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Promotional Campaign Hong Kong Sevens

Rugby sevens promotions

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Page 1: Rugby sevens promotions

Promotional Campaign

Hong Kong Sevens

Page 2: Rugby sevens promotions

Research Campaign

• What is promotion?• Why do companies need promotion?• Why do consumers need promotion?

• Examples of types of promotione.g Website

Page 3: Rugby sevens promotions

School community communicationFind as many examples of communication used at school. How does the school communicate with teachers, students, parents and the wider community. For each example indicate who the information is coming from and who is it going to. (A table would be useful)

Communication method From To

Daily bulletin School, teachers, students Students, parents, teachers

Assemblies Teachers, Students Students

Newsletters School, teachers Students, parents, teachers

School events School, students, teachers Parents, students

ISLE (school website) School, teachers Students, teachers, parents

Page 4: Rugby sevens promotions

Hong Kong SevensFind as many examples of promotion used for the Rugby Sevens. Try to create links or embed video Rugby Sevens: The Mint

The Rugby Sevens- Final Highlights

The Sevens in HKG

Fancy Dress Street- The Sevens

The Kukri Dance-off

Win Tickets to the SEVENS!

Page 5: Rugby sevens promotions

Example of Harry Potter promotional campaign and audience analysis

Page 6: Rugby sevens promotions

Carry out your own audience analysis for the Rugby Sevens

Separate the types of promotion you have found into different age groups. Try to create links or embed video

Hong Kong

old

Overseas

Young

Website

T-shirts for kids

Poster In Chinese

HK Venue map

T-shirts for adults

The Kukri Dance-off

Win Tickets to the SEVENS!

Fancy Dress Street- The Sevens

The Sevens in HKG

Page 7: Rugby sevens promotions

Summary of research

• From this research create a blog post• Give it the title, "Project Title and Description"• Write out your title making sure you include

the WHAT, WHO and PURPOSE in your title• Underneath write out 2-3 sentences

describing WHY the project is needed • Label/Tag the post with the label, "Research &

Planning"• Submit the URL of the blog post to the dropbox