Seo onpage & offpage, Search Engine Optimization, SEO

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Step by Step Complete SEO Notes. Learn SEO in 20 minutes.

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  • 1. SEARCH ENGINE is a tool that enables users to locateinformation on the World Wide Web. Search engines usekeywords entered by users to find Web sites which contain theinformation sought.

2. SEO is a process of trying to get higher ranking from theSearch Engine. Focused exclusively on attracting the natural or organic listing. 3. The process of structuring a web page so that it is found, read,and indexed by search engines in the most effective mannerpossible.The process of modifying a website to increase its ranking inorganic / crawler-based listings of search engines.This process improved webpage so their rank higher in searchengines for our target keyword.Successful search helps this site gain top positioning in the searchengines results pages of search engines such as Google,Yahoo andMSN for relevant words and phrases. 4. Two terms of SEOOn Page Off page Always start with keywordselection, research Title tag Meta Description tag Keyword tag Canonical tag H1 tags Image Optimization Internal Links Keyword density Keyword proximity Robot tag Robots text Site maps Expect results in 6-12 months 404 Error 302 Redirection Directory Submission Social Bookmarking Blog Creation Forum posting Article submission Press Release Search engine submission RSS Feeds W3 Validation Copyscape 5. Using broad matchWhen you use broad match, your ads automatically run on relevant variations of your keywords, even if these terms aren't in your keyword lists. This helps you attract Broad match is the default match type that all your keywords are assigned if you don't specify another match type (exact match, phrase match, or negative match). The Google AdWordsExampleBroad match keyword: Ads may show on searchesfor:low-carb diet plan carb-free foodslow-crab dietslow calorie recipesMediterranean diet planslow-carbohydrate dietaryprogram 6. - must have keywords in title to be ranked no. 1- should have the exact keyword you use for the page- every single web page must have its own title tag- you can use up to 60-65 characters.Example :Computer|Traning|Courses|Classes|Institute|Mumbai-Softprocomp.com 7. - displayed below the title in search results- use dynamic, promotional language- use keywords, not more than 150-155 characters.Example:- no longer carry weight with major SEs- a myth that meta keywords alone affect rankings 8. Duplicate content can often be a problem for SEOs that dealwith large websites that have many different URLs.Implementing canonical tags on pages with duplicate contentcan impact your sites organic performance positively andeliminate any potential confusion from search engines indexingyour website wrong. http://www.softprocomp.comhttp://softprocomp.com/http://www.softprocomp.com/index.htmlExample: 10. Internal Links Internal Links are hyperlinks that point at (target) thesame domain as the domain that the link exists on(source)Example :Keyword Text 11. Short Vs Long Tail keywords 12. Black Hat SEO Black hat SEO is a practice that increases a page's rankin search engines through means that violate thesearch engines' terms of service. Black Hat SEO Tactics Keyword Stuffing Cloaking Doorway Pages Hidden Text or Links 13. Keyword Stuffing Adding keyword terms over and over again in content, Meta tags, This canadversely affect pages because, if caught, search engines will penalize akeyword stuffed site or completely remove it from the index. As a generalrule, we recommend not repeating a keyword more than once in the Titletag, twice in the Description tag and not more than four times in the MetaKeywords tag. 14. CloakingCloaking refers to showing one page to Search Engine and a differentpage to your human visitor. 15. Doorway Pages Doorway pages are optimized pages that pull in SEtraffic, but this traffic is immediately redirected to adifferent page. 16. Hidden text and links Hidden text and links are easily spotted by search engines and are notbeneficial to your website. Websites can be removed from the Google indexfor using this method of deception.Hidden linkso Hidden links are when the hidden text of a web page has a link in it. 17. Keyword density tells you how often a search term appears in atext in relation to the total number of words it contains. Forexample: if a keyword appears three times in a 100 word text thekeyword density would be 3%. From the point of view of searchengines, a high keyword density is a good indicator of searchengine spam. If a keyword appears too often in a website, searchengines will downgrade the website and it will then appear lowerdown in search results. 18. Keyword proximity refers to the closeness between two or morekeywords.In general, the closer the keywords are, the better.For example:-How Keyword Density Affects Search Engine Rankings-How Keyword Density Affects Rankings In Search EngineUsing the example above, if someone searched for "search enginerankings," a web page containingthe first sentence is more likely to rank higher than the second.The reason is because the keywords are placed closer together. 19. SEO - what is NOT recommendedFlash and shockwave - spiders do not pick up these filesImage only sites - spiders do not pick up imagesImage maps - spiders cannot read image maps.Do not use them on your home page or critical pages.Frames - only one page can be titled (titling is critical insearch rankings)- If the spider cannot read the complete page (because ofthe frames), it will not be indexed properly.- Some spiders may not even read a frames web siteMisspellings, JavaScript or HTML errors (validate your code) 20. PDF files - Although some search engines can index them, thepages must be interpreted into HTML and can lose much oftheir content.- place PDFs lower down in your siteDrop down menus spiders cannot read them therefore makesure you have a SiteMap. 21. Content is the king This is to generate more traffic from the searchengine, because if therere more content than therewill be more keywords. More keywords indexed in thesearch engine, surely more traffic to the website. 22. Good URL http://www.softprocomp.com/tallychamp.htmlBad URL http://www.kuis.edu.my/v2/index.php?option=com_content&task=blogsection&id=12&Itemid=72 Broken Links 23. This Meta tag is used to tell the search engine whetheryou want the web page indexed or not.index(default) Index the pagenoindex Don't index the pagenofollow Don't index any pages hyper-linked to this pagenone Same as "noindex, nofollow" 24. The sitemap.xml file in an XML file that is saved to a websitesserver. It contains a list of all the subpages belonging to the website.These files help search engines to learn more about the structure ofa website. This speeds up the crawl process and reduces thelikelihood that the crawler will overlook subpages. 25. * 26. What is off-page in SEO? Off page SEO refers to techniques that can be used toimprove the position of a web site in the search engineresults page (SERPs). Many people associate off-pageSEO with link building but it is not only that. Ingeneral, off Page SEO has to do with promotionmethods beyond website design for the purpose ofranking a website higher in the search results.*Off-page optimization through you can increase trafficfor your website, Blog, your Facebook page, Twitter,Google+ profile page and LinkedIn. Basically seo off-pageoptimization in us making quality back link andincreasing back link. 27. Types of Back linking One way links are wonderful to have because itincreases the link popularity. Two way links provides mutual agreement betweentwo web sites to display the other's link somewhere ontheir website. Building inbound links is a simple andproves to be very powerful website promotional tool. Three way link building takes the link from other website and in return you provide back links from one ofyour other website. 28. Directory submission is refers to off-pageoptimization process of adding your site URL withother details (Title, Meta tag, Meta description, Userand email id) to a most appropriate category.Website Examples : http://www.vmoptions.com http://www.submissionwebdirectory.com/ http://www.freeprwebdirectory.com/Directory Submission 29. Social bookmarking is refers to off-page optimizationprocess of saving your URL and other details (Title,Meta tag, Meta description and user profile) onlinebookmarking to website and sharing with friends.Website Examples : http://digg.com/ http://www.delicious.com/ http://www.stumbleupon.com/Social Bookmarking 30. Blog" is an abbreviated version of "weblog," which is aterm used to describe website that maintain allinformation about your site. Blog creating is refers tooff-page process of adding all information about yoursite to blog.Website Examples : http://www.blogger.com http://www.wordpress.com http://www.weebly.com/Blog creating 31. Forum is an online discussion platform. Forum posting isrefers to off-page process in which you can create yourthread and replay to another thread.Website Examples : http://www.big-boards.com/ http://www.bluehostforum.com/Forum posting 32. Article submission is refers to off-page optimizationprocess in which you write new or old informationabout your website, services or products. Articlesubmission is a very good way to increase traffic andquality back links.Website Examples : http://www.ezinearticles.com/ http://www.articlesbase.com/ http://goarticles.com/Article submission 33. Press release is refers to off-page optimization processin which you make an announcement about someNews and Innovation of your new website, newservices or new products. Press release is a very goodway to increase traffic and quality back links.Website Examples : http://www.freepressrelease.com/ http://www.qualitypressreleaser.com/ http://newsreleaser.com/ http://www.onlineprnews.com/Press Release 34. Search engine submission is refers to off-pageoptimization process, submitting