Anna Ablett

Disability discrimination(Disablism)

Social Issues I am interested

inEducation worth

Technology and families

Disability

Benefit system

Abuse and care homes

Hate-crimes

Brainstorm

Since the tuition fees for university has risen a lot of people have asked if the money is worth it? Especially when apprenticeships and work experience is often better for employers.

Some people think the growing obsession with technology is damaging for social and family relationships, however it is also argued that family video games and films join families together.

I myself have dyslexia, my boyfriend has cerebral palsy, and I have many friends with disabilities. More importantly my dad works at a disability centre that I have volunteered in many times. I know the ins and outs of disability issues and know there is a lot of issues they face. I think this is the best idea to proceed with.

Disability research

My idea is to change attitudes towards disability in young people.

• Bulling effects 93% of children with special needs• 38% of them say telling a adult makes no difference• 40% are afraid to go out in the streets

Disability research

http://www.ycni.org/downloads/publications/DiverseAbility.pdf

I found ycni’s DiVerSeAbiLitY guide to promotion inclusion of young people with disabilities very helpful when thinking of my strategy.

It is important to promote the correct language to not be hurtful

It is not the disability that is the barrier, it is the negative stereotypes that people have

Disabled people need to feel welcomed and not unwanted

Helpful tips to promote positive attitudesLaw information about how to

treat someone with a disabilityThe guide expressed an important in teaching about disabilities to help people’s false understandings

“Put the young person first – not their disability.”

Disability research

“Disabled people and their families say greater visibility is the key to improving attitudes”http://www.scope.org.uk/news/paralympic-attitudes

"Only once have we had to ask someone to go. The majority are brilliant. Things can be very different for our youngsters, they can be frightened, they suffer bullying, hate crime. We are a safe place. Hopefully the more people learn about us, that our youngsters are people first, the opportunities for behaving negatively will lessen," said Debbie Withers.

http://www.channel4.com/news/tormented-for-being-disabled

Over 2000 disability hate crimes reported to the police in 2011

I created a short montage video of different disablism in young people. Most of the victims say that disability education and more interaction with disabilities is the best way to gain better attitudes.

Rewritten Brief and aim

• I have produced a strategy to create awareness and influence to the public on the subject of disability discrimination.

• My plan is to increase proactive participation of social inclusion from the audience.

• My chosen target audience is children/teenagers aged 11-18 ranging over the start of high school (Year 7) to (Year 13) end of college.

• I plan to change the way they socially act towards people with disabilities.

• I want to stop bullying, separation, name calling, awkwardness and hate crimes

• I want to encourage inclusion, friendship, education of disabilities and positive attitudes.

Backing and support

For backing a support for my campaign there is thousands of organisation I could approach. I could go the Government office for disability issues or the department for education directly, but these big organisations around the issues I have focused on have influences to them in their organisations. And are big umbrella companies for different issues.

For my campaign I have chosen Scope to be my backing. Scope is one of the largest UK disability charities. It’s aims are to change society for the better and believe in seeing a person, not a disability.They also have 150 celebrity supporters and encourage the public to create their own campaign with helpful tips.Here is a guide by scope about how to encourage positive attitudes towards disability that I used a lot for theory behind my ideas.

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Brand

We may change together

MayThe month of May is when the campaign will promote against disablism.

ChangeThe campaign will strive to change the public’s attitudes towards disability.

TogetherThe campaign will only be successful with the involvement of none-disabled and disabled to work together and encourage interaction.

Blue: Bullying Prevention Ribbon colourGrey: Children with Disabilities awareness Ribbon colour

Orange: Connotations are power, healing, enthusiasm, and creativity. Used with candles to signify a change is needed. Orange is often used for encouraging people to get involved.

Paint Splatters: Often used to create an impact in the message.

Why I chose this:

I wanted to use a month for my campaign as this technique is popular recently. My ideas can be used all year round but having a month to focus on the issue can be more impactful.

I wanted to have a bright coloured fun logo to draw attention from a young audience.

Education

Resources found online for education on disabilities. From children's exercise books, to whole lesson plans.

The Impact of Children’s Literature and Discussionon Attitudes Toward Disability - Christie Routel (2009)This study examines the impact of reading children’s literature that contains a positive and realistic portrayal of a character with a learning disability on the attitudes of students without disabilities toward their peers with disabilities.

Sarah Ismail – “I believe that teaching children how disabled people were treated in important periods of history, or that historical figures were disabled, might just reduce disability discrimination”

Why I chose this:I certainly never had any disability education and I think this is a big factor in why children will avoid interacting with disabled children, because they don’t understand it.In my research I found

An experiment done by Christie Routel where she had children complete the ADTP test, Attitude Toward Disabled Persons Scale. Then she would read a book featuring a disabled character and talk to the kids about disability, after they would do the same test and it showed their attitudes towards disability where much more positive.

This shows we get taught about issues so we learn from them proving that we should have a disability-awareness curriculum.

Idea: Have lessons specifically about types of disabilities and what they mean, how they effect individuals and ways it doesn’t effect the individuals. And also the history of disability.

Online petition created by a 18 year old girl with cerebral palsy fighting for a disability education to be on the curriculum.

Development – volunteer

Allports’s theory which says that “contact with members of a stereotyped or minority group leads to more positive attitudes”

Murfitt (2006) says that there is well established evidence that direct contact with people who have a disability is a key factor in fostering positive attitudes towards them.

Why I chose this:I think a big part of disabled separation is that non-disabled don’t understand how to act around disabled people and how they will react and often creates an awkwardness which most people experience.My dad works at disability Stockport and they are very under staffed and he thinks it would be an excellent idea to get young people to come in and interact with the members.I personally have volunteered there on many occasions and I agree that first off its difficult to know how to interact with the members, but you get easily use to it and realise they are no different to us, but most people won’t have had this kind of interaction experience.

This volunteer scheme can be proven to work through Allports’s theory and Murfitt’s quote.

Idea: For the month of may have a volunteer scheme that the pupils sign up for an hour a week go visit a disability centre or special needs school, just to socialise and interact with the members, have a chat, play games (similar to volunteer schemes for nursing homes and care homes). This will help them to understand them more and how to act around a disabled person.

Stockport disability centre

Inter –school social network

•Idea: To aim at a young audience create a School Social network where the pupils can create their own profile, add a picture, show their likes and hobbies, ect. The friend match system suggest people who have the same interest, also the network encourages meetings, similar to societies (everyone who likes videos games, meet up once a week to play video games).Examples

Yazbeck et al (2004) Research into attitudes of disability.Shows that it is not enough to have exposure to people with disabilities; contact must be structured and organized along a meaningful dimension

Why I chose this:I had in my high school a system like unilearn, but you could upload a picture, write about yourself, add your friends. And this is like that as it is a school or local based site where members create their own profile with picture, likes, hobbies, ect. Here I have used my boyfriend as an example.The friend match system creates an automatic bridge of communication weather the student is disabled or non-disabled. It will help disability social interaction as it will help people look pass the disabilities and show that they are more like us than different.

Yazbeck’s research into attitudes of disability is applied through this social network.

Bands and speakers

Articles Discussing children’s reactions to the Paralympics.Alex Brooker: “They will see that they are just the same as everyone else and that even if you are disabled you can achieve incredible things”Children: “Sometimes people are mean to people because they’re disabled but there is nothing wrong with their personality, they’re the same as us.” •“It is incredible to know that those with no legs can do so much.” •"It's more inspiring because of how they've gone so low and come back fighting”•"The ability and perseverance that the disabled athletes show encourages everyone.“Parents: "For him to see that there are other people in the world who are different – with no limbs or can't see – means that when he meets similar people in the real world he won't feel scared or stare." •"It makes them more simpatico to people in wheelchairs," she says. "It makes them see them not as second-class citizens."

Why I chose this:Have professionals and inspirational people that have a disability come in a talk in schools to be inspirational and show they are as capable as everyone else.Similarly bands, an easy way to get teenagers interested but feature bands that have disabilities.These events will knock down the myth that disabled people are less capable and promote positive attitudes towards disability.

Example of poster

We can see this effect with the Paralympics. Articles from Alex Brooker, Tanya Aldred and Patrick Barkham (2012) – Discussing children’s reactions to the Paralympics.This shows That events like this will affect how people view disabled people and create better attitudes towards them.

•Idea: This is to involve an Older audience (16-19) where the school puts on events with disabled speakers and disabled bands to create an inspiring view and show the pupils disabled people are just as capable.

Examples of people that could talk/play. Additionally any paralympian would be excellent for this.

Campaign logo

• I decided I wanted to include all my ideas, it was rather complicated so I created this campaign logo to join all the aspects together.

EducateVolunteer

SpeakersSchool network

Social media

Plan:With my target audience social media is a massive way to target them directly. My strategy is to create a Facebook, YouTube and Twitter accounts.Here you can see what the Scope website would look like with my campaign being on it.This is a QR code that is scan-able by a smartphone that links to the scope website above. This will be on all posters and adverts.Also I would like to create a viral campaign using celebrities to create awareness, maybe talking about people they know who are disabled and how they should be treated. I can use the scope celebrity supporters to do this with. And having the viewer the option to share the videos, send to friends, tweet about the videos will get a lot of coverage for the campaign.

Advertise

Plan:This advert would mostly feature on bus stops near a primary school, high school or a college.The idea is a mirror sheet with an image demonstrating a type of disability. This advert makes the viewer think about how they would want to be treated and emphasise with disabled people. The advert would also show the QR code and other information about the campaign.

Advertising

Plan:My interactive technologies include the school’s social networking sites.My viral campaign using celebrities to create awareness talking about people they know who are disabled and how they should be treated is interactive as the viewer has the option to share the videos, send to friends, tweet about the videos will get a lot of coverage for the campaign.Additionally I would have school posters, but stop posters and teen magazine posters that show a QR code that the viewer can scan with a smart phone and find more information about the campaign on the scope website.The bus stop mirror adverts would also be interactive advertising as they require the viewer to interact with the advert.

Education

Volunteer

School Social Network

EventsSpeakers

Bands

Things in common

(communication)

Society events

Experience

Knowledge

Advertise

Support

May Month

YouTubeBus Stops (Mirrors)

QR Code

Scope

Celebrity Supporters

Influence decision makers

Primary & High schools

WebsiteFacebook

Result = Change in social attitudes

Inspiration and

knowledge

Targeting 11-18 year olds

Logo

Main strategy

Key

Strategy chart

Final outcome