, 2010 Now continues to provide news about politics, crime, culturefrom a grassroots level 14. How do we read the Web? Mostly, we scan Jakob Nielsen: highlighted keywords (hypertext links serve as one form ofhighlighting; typeface variations and color are others) meaningful sub-headings bulleted lists one idea per paragraph (users will skip over any additional ideasif they are not caught by the first few words in the paragraph) Inverted Pyramid Half the word count 15. F-SHAPEIN THIS EYE-TRACK STUDY YOU SEE THAT READERS DONT GET TO THE END 16. Fun with story forms Photo galleries/slideshows Audio slideshows Link like crazy! Related content Resources Incorporating audio and video Embedding 17. EXTRAS: Maps Makes data and trends real Provide context Examples: Wichita Unsolved Murders Stink map Catholic High School Open Houses 18. EXTRAS: Timelines Great for trends, historical context, narrative Example: 1969 (New York Times) Example: Inventing the Wheel 19. Tools Timelines Create your own: TimelineSetter Create your own: Dipity Create your own: Simile Surveys Example: Survey Monkey Polls Example: PollDaddy Maps embed a MapQuest Map embed a Google Map