Rating: R

Genre: Action/Thriller

Set in 2027

Story begins at Sarif Industries, a growing

biotechnology firm based in Detroit

Plot centers around Adam Jensen, security director

for Sarif, uncovering the truth behind a terrorist

attack on Sarif Industries

Espionage adventure across the world looking for

answers before eventually realizing that the

answers are closer than they seem

Adam Jensen

Megan Reed

David Sarif

Zhao Yun Ru

Rise of corporations in

globalization

Espionage

Transhumanism (ascending

our own humanity)

Ethics of advancing humans

with biomechanical

replacements for body parts

Conpiracy

Gamers like action so more focus would be placed on exciting action sequences and advertising that aspect

Most successful movies based on videogames were all action movies

The missions to each location in the world would be condensed to fit most of the original plot into the movie

Males

› 18-60

Females

› 25-45

Action movies are more geared toward

young to middle age males

Thrillers are more popular with an older

audience

Most important audience to gather are gamers

Most likely to see the movie

Easiest to convince

Almost 50% of gamers are 18-49 years old

25%

49%

26%

Gamers

Under 18 18-49 50 +

Best time of year to release movie would be in the summer

Time when the most successful action movies and movies based on videogames came out

Movie Release Date Budget Profit

Lara Croft: Tomb

Raider

June 15 $80 million $167.7 million

Prince of Persia:

The Sands of Time

May 28 $200 million $135.1 million

Mortal Kombat August 18 $18 million $104.2 million

Resident Evil March 15 $33 million $69.4 million

Generate interest in the

movie for both gamers

and people who’ve

never heard of it

Use social media to full

advantage in spreading

recognition of the movie

Focus on the “Human

Revolution” part of the

title

Magazines

Billboards

Flyers

Make sure they’re visually stimulating

and stylish

Most productive form of promotion

Average Trailer = 3 to 4 minutes long for theatres

Shorten for television

Make sure it’s exhilarating and shows a few pivotal parts of the movie

Make 3 versions:› Focus on action aspect

› Focus on thriller aspect

› Show the relationship with Jensen’s girlfriend to attract more women

Leak details to various websites

Big focus on videogame websites

Give “exclusive” information,

screenshots, updates, etc.

Billboards of the internet

One of the first things visible at the top of

websites

Interactive banner ads link to the movie

website or even contain a trailer for the

movie

Extremely important in getting trailers around the internet

Start a viral video campaign

Make videos advertising human augmentations from the film as if they were real commercials

Show behind the scene videos and interviews with the cast

Create Facebook page for movie

Update daily with news, videos, links to other websites

Post promotions for movie tickets and early screenings

Important to establish a

presence on most popular

social networking site in the

world

Create Twitter account

Similar to Facebook in update

More links to other websites than Facebook

Pay attention to trends list and try to become trending

#DeusExMovie, #HumanRevolution

Giveaways

Randomly give Digital Download version

of the videogame the film is based off of

to people on opening night and through

Twitter or Facebook

Have anyone dressed up as a character

get a discount for the movie or digital

download of the videogame

12months

10 months

8 months 6 months 4 months 2 months 2 weeks

Trailers X X X X

Social

MediaX X X X X X X

Websites X X X X X X X

Ads X X

Giveaways X X

Talk show

InterviewsX

Announcement Release

http://www.businessinsider.com/video-game-film-adaptations-ranked-by-profit-2012-6?op=1

http://www.imediaconnection.com/content/4525.asp

http://www.admedia.org/

http://independentfilmblog.com/archives/the-best-way-to-promote-your-film/

http://www.digitalsurgeons.com/blog/strategy/experiential-marketing-the-best-way-to-promote-movies/