RESEARCH ON EXISTING MUSIC

MAGAZINE

INTRODUCTION OF “ROLLING STONE”

Rolling Stone is a magazine published every two weeks that focuses on politics and popular culture. In 1967, Rolling Stone was founded in San Francisco, California, by Jann Wenner – who is still the magazine's chief editor – and music critic, Ralph J. Gleason.

Rolling Stone was known for its musical coverage and for political reporting by the enigmatic and controversial gonzo journalist, Hunter S. Thompson. In the 1990s, the magazine changed its format to appeal to a younger readership interested in youth-oriented television shows, film actors, and popular music. This led to criticism that the magazine was emphasizing style over substance.

In recent years, the magazine has resumed its traditional mix of content, including in-depth political stories. It also has expanded content to include coverage of financial and banking issues. As a result, the magazine has seen its circulation increase and its reporters invited as experts to network television programs of note. The target audience for Rolling Stone Magazine is adults between the ages of 18 and 30. The ratio between male and female is 60% male and 40% female.

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INTRODUCTION OF “VIBE”

Vibe is a music and entertainment magazine founded by producer Quincy Jones. The publication predominantly features R&B and hip-hop music artists, actors and other entertainers. After shutting down production in Summer 2009, Vibe was purchased by the private equity investment fund Inter-Media Partners and is now issued every-other month with double covers, with a larger online presence. The magazine's target demographic is predominantly young, urban followers of hip-hop culture. As of April 2013 Vibe is currently owned by Spin Media

The magazine owed its success to featuring a broader range of interests than its closest competitors The Source and XXL which focus more narrowly on rap music, or the rock & pop-centric Rolling Stone and Spin. As of June 30, 2012, Vibe has a circulation of 300,943, of which 202,439 was paid, and 98,504 was non paid. Advertisers ran the gamut from record labels to fashion houses to various cognac brands.

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INTRODUCTION OF “BILLBOARD”

Billboard is an American music magazine, headquartered in New York City, New York and owned by Prometheus Global Media. It was first published on November 1, 1894, and is distinguished as being among the oldest trade magazines in the world. The magazine originally focused on bill posting and outdoor amusements before specializing in the music industry in the 1960s. Billboard maintains several internationally-recognized record charts, which track the most popular songs and albums across several categories on a weekly basis. Its primary charts, the Billboard Hot 100 and the Billboard 200, respectively rank the top songs and albums regardless of genre, and are based on digital downloads, radio airplay, and internet streaming. Its data is largely based on the Nielsen Sound Scan tracking system, which it has used since 1991.

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