KCB101 Semester One 2012

Assessment 2 – Advertisement Storyboard

Rachael Schreyer N7527063Frances Grosvenor N8576041

WTR

W T R

W T R

Girl is getting ready for a party, and she grabs a

bottle of WTR as she walks out the door

Girl is seen approaching the VIP door of a club. She walks through without question, taking a sip of WTR as she

walks in.

W T R

A celebrity DJ is playing at the club and drinking WTR

People are dancing and having fun at the club.

Obvious is the presence of many WTR bottles.

Environmentally Friendly

A recycling bin full of empty WTR bottles is

seen in the club.

WTR

Another night....another day.....another WTR

A couple are seen holding hands at the end of their

night. Shot cuts to half empty WTR bottle – then slogan

appears.

References

Bainbridge, J., Goc, N. And Tynan, L. (eds.).2011.Media and Journalism: New Approaches to Theory and Practice (2nd ed.), Melbourne: Oxford University Press.

Gripsrud,J. 2006. Chapter 1: ‘Semiotics: Signs, Codes and Cultures’,in Analysing Media Texts, M.Gillespie and J. Toynbee (eds.), Berkshire, UK: Open University Press

Thwaites, T.,Davis, L. And Mules, W. 1994. Tools for Cultural Studies: An Introduction, Melbourne: MacMillan

Gobe, M. 2009. Emotional Branding: Fuel for Success in the Twenty-First Century, New York: Allworth Press

Vaid, H. 2003. Branding, New York: Watson-Buptill Publications

Harrington, S. 2012. KCB101 Lecture 3. Accessed May 5, 2012. http://blackboard.qut.edu.au/webapps/portal/frameset.jsp?tab_tab_group_id=_2_1&url=%2Fwebapps%2Fblackboard%2Fexecute%2Flauncher%3Ftype%3DCourse%26id%3D_82398_1%26url%3D