Research into social media practices and social media practices for research

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  • Research into social media practices and

    social media practices for research

    http://hazelhall.org

    http://slideshare.net/hazelhall

    @hazelh

    Presentation delivered at the DeGroote School of Business,

    McMaster University, Hamilton, Canada

    14th August 2017

    Dr Hazel Hall, Professor of Social Informatics

    http://hazelhall.org/http://slideshare.net/hazelhallhttp://twitter.com/hazelh

  • http://hazelhall.org

    Slides on SlideShare at

    http://slideshare.net/hazelhall

    @hazelh

    http://hazelhall.orghttp://SlideShare.net/hazelhall

  • Mirifici Logarithmorum Canonis

    Descriptio (1614)

    John Napier 1550-1617

  • 7 Academic staff (teaching and research)

    1 Researcher

    8 Research students

    1 Emeritus professor

    1 Visiting professor (Brian Detlor)

    Several associates

    https://hazelhall.org/centre-for-social-informatics/

    https://hazelhall.org/centre-for-social-informatics/

  • 7 Academic staff (teaching and research)

    1 Researcher

    8 Research students

    1 Emeritus professor

    1 Visiting professor (Brian Detlor)

    Several associates

    Democratic digital engagement

    eGovernment

    Information policy

    Information seeking behaviour and use

    Knowledge management

    The Information Society

    Online communities

    Open data and open government

    https://hazelhall.org/centre-for-social-informatics/

    https://hazelhall.org/centre-for-social-informatics/

  • Presentation themes

    1. CSI research into information behaviours and

    social media use

    Historic examples

    Current work

    2. Building and maintaining profiles on online

    platforms for academic work purposes

  • Research into social media practices and

    social media practices for research

  • Prior research on information behaviours

    and social media use

    1. How can social media platforms promote

    reflective learning?

    2. To what extent is online information sharing

    socially motivated?

    3. What are the risks and opportunities of social

    media adoption for collaborative work in business

    environments?

  • Reflective learning and socially motivated

    online information sharing (1 case study)

    Cohort Site for reflection Research output

    2003/4 Closed learning logs

    2004/5 Blog environment internal to

    module developed by one of

    the module tutors

    Hall & Davison (2007): blogs

    for peer learning and support

    (905 comments on 79 blogs)2005/6

    2006/7 Blog environment internal to

    Napier University supported

    by WebCT Portfolio function

    Hall & Widen-Wulff (2008):

    socially motivated online

    information sharing2007/8

  • Reflective learning and socially motivated

    online information sharing (1 case study)

    Cohort Site for reflection Research output

    2003/4 Closed learning logs

    2004/5 Blog environment internal to

    module developed by one of

    the module tutors

    Hall & Davison (2007): blogs

    for peer learning and support

    (905 comments on 79 blogs)2005/6

    2006/7 Blog environment internal to

    Napier University supported

    by WebCT Portfolio function

    Hall & Widen-Wulff (2008):

    socially motivated online

    information sharing2007/8

    Hall, H. & Davison, B. (2007). Social software as support in hybrid

    learning environments: the value of the blog as a tool for reflective

    learning and peer support. Library and Information Science

    Research, 29(2), 163-187. (DOI 10.1016/j.lisr.2007.04.007.) Full text

    available from publisher with subscription access Full text of

    accepted manuscript available from the Edinburgh Napier repository

    Hall, H., & Widen-Wulff, G. (2008). Social exchange, social capital

    and information sharing in online environments: lessons from three

    case studies. Studia Humaniora Ouluensia, 8, 73-86. Full text

    available from the Edinburgh Napier repository

    http://www.sciencedirect.com/science/article/pii/S0740818807000448http://www.napier.ac.uk/~/media/worktribe/output-238428/halldavisonblogsdraftpdf.pdfhttp://www.napier.ac.uk/~/media/worktribe/output-233352/hallwidenwulff20081pdf.pdf

  • Comment analysis: social media platforms

    can promote reflective learning

    to a certain extent: one fifth demonstrated

    reflection

    But lack of debate

    Bias towards agreement: a quarter began I agree

    (or similar)

    Prior claims in literature exaggerated

    Can does not mean will

    Reliance on anecdote

    http://www.napier.ac.uk/~/media/worktribe/output-

    238428/halldavisonblogsdraftpdf.pdf

    http://www.napier.ac.uk/~/media/worktribe/output-238428/halldavisonblogsdraftpdf.pdf

  • Online information sharing is socially

    motivated (3 case studies)

    Information sharing online takes place within

    exchange economies

    Gift economies and generalised exchange work

    in online environment when contacts have

    established offline relationships

    Soft rewards and social infrastructure are valued

    more than other incentives

    In-group privilege limits sharing with outsiders

    http://www.napier.ac.uk/~/media/worktribe/

    output-233352/hallwidenwulff20081pdf.pdf

    http://www.napier.ac.uk/~/media/worktribe/output-233352/hallwidenwulff20081pdf.pdf

  • Risks and opportunities of social media

    adoption for collaborative work (2008)

    Survey, focus group & interview: 96 contributions

    Sense that project came too early

    Dont know and neutral survey responses

    Two thirds survey respondents indicated impacts of

    adoption yet to be felt, interviewee caution

    Enthusiasm for social media adoption

    Poor implementation viewed as biggest risk

    Potential value of microblogging identified

    http://www.napier.ac.uk/~/media/worktribe/output-

    967091/opportunity-and-risk-in-social-computing-

    environments.pdf

    http://www.napier.ac.uk/~/media/worktribe/output-967091/opportunity-and-risk-in-social-computing-environments.pdf

  • Current work on information behaviours

    and social media use

    1. Reputation management in a digital world: the role of online

    information in the management and evaluation of personal

    reputations - Frances Ryan

    2. The impact of networking supported by social media on

    career management skills John Mowbray

    3. Easier, faster, better: social media as facilitators of tacit

    knowledge sharing between employees within public sector

    organisations Iris Buunk

  • http://www.francesryanphd.com/

    http://www.francesryanphd.com/

  • People rarely consider links between online

    information sharing and personal reputation yet

    they present different aspects of their persona

    for different audiences

    they share different types of information on

    different platforms

    they practise self-censorship and manage

    their connections

    Online information and personal

    reputation: key preliminary findings

  • People rarely consider links between online

    information sharing and personal reputation yet

    they present different aspects of their persona

    for different audiences

    they share different types of information on

    different platforms

    they practise self-censorship and manage

    their connections

    Online information and personal

    reputation: key preliminary findings

    How does this articulate with

    traditional means and

    measures of reputation

    management and evaluation

    as studied extensively

    elsewhere in Information

    Science (bibliometrics)?

  • Online information and personal

    reputation: resourcesRyan, F., Cruickshank, P., Hall, H. & Lawson, A. (2017). Blurred reputations: managing

    professional and private online. Paper presented at Information: interactions and impact 2017,

    Aberdeen, 27-30 June 2017.[Abstract available from the Edinburgh Napier repository; slides

    available from SlideShare.]

    Ryan, F., Cruickshank, P., Hall, H., & Lawson, A. (2016). Managing and evaluating personal

    reputations on the basis of information shared on social media: a Generation X perspective.

    Information Research, 21(4).

    Ryan, F., Cruickshank, P., Hall, H., & Lawson, A. (2016). Personal online reputation: the

    development of an approach to investigate how personal reputation is evaluated and managed in

    online environments. In: Proceedings of the 2nd International Data Information and Information

    Management Conference (IDIMC). (pp. 98-108). Loughborough: LISU.

    Ryan, F., Cruickshank, P., Hall, H. , & Lawson, A. (2015). Assessing the available and accessible

    evidence: How personal reputations are determined and managed online. Paper presented at

    Information: interactions and impact 2015, Aberdeen, 23-26 June 2015. [Abstract available; slides

    available on SlideShare]

    http://www.napier.ac.uk/research-and-innovation/research-search/outputs/blurred-reputations-managing-profession-and-private-information-onlinehttps://www.slideshare.net/justfrances/blurred-reputations-managing-professional-and-private-information-onlinehttp://www.napier.ac.uk/~/media/worktribe/output-169738/ryanonlinepersonalreputationmethodspaperpdf.pdfhttp://www.iidi.napier.ac.uk/c/publications/publicationid/13382473http://www.rgu.ac.uk/research/conferences/i-2015http://www.iidi.napier.ac.uk/c/publications/publicationid/13382473http://www.slideshare.net/justfrances/ryan-presentationi3online

  • https://johnmowbray.org/

    https://johnmowbray.org/

  • Plus earlier analysis of secondary data (16-

    21 year-olds) from Understanding society:

    the UK household longitudinal study

  • Networking & career

    management skills: key

    preliminary findings

    SNS membership is more prevalent amongst the

    young employed than the young unemployed

    Females are proportionately higher users of SNS

    than males (and also more likely to be in work)

    Social media have a profound informational

    impact when appropriated for networking

    Aid development/use of weak ties

    Provide access to high levels of (informational) social

    capital

  • Networking & career

    management skills: key

    preliminary findings

    SNS membership is more prevalent amongst the

    young employed than the young unemployed

    Females are proportionately higher users of SNS

    than males (and also more likely to be in work)

    Social media have a profound informational

    impact when appropriated for networking

    Aid development/use of weak ties

    Provide access to high levels of (informational) social

    capital

    How can this work develop the

    theoretical perspectives of

    Wilsons general model of

    information behaviour?

  • Social networking and job

    seeking: resourcesMowbray, J., Hall, H., Raeside, R. & Robertson, P. (2017). Job search information behaviours:

    an ego-net study of networking and social media use amongst young jobseekers. Paper

    presented at Information: interactions and impact 2017, Aberdeen, 27-30 June 2017. Abstract

    available from the Edinburgh Napier repository; slides available from SlideShare.]

    Mowbray, J., Hall, H., Raeside, R., Robertson, P. (2017). The role of networking and social

    media tools during job search: an information behaviour perspective. Information Research,

    22(1).

    Mowbray, J., Raeside, R., Hall, H. & Robertson, P. (2016). Social networking sites and

    employment status: an investigation based on Understanding Society data. In: Proceedings of

    the 2nd International Data Information and Information Management Conference (IDIMC). (pp.

    75-85). Loughborough: LISU.

    Mowbray, J. & Hall, H., Raeside, R. & Robertson, P. (2015). Could social networking online help

    NEET young people gain employment? Paper presented at Information: interactions and impact

    2015, Aberdeen, 23-26 June 2015. [Abstract available; slides available on SlideShare.]

    https://www.slideshare.net/JohnMowbray/i3-presentation-john-mowbrayhttp://www.napier.ac.uk/~/media/worktribe/output-169618/conference-paper-idimc-final-john-mowbraydocx.docxhttp://www.iidi.napier.ac.uk/c/publications/publicationid/13382475http://www.iidi.napier.ac.uk/c/publications/publicationid/13382475http://www.slideshare.net/JohnMowbray/neet-presentation

  • http://www.napier.ac.uk/people/iris-buunk

    http://www.napier.ac.uk/people/iris-buunk

  • Data collection

    Online survey of members of an online social

    platform for public sector workers

    Interviews with 20 self-declared heavy social

    media users amongst 1062 survey respondents

  • Online social platforms offer affordances that

    increase 2 types of network awareness

    knowledge awareness of others skills/expertise

    ambient/peripheral awareness of others activities

    Tacit knowledge of others thus quickly rendered

    visible and accessible with opportunities for

    Enlarging networks and creating new sub-networks

    Developing new relationships, e.g. to learn from

    others, reduce duplication of effort

    Social media and tacit knowledge

    sharing: key preliminary findings

  • Online social platforms offer affordances that

    increase 2 types of network awareness

    knowledge awareness of others skills/expertise

    ambient/peripheral awareness of others activities

    Tacit knowledge of others thus quickly rendered

    visible and accessible with opportunities for

    Enlarging networks and creating new sub-networks

    Developing new relationships, e.g. to learn from

    others, reduce duplication of effort

    Social media and tacit knowledge

    sharing: key preliminary findings

    How may this work prompt

    reconsideration of the role of

    technology in tacit knowledge

    sharing, e.g. Nonakas (20th

    century) concept of Ba?

  • Social media and tacit

    knowledge sharing: resources

    Buunk, I., Hall, H. & Smith, C.F. (2017 in press). Skills in sight: how social media

    affordances increase network awareness. In: Proceedings of the 18th European

    Conference on Knowledge Management (ECKM) 2017. Reading: Academic

    Conferences Ltd. [Abstract available from the Edinburgh Napier repository.]

    Buunk, I., Hall, H. & Smith, C.F. (2017). Tacit knowledge sharing in online

    environments: locating Ba within a platform for public sector professionals.

    Paper presented at Information: interactions and impact 2017, Aberdeen, 27-30

    June 2017. [Abstract available from the Edinburgh Napier repository; slides

    available from SlideShare.]

    Buunk, I., Hall, H., & Smith, C.F. (2017). Tacit knowledge sharing: the

    determination of a methodological approach to explore the intangible.

    Information Research, 22(1).

    http://www.napier.ac.uk/research-and-innovation/research-search/outputs/tacit-knowledge-sharing-in-online-environments-locating-ba-within-a-platform-for-publichttps://www.slideshare.net/ibuunk/tacit-knowledge-sharing-in-online-environments-i-buunk-77328811http://www.informationr.net/ir/22-1/isic/isics1606.html

  • Research into social media practices and

    social media practices for research

  • Established measures of academic impact

    Bibliometric indicators measure academic impact

    of individuals output

    Quantity and quality of publications

    Quantity and quality of citations to those publications

    Codified in citation databases

  • Alternative impact measures

    Altmetrics assess the impact of individual output

    using various criteria across a range of platforms

    recommended by others

    praised by opinion leaders

    mentioned in social media

    etc.

    downloaded

    acknowledged

    included in syllabi

    quoted in the press

    cited in policy documents

  • 56 indicators of impact

    Center for the Study of Interdisciplinarity (CSID), University of

    North Texas (2011)

    files.figshare.com/1067961/56_impacts_preprint_5_26_13.pdf

  • Judgements of esteem rely on more than

    mere publication record.

    Visibility is becoming increasingly important

    to building a personal profile and the

    re...