SEO Update:

Place SearchHow to Optimize Google Places

in Your Search Marketing Mix

Google “Place Search”

Blends Google Local Search with Organic Search

A Different Layout:

• Local Search Listings are shown within orgnaic keyword search results

Why?Google’s stated goal is “To help you feel like a local everywhere you go!”

Place Search brings…

Relevancy • More locally relevant links on a single results page

Efficiency• Tests showed an average time savings for local

searchers of two seconds

Content• Maps, directions, reviews, photos, etc.

What a Place Search SERP Looks Like:

Improvements in Place Search SERPS

Local result listings don’t just shove down organic results

Local Map is found at the right sidebar

A Places link is among the left-hand navigation links

The “7 pack” is largely replaced by Google Places results and is now blended with organic results

The Map does not dominate the search engine results page (SERP)

What Place Search Means …

Map results and organic results are a blend of data

Place listings tend to dominate the top 2/3 of the results page, so -

Complete your business listing in Google Places to take advantage of these SEO-enhancing features:

Directions & Hours of OperationMenus, Lines of Products/ServicesSpecials, PromotionsReviews & Client TestimonialsVideos & Photos

How Much does Google Places cost?

Your Place Page Listing is Free• You need to claim and complete your Place page• The process has a few critical details

Gather the photos, video, coupons, and messaging you want featured, and build your Place page

Consider Tags for your Business’s Place Listing• Trial for 30 days free, then $25 per month thereafter• Show a distinguished Listing (with a Yellow tag Icon)• Tags can be attached to any Google AdWords PPC Ads via

ad extensions feature• Shows on both your Places page and in SERPs

Google Places Tags• Distinguished Listing & Link in Keyword Search Results Page

Google Places Tags• Distinguished listing & Link from Google Maps SERP

Strategic Tip: Reach Out For Reviews

Google Places Reviews:Mutually beneficial for your business and users

Encourage your customers to visit your Place Page and leave reviews

Business benefits

• Reviews are extremely beneficial to SEO

• Provides potential customers with peer recommendations

• Positive reviews boost trust, and help convert clicks into customers.

Search Marketing Results to grow your business.Contact us today.

www.BayshoreSolutions.com

866.352.4791