AMD ACCELERATED PROCESSING

UNITS

Sales Training Material

Presented to ESF | August 2011

AMD APUs signify the

biggest shift

in PC technology since x86 processors

were first invented

40 years ago

Multi-Core CPU Dual-Core and Quad-Core AMD APU

Brilliant HD Performance

Discrete-class GPU DirectX® 11-capable graphics

ONE DESIGN, MASSIVE CAPABILITY

ACCELERATED PROCESSING UNIT

Discrete mobile

DirectX® 11-

capabale GPU

66 mm²

13 watts

108 mm²

26.3 watts

200 mm²

45 watts

228 mm²

35 - 45 watts

ONE DESIGN, FEWER WATTS, MASSIVE CAPABILITY

AMD A-SERIES APUS

AMD APU Mobile Dual- or

Quad-Core CPU + + = Chipset

75 mm²

<6-18 watts 59 mm²

8 watts

117 mm²

25 watts

A-Series 66 mm²

13 watts

C-Series

E-Series

Z-Series

AMD APU FAMILY

C-Series

Ultra-mobile and thin-

and-light notebooks

Small form factor

desktops

Tablets

Netbooks

Mainstream notebooks

All-in-ones

Desktops

A-Series E-Series G-Series Embedded

5M+ C-SERIES AND E-SERIES SOLD

* AMD defines “All Day” Battery life as 8+ hours as measured with Windows idle test.

2H 2011 VISION MAPPING UPDATE – NOTEBOOK

†† - Global exception for C-50 and C-60, systems greater than 12" get VISION Value sticker. Subject to change without notice. Please consult our AMD Sales Representative for the latest guidance.

- Target shelf date: 3C’11

VISION

Brand/TierAPU Model APU Graphics # of Cores Optional Merchandising

A8-3530MX AMD Radeon™ HD 6620G Graphics Quad-Core

A8-3510MX AMD Radeon™ HD 6620G Graphics Quad-Core

A8-3500M AMD Radeon™ HD 6620G Graphics Quad-Core

A6-3410MX AMD Radeon™ HD 6520G Graphics Quad-Core

A6-3400M AMD Radeon™ HD 6520G Graphics Quad-Core

A4-3310MX AMD Radeon™ HD 6480G Graphics Dual-Core

A4-3300M AMD Radeon™ HD 6480G Graphics Dual-Core

E2-3000M AMD Radeon™ HD 6380G Graphics Dual-Core

E-450 AMD Radeon™ HD 6320 Graphics Dual-Core

E-350 AMD Radeon™ HD 6310 Graphics Dual-Core

E-300 AMD Radeon™ HD 6310 Graphics Dual-Core

E-240 AMD Radeon™ HD 6310 Graphics Single-Core

C-60†† AMD Radeon™ HD 6290 Graphics Dual-Core

C-50†† AMD Radeon™ HD 6250 Graphics Dual-Core

C-30 AMD Radeon™ HD 6250 Graphics Single-Core

VISION

Value

HD Internet

A8-Series

A6-Series

A4-Series

E2-Series

*

WHAT THE PRESS ARE SAYING

“In comparison to Intel HD 3000 and 2000 the integrated processor

graphic [of AMD´s Llano] is able to score with a higher speed (in the

stronger models), better gaming and DirectX 11 support. Therefore

AMD positions itself with the new APUs in the first timer user class,

and wants to score here with a good combination of price, effort and a

long battery life.”

-- Notebookcheck.de, Germany http://www.notebookcheck.com/AMD-Llano-APUs-offiziell-vorgestellt.55763.0.html

“It's not the 32nm transistors, the quad-core

CPU or that game changing integrated

GPU. It's the way the whole thing hangs

together in an efficient, cost effective

package under the AMD Vision umbrella.

With this new Fusion processor on the

scene, we confidently predict there will be

many more affordable but seriously effective

thin and light laptops on the market. Give it

up for Llano.”

-- Tech Radar, UK http://www.techradar.com/news/computing-

components/processors/amd-we-re-blowingby-our-

competition--966386

“AMD‟s solutions have always been perceived as not well-

performing for notebooks, because of the low autonomy and

a kind of „vox populi‟ which always connected AMD CPUs to

products which have very high operating temperatures. With

Llano, AMD has dramatically changed users‟

perception: the autonomy we noticed during our tests is

extremely valid and no technical issues appeared.”

-- Hardware Upgrade, Italy http://www.hwupgrade.it/articoli/portatili/2871/amd-llano-la-nuova-

piattaformanotebook_index.html

“Indisputably, the GPU is the most crucial component of AMD‟s Fusion initiative

(…). Fortunately, the A-Series APU really does bring great graphics to the table,

and the economy of combining these components can‟t be denied. (…) Intel‟s

Sandy Bridge architecture actually does a fair job with its HD Graphics 3000 engine.

But Llano blows that away in 3D workloads, using less power in the process.”

-- Tom’s Hardware, Germany

http://www.tomshardware.de/a8-3500m-llano-apu,testberichte-240809.html

2H’2011 AMD COMPETITIVE POSITIONING

Intel Core i5 (dual-core)

Core i3 (dual-core)

Pentium®

Celeron/Atom

Atom Z-Series

AMD

AMD Quad-Core A8-Series

AMD Quad-Core A6-Series

AMD Dual-Core A4-Series

AMD Dual-Core E-Series

AMD Dual-Core C-Series

AMD Z-Series

$6

99

+

$5

99

+

$4

99

+

$3

99

+

<$

39

9

Sys

tem

Pri

ce

Po

int1

Ta

ble

t

AMD FUSION APUS ARE DESIGNED TO BE DIFFERENT

VS.

Balanced CPU and Graphics Capability

Power Point 2010, Internet Explorer 9, Adobe

Flash Player require graphics to run smoothly

x86 CPU Focussed

Does not offer best experience for latest media-

rich consumer applications

Brilliant HD

World’s first APU with Quad-Core and

up to 400 AMD Radeon™ Cores

Scale performance on demand with

AMD Turbo CORE technology

Stream your PC wirelessly to your

HDTVs & mobile devices with AMD

Connect to 3D TVs through HDMI 1.4a

Over 11 hours battery life and a

superior visual experience2

Watch two full Blu-ray movies on a

single charge3

Keep your notebook on your lap with

AMD cool to the touch

Microsoft® DirectX® 11-capable graphics

Discrete-Class graphics at every price

point

Video Enhancements with AMD Steady

Video Technology1,6

AMD Radeon™ Dual Graphics option

(available with A-Series)

Personal Supercomputing AMD AllDay™ Power

Please see slide 20 for footnotes

E-SERIES AND A-SERIES APUS: FEATURES AND BENEFITS

BRILLIANT HD: DX11 QUALITY IN LATEST GAMES

AT EVERY PRICE POINT

See “Additional Information” at end of deck

Other Graphics (DX10)

No Curvature, No Shadows

Missing

Clouds

No water

texture

No Shadows

visible Curvature & Shadows

Clouds

Shadows

visible

Water

texture

See Every Detail for a Great Gaming Experience

DX11 AMD Radeon™ Graphics

Resolution @ 1600x900

BRILLIANT HD: IMAGE ENHANCE WITH AMD STEADY VIDEO

Steady Video is an AMD A-Series exclusive feature

By applying advanced algorithms behind the scenes, users do not have to deal with shaky or unstable video ever again!

Capabilities scale with hardware and are end user controlled

Image stabilization brought to popular video content websites!

AMD

STEADY VIDEO

Video

BRILLIANT HD

DISCRETE-CLASS GRAPHICS PERFORMANCE AND FEATURES AT EVERY PRICE POINT

APU or CPU+GPU Combination Features Performance (3DMark Vantage P, 1280x1024)

AMD Radeon™ HD 6630M Graphics + Core i5-2410M Performance DirectX® 11

UVD3, 3D HDMI 1.4a

AMD A8 APU with AMD Radeon™ HD 6620G Graphics Performance DirectX® 11

UVD3, 3D HDMI 1.4a

AMD A6 APU with AMD Radeon™ HD 6520G Graphics Performance DirectX® 11

UVD3, 3D HDMI 1.4a

AMD A4 APU with AMD Radeon™ HD 6480G Graphics Mainstream DirectX® 11

UVD3, 3D HDMI 1.4a

Intel HD Graphics 3000 + Core i7 2720QM No DirectX® 11

No UVD3, No 3D HDMI 1.4a

AMD Radeon™ HD 6470M Graphics + Core i5-2410M Mainstream DirectX® 11

UVD3, 3D HDMI 1.4a

Intel HD Graphics 3000 + Core i5 2410M No DirectX® 11

No UVD3, No 3D HDMI 1.4a

3005

2502

2024

Please see slide 20 for configuration details

1877

3848

2045

1776

Intel

AMD DUAL GRAPHICS - GET MORE FROM YOUR DISCRETE GPU

AMD

APU Graphics

DirectX®11, Full

HD,

APU Efficiency

HD2000

No DirectX®11,

HD Stutter

Discrete GPU Discrete GPU

Up to 175%Dual Graphics Performance Up to 75%1 additive performance with Dual

Graphics Technology

More Intense Gaming,

More Compute Power,

Higher Model Number, AMD

Eyefinity Technology*

100% Discrete Graphics

Performance 0% additive performance

No Uplift, Sandy Bridge

graphics shut off,

No higher model number

Intel Sandy

Bridge

A8

1 – See footnotes on pp. 54, configurations on pp. 55 * AMD Eyefinity Technology only supported on specific configurations

A-Series APU

3DMARK VANTAGE P PERFORMANCE

DUAL GRAPHICS PERFORMANCE UPLIFT

APU or CPU+GPU Combination Platform Components Performance (3DMark Vantage P, 1280x1024)

AMD A8 APU with AMD Radeon™ HD 6760G2 Dual Graphics AMD A8 APU + HD 6730M

AMD A6 APU with AMD Radeon™ HD 6740G2 Dual Graphics AMD A6 APU + HD 6730M

AMD Radeon™ HD 6730M Graphics Core i5 + HD 6730M

AMD A6 APU with AMD Radeon™ HD 6540G2 Dual Graphics AMD A6 APU + HD 6470M

AMD A4 APU with AMD Radeon™ HD 6510G2 Dual Graphics AMD A4 APU + HD 6470M

AMD Radeon™ HD 6470M Graphics Core i5 + HD 6470M

5583

Please see slide 20 for configuration details

1877

5930

3537

3251

4624

Productivity

X86 CPU Core GPU Core

BOOST

Video Transcoding

X86 CPU Core GPU Core

BOOST BOOST

3D Game

X86 CPU Core GPU Core

BOOST BOOST

The performance to do it all –

The World’s first APU with Quad-

Core and AMD Turbo CORE

Technology.

PERSONAL SUPERCOMPUTING

A-SERIES DEMONSTRATES OVER 11 HOURS “RESTING” BATTERY LIFE!2

AMD AllDay™ Power

Power-gating shuts off components not in use

AMD Turbo CORE Technology enables a more responsive systems that delivers

performance when needed and then extends battery life by resting when not needed

0

2

4

6

8

10

12

Active (3DM) Passive (Win Idle)

Intel i3-2310M

AMD A8-3500M

8:47 Hrs

11:03

Hrs

1:46 Hrs

2:48 Hrs

2010 Platform

6 ½ hours

2011 Platform

Adds up to 4 ½ hours

“ALL DAY” BATTERY LIFE*

* AMD defines “All Day” Battery life as 8+ hours as measured with Windows idle. Please see slide 30 for footnotes

AMD APUs signify the

biggest shift

in PC technology since x86 processors

were first invented

40 years ago

GOAL: DELIVER THE BEST APU EVERY YEAR!

Mainstream

Ultrathin/

Netbook

Clie

nt C

om

pu

ting

TA

M

AMD Fusion APU

“Bulldozer” Core

Innovative

Form Factors

“Comal” “Danube”

“Hondo” Tablet

2010 2011 2012

“Deccan”

“Sabine” A-Series

“Brazos” C/E-Series

“Desna” Z-Series

“Nile”

AMD CLIENT PLATFORM ROADMAP

AMD roadmaps are subject to change without notice

LINKS TO A-SERIES APU VIDEOS

Brilliant HD – http://www.graphics-scout.com/videopreviewbrillianthd/

All Day power – http://www.graphics-scout.com/videopreviewalldaypower/

Personal Super Computer - http://www.graphics-

scout.com/videopreviewpcperformance/

Additional hardware (e.g. Blu-ray drive, HD or 10-bit monitor, TV tuner, HDMI connector) and/or software (e.g. multimedia applications) are required for the full enablement of some features. Not all features may be supported on all components or

systems - check with your component or system manufacturer for specific model capabilities and supported technologies.

1. AMD Steady Video is a technology designed to eliminate shakes and jitters during the playback of home video. Users may turn on this technology via the AMD Catalyst Control Center™ or the VISION Engine Control Center application. AMD

Steady Video will work with content that can run on Adobe® Flash® Player 10.2 (and later versions) or on any player which has been programed to use AMD’s decode acceleration (DXVA) engine. AMD Steady Video is not designed to (a) isolate

overlays, logos or captions, or (b) improve the playback of letter boxed, premium/commercial, or interlaced content. AMD Steady Video is only recommended for use with videos that contain unwanted shakes and jitters.

2. Testing conducted by AMD performance labs using a 2011 VISION A8-based notebook showed 634 minutes using (10:34 min) Windows Idle as a “Resting" metric. “Active” battery life using FutureMark® 3DMark™06 as workload test showed 163

minutes (2:43 min.). All battery life calculations are based on using a 6 cell Li-Ion 62.16Whr battery pack at 98% utilization for Win Idle and Mobilemark07 workload and 96% utilization for 3DMark06 workload. AMD defines “all-day” battery life as a

score of 8+ hours. by AMD performance labs on the 2011 AMD mainstream Notebook Platform show power consumption during Blu-Ray playback capable of up to 200 minutes on a single battery charge or enough for 2, 100 minute

movies. Testing was conducted using CyberLink PowerDVD 10 with a Hollywood movie at29Mbps with AVC encoding. Configs: The 2011 VISION A4-based PC consisted of the reference platform “Torpedo” with the AMD Dual-Core A4-3300M

APU, with AMD Radeon™ HD 6480G graphics, 2GB (1x2GB) DDR-1333Mhz system memory, and Windows 7 Home Premium 64-bit with a 62.16Whr battery pack.

3. Testing conducted by AMD performance labs on the 2011 AMD mainstream Notebook Platform show power consumption during Blu-Ray playback capable of up to 200 minutes on a single battery charge or enough for 2, 100 minute

movies. Testing was conducted using CyberLink PowerDVD 10 with a Hollywood movie at29Mbps with AVC encoding. Configs: the 2011 VISION A4-based PC consisted of the reference platform “Torpedo” with the AMD Dual-Core A4-3300M

APU, with AMD Radeon™ HD 6480G graphics, 2GB (1x2GB) DDR-1333Mhz system memory, and Windows 7 Home Premium 64-bit with a 62.16Whr battery pack.

4. . Testing done in AMD Performance Labs using 3DMark Vantage – Performance Benchmark as a metric for visual performance, in the best of 3 runs. The AMD A8 APU-based system scored 4038 marks while the AMD A8 APU-based Dual

Graphics system scored 9021 marks. All scores rounded to the nearest whole number . The AMD A8 APU-based system is represented by the reference design codename "Armorhead", consisting of the AMD Quad-Core A8-3850 APU with AMD

Radeon™ HD 6550D Discrete Level Graphics, 8GB DDR3-1600 system memory, a Real SSD C300 hard drive (256G) and Microsoft Windows Ultimate 64-bit. The AMD A8 APU-based Dual Graphics system consists of the same hardware with the

addition of an AMD Radeon™ HD 6670 discrete graphics card, creating an AMD Quad-Core A8-3850 APU with AMD Radeon™ HD 6690D2 Dual Graphics-based system.

5. AMD Eyefinity technology works with games that support non-standard aspect ratios, which is required for panning across multiple displays. To enable more than two displays, additional panels with native DisplayPort™ connectors, and/or

DisplayPort™ compliant active adapters to convert your monitor’s native input to your cards DisplayPort™ or Mini-DisplayPort™ connector(s), are required. SLS (―Single Large Surface‖) functionality requires an identical display resolution on all

configured displays.

6. AMD Perfect Picture HD is a an image, video processing and display technology that features advanced de-interlacing, dynamic contrast adjustment, color vibrancy, noise reduction and edge enhancement that provides brilliant colors and sharp

images for smooth playback of Blu-ray and other HD content on your PC. CP-06

7. AMD Radeon™ Dual Graphics requires an AMD “A” series APU plus an AMD Radeon™ discrete graphics configuration and is available on Windows® 7 Professional, Windows 7 Ultimate, Windows® 7 Home Premium, and/or Windows® 7 Home

Basic OS. Linux OS supports manual switching which requires restart of X-Server to engage and/or disengage the discrete graphics processor for dual graphics capabilities. Additional hardware (e.g. Blu-ray drive, HD or 10-bit monitor, TV tuner,

wirelessly enabled HDTV) and/or software (e.g. multimedia applications) are required for the full enablement of some features. HD Video display requires an HD video source. The AMD Radeon™ “G” series and AMD Radeon™ “G2” Dual Graphics

series and the AMD Radeon™ “D” series and AMD Radeon™ “A2” Dual Graphics series do not support AMD Eyefinity technology .Not all features may be supported on all components or systems - check with your component or system

manufacturer for specific model capabilities and supported technologies.

System Configurations slide 18 and 19:

AMD:

2011 Mainstream Notebook Platform Reference Design “Torpedo” with AMD Quad-Core Accelerated Processor A8-3500M and on die AMD Radeon™ HD 6620M Graphics, 4GB DDR3-1333 14” 1366x768x32 – LED Backlight,12-cell Li-ion

62 WHr battery Windows 7 Home Premium 64-bit

Intel:

Intel Core i3-2310M, Intel HD Graphics, 4GB DDR3-1333, DDR3-1333Mhz system memory, 15.6" LVDS panel, 12-cell Li-ion 62 WHr battery and Windows 7 Home Premium 64-bit

FOOTNOTES & SYSTEM CONFIGURATIONS

DISCLAIMER & ATTRIBUTION

The information presented in this document is for informational purposes only and may contain technical inaccuracies, omissions and typographical errors.

The information contained herein is subject to change and may be rendered inaccurate for many reasons, including but not limited to product and roadmap changes,

component and motherboard version changes, new model and/or product releases, product differences between differing manufacturers, software changes, BIOS

flashes, firmware upgrades, or the like. AMD assumes no obligation to update or otherwise correct or revise this information. However, AMD reserves the right to revise

this information and to make changes from time to time to the content hereof without obligation of AMD to notify any person of such revisions or changes.

AMD makes no representations or warranties with respect to the contents hereof and assumes no responsibility for any inaccuracies, errors or omissions that appear in

this information.

AMD specifically disclaims any implied warranties of merchantability or fitness for any particular purpose. In no event will AMD be liable to any person for any direct,

indirect, special or other consequential damages arising from the use of any information contained herein, even if AMD is expressly advised of the possibility of such

damages.

Trademark Attribution

©2011 Advanced Micro Devices, Inc. All rights reserved. AMD, the AMD Arrow logo, AMD AllDay, Radeon, and combinations thereof are trademarks of Advanced Micro

Devices, Inc. in the United States and/or other jurisdictions. Microsoft and DirectX are registered trademarks, of Microsoft Corporation in the United States and/or other

jurisdictions. © 2011 The Codemasters Software Company Limited ("Codemasters"). All rights reserved. "Codemasters"®, the Codemasters logo and “DiRT”® are

registered trademarks owned by Codemasters. “DiRT 3”™ and “EGO”™ are trademarks of Codemasters. All other copyrights or trademarks are the property of their

respective owners and are being used under license. Developed and published by Codemasters. Other names used in this presentation are for identification purposes

only and may be trademarks of their respective owners.

The contents of this presentation were provided by individual(s) and/or company listed on the title page. The information and opinions presented in this presentation

may not represent AMD’s positions, strategies or opinions. Unless explicitly stated, AMD is not responsible for the content herein and no endorsements are implied.