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A suggested approach how Higher Education institutions can leverage Social Media and Web 2.0 to engage their internal and external constituencies
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www.pragmaticlearning.in
Social Media and Web 2.0 in Higher Education
March 2012
Web 2.0 - Myths
Its just Entertainment
& GossipYouth Tool
FREE & Easy Anyone can Do
Its only Marketing
Benefits from Web 2.0
Institution of ChoiceStudents : Ready for
Life as Lifelong-Learners
Thought LeadershipIncreased Corporate
Collaboration
Benefits
AN INTEGRATED APPROACH LEVERAGING EXTERNAL AND INTERNAL CONSTITUENCIES …
BIMTECH
Media & Websites
Suppliers
Prospective Staff
Prospective Students
Key Persons
Research Centers &
Forums
AcademiaInstitutions
Alumni
Corporate
Regulator
Sponsor
University
The Community
Director & Council
Faculty
Library
Students
Lifelong-Learning Perspective
INTERNAL
Community Creation, Engagement,
Management & Maintenance
EXTERNAL
The External Constituency
Internet and New Media
Activity Benefits
Student Recruitment
Timely RecruitmentYear-Round EngagementMedia Budget SavingsPersonal Touch
Industry Placement
Corporate continuously connected to Student Initiatives, Recognitions & Media mentions
Staff Hiring Cutting-Edge Institute Profile; an Institute of Choice
Fund Raising Engaged and Informed Alumni likely to participate in Institute Development
Market Communication
Informed Media on the cutting-edge of Institute Happenings
Collaboration Increased Partnerships with other Schools, Academia and Centers
Institute
Media & Websites
Suppliers
Prospective Staff
Prospective Students
Key Persons
Research Centers &
Forums
AcademiaInstitutions
Alumni
Corporate
Regulator
Sponsor
University
Community Creation, Engagement, Management & Maintenance
Director & Council
Faculty
Library
Students
Internal Constituency
Internet and New Media
Activity Tools Benefits
Lectures Online Video
Repeats, Classroom time for Queries & Discussions
Assignments Wiki, Blogs
Faculty, Peer & global feedback, Record & Retrieval
Group Work Google Apps
Version control, Real-Time feedback, Corporate Readiness
Sharing Diigo Group Learning & Productivity
Knowledge Management
PLE, e-portfolio
Class Notes for Life, Independent LearningLifelong-Learning
Perspective
THE METHODOLOGY …
The Methodology
Diagnostic Planning Implementation Implementation
As-Is Assessment• Secondary Research• InterviewsDiagnostic Report
Objective Setting• Case Studies• Record Aspirations &
Commitment• Define Objectives
Build• Team – Roles and
Responsibilities• Presence across Web 2.0• Initial Communication• Training• Engagement Calendar• Process
Interventional Auto Feeds
System
Phas
es
Deliverable
Implementation Plan
Diagnostic Presentation Report
3 Weeks 4 Weeks 5 Weeks
Maintain• Active – Online / Offline
Outreach Events
• Passive through Content Inhouse Purposeful Repurposing
• Respond / Acknowledge• Campaigns• Iterate Calendar
Manual
Application Framework (Illustrative)
ENGAGEMENT ActivitiesAPPLICATION TYPES
Social Networking
Online Publishing Bookmarking Collaboration
Tools Communication Location Services
Active - Online and Offline
Outreach
Events
Passive - Content
Inhouse Content
Purposeful Content #
Repurposing
• Imagery• Sourcing• Creative Posting• Repurposing• Acknowledgement
# Content – Scope of Pragmatic Learning
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[email protected](+91) – 971 724 0021
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© 2012 Pragmatic Learning Pvt. Ltd.
