Quit beating the bush for volunteers- Volunteer Alberta CSGVP PPT

The Twelve Legs we Stand on

Quit beating the Quit beating the bush for volunteersbush for volunteers

www.volunteeralberta.ab.ca


Content

1. The 12 legs of the nonprofit/voluntary sector (NPVS)

2. CSGVP1. Volunteers

2. Donors

3. Employees

4. GDP Impact

5. NPVS Revenues

6. About Volunteer Alberta


Diversity of Nonprofit/voluntary sector

1. Culture and Recreations

2. Education and Research

3. Health4. Social Services5. Environment6. Development and

Housing

7. Civic and Advocacy8. Philanthropic

Intermediaries9. International10.Religious

Congregations11.Business and

Professional Unions12.Not Elsewhere

Classified (n.e.c.)International Classification of Nonprofit Organizations table in the

John Hopkins University’s study of Canadian nonprofits


Alberta’s Nonprofit/voluntary organizations

• 19,000 organizations– 12% of Canada’s 161,000

nonprofit/voluntary organizations

• 58% of the 19,000 are completely volunteer run (no paid staff!)

Regional Highlights of the National Survey of Nonprofit and Voluntary Organizations, 2006

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Highlights and Implications of the 2007

Canada Survey of Giving, Volunteering and ParticipatingStatistics Canada Statistique CanadaCanadian Heritage Patrimoine canadienHealth Canada Santé CanadaHuman Resources and Ressources humaines etSkills Development Canada Développement des compétences CanadaPubluc Health Agency Agence de santé publiqueOf Canada du Canada

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The CSGVP

• The 2007 CSGVP is the most recent national study that provides detailed information on how Canadians support each another and their communities

CSGVP History and Evolution• 1987 – Survey of Volunteer Activity• 1997 – NSGVP• 2000 – NSGVP • 2004 – CSGVP, released 2006• 2007 – CSGVP, released June 8, 2009

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A Good News Survey

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Volunteering in Canada2007 2004

Rate of volunteeringTotal population* (thousands) 27,069 26,093Volunteers* (thousands) 12,478 11,809Volunteer rate (percent) 46 45

Hours volunteeredTotal hour volunteered (millions) 2,067 1,983Full-time year-round job equivalents** (jobs) 1,076,673 1,033,019Average hours volunteered per year (hours) 166 168Median hours volunteered per year (hours) 56 61

* Represents a statisitically significant difference between 2004 and 2007.**Assuming 40 hours of work per week for 48 weeks.

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Volunteering in Alberta

– 52% of Albertans aged 15 and over volunteered in 2007 (increase of 4% from 2004)

• 46% of Canadians volunteered (increase of 1%)

– Alberta volunteers each contributed an average of 172 hours

• Canadians as a whole volunteered an average of 166 hours per year

– Albertans collectively volunteered 27 million hours annually

A Portrait of Canadian Volunteerism: Highlights and Implications of the 2007 Canada Survey of Giving, Volunteering and Participating

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Provincial and Territorial Variations

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Types of Organizations Supported• Alberta residents most likely to volunteer for organizations

working in the areas of:– Education and research– Social services– Sports and recreation– Religion

• Somewhat more likely to volunteer for Education and research organizations than residents of other provinces

• Widespread support does not necessarily mean volunteers contribute many volunteer hours

• No major shifts from 2004 to 2007

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Average Hours Volunteered

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The Twelve Legs we Stand onA Portrait of Canadian Volunteerism: Highlights and Implications of the 2007 Canada Survey of Giving, Volunteering and Participating

Who is More Likely to Volunteer in Alberta?

• Groups that volunteer the largest numbers of hours:

• Aged 45 - 54• Female• Married or in a common-law relationship• Not in the labour force• Annual household income of $100,000 or more• Attend religious services on a weekly basis

• Again, although these characteristics are treated separately, many tend to be related

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Who is More Likely to Volunteer? Gender

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Who is More Likely to Volunteer? Education

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Who is More Likely to Volunteer? Marital Status

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Who is More Likely to Volunteer in Alberta? Household income

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Who is More Likely to Volunteer?Religious Attendance

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A Few Contribute the Most in Canada

• 25% of all volunteers provided 78% of all volunteer hours (compared to 11% contributing 77% of hours)

• “Top Volunteers” are: – More likely to be religiously active– More likely to have a university degrees– Less likely to have only pre-school aged children

in their household • 13% of those aged 45-64 are top volunteers

(and the average number of hours volunteered increases with age)

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A Few Contribute the Most (cont’d)

• What does this mean to those who work to develop and strengthen volunteerism?

• Super volunteers • Baby boomers • Beyond boomers

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Youth Involvement

• Youth, aged 15-24, have a higher rate of volunteering than any other age group– Teenagers (15-19 years) are more likely to volunteer

(65%) compared to 47% of 20 to 24 year olds– 20-24 age group volunteered more hours on average

(182 hours vs. 116 hours)

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Barriers to volunteering more in youth

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Youth Involvement (cont’d)

• Mandatory community service common among young Canadians

• Small number (13%) of teen and youth volunteers (15-24 year olds) were required to get involved– 61% of the 13% did so because school required it

• Overall, 7% of Canadians provided mandatory community service– 46% required by organization they volunteered for– 32% required by school– 6% required by employer– 16% required by some other authority

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Youth Involvement (cont’d)

• Those who had prior life experiences were more likely to volunteer. Experiences include:– active in student government (61% volunteered)– one or more parents who did volunteer work in the

community (58%)– active in a religious organizations (56%)– done some kind of volunteer work (55%)

Cont’d…

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Mandatory community service in Alberta

2007 Canada Survey of Giving, Volunteering and Participating

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Who is more likely to volunteer?Presence of Children

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Children in the Household (cont’d)

• What does this mean to those who work to develop and strengthen volunteerism?– Definition of community involvement – Modeled behaviour

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Who is More Likely to Volunteer?Labour Force Status

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Rates of Volunteering Among Immigrants

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Rates of Volunteering among Immigrants

• Less likely than native-born Canadians to volunteer (40% vs. 49%)– But contributed more hours (171 hrs vs. 163)

• More likely to list barriers to not volunteering– Did not know how to become involved (33% vs. 22% of

Canadian-born non-volunteers)– Costs associated with volunteering was a barrier (23%

vs. 15%)– Dissatisfied with a previous volunteer experience (11%

vs. 7%)

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Rates of Volunteering Among Immigrants

• What does this mean to those who work to develop and strengthen volunteerism?– Homogenous versus heterogeneous volunteer pool– Importance of sustaining efforts to involve immigrants

as volunteers

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Barriers to Volunteering in Canada

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Barriers in Volunteering in Alberta• Albertans most likely to report as barriers to volunteering:

– Lack of time (increased by 5% from 2004)– Inability to make a long term commitment to volunteering

(increased by 3% from 2004)

• Less likely to report as barriers:– Dissatisfaction with previous volunteering (increased by 2% from

2004)– Financial costs of volunteering (stable)

• Volunteers more likely to report that they had given enough time already (stable)

• Non-volunteers more likely to report that no one asked them to volunteer (increased by 6% from 2004)

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Motivations in Alberta

• Albertans most likely to be motivated to volunteer by desires to:– Make a contribution to community (94%)– Use their skills and experiences (77%)

• Least likely to be motivated by:– Religious obligations and beliefs (23%)– Desire to improve job opportunities (22%)

• Pattern of motivations extremely similar to that seen in other provinces– Somewhat less likely to be motivated to use skills and experiences

(77% vs. 78%)– More likely to be motivated to explore own strengths (52% vs.59%)

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Benefits of Volunteering

• Learn new skills. Gained:– 68% interpersonal skills (66% nationally)– 46% communication skills (45% nationally) – 39% organizational skills (39% nationally)– 33% increased knowledge (34% nationally)– 38% gained fundraising skills (33% nationally)– 25% gained technical skills nationally

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What Do Volunteers Do• Alberta volunteers most likely to:

– Fundraise (48% vs. nationally 43%)– Organize or supervise events (47% vs. 45%)– Teach, educate or mentor (34% vs. Nationally 30%)– Sit on committees or boards (33% both nationally and provincially)

• Although there was a decrease in these activities from 2004 to 2007 – The greatest increase occurred in Conservation or environmental

protection (4%)• Less likely than residents of other provinces to:

– Counsel or provide advice (26% vs. 28%)• Generally, the most common activities account for largest

amounts of volunteer time

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How to Involve Volunteers

• 48% asked to volunteer by someone

• 45% were approached by an organization to become involved– Group contributed more hours on average (148

hours vs. 108 hours)– Contributed over half of volunteer hours

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How to Involve Volunteers (cont’d)

Those who approached an organization to volunteer learned about the opportunity through:

• Responding to an advertisement (e.g. poster, newspaper) (14%)

• Responding to a public appeal on TV or radio (3%)

• Internet (3%)• Referral from another agency (2%)

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Volunteer Characteristics

• Implications: • Some groups volunteer disproportionately large

amounts of time but this is less pronounced than with donations

• May be less of an issue of identifying ‘high yield’ segments and more of an issue of tuning recruitment, volunteer activities, etc. for particular population segments

• Patterns shown here are for volunteering generally – significant variations depending on the cause

• Useful to compare the characteristics and contributions of your volunteers with the patterns presented here

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Helping Others

• Overall, Alberta helped others at a rate of 86% (vs. 81% in 2004, Canada’s average of 84% in 2007)

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Linked Behaviours

• Giving, volunteering and participating behaviours are linked

• Those who volunteer are more likely to donate, help others directly and participate in organizations

• 80% of volunteers engaged in all three activities– 91% of volunteers made financial donations– 91% helped others directly

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Donating in Alberta

• 85% of Albertans (approximately 2,986,300 people) made financial donations in 2007 (79% in 2004)– 84% of Canadians donated

• Average donation of $596 (19% increase from $500 in 2004)– Canadians donated on average $437

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Alberta’s Top Donors

• 45 years and older• Were married or in a common-law relationship• Held a university degree• Had an annual household income of $100,000 or

more• Had no children present in household• Attended religious services on a weekly basis

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Donation Methods• More likely than residents of other provinces to donate by:

– Sponsoring someone in an event (33% vs. 31% in other provinces)– Door-to-door canvassing (29% vs. 27%)– In response to mail request (28% vs. 25%)– At place of work (24% vs. 21%)

• No significant changes from 2004• Largest percentage of donation value received through

places of worship (46%)• Other lucrative donation sources include mail requests and

paying to attend charity events

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Giving among Immigrants• Slightly less likely to give to charities and nonprofits than

those who were Canadian-born (82% vs. 85%)– But gave more when donated ($505 vs. $423)

• Giving increases with time spent in Canada– Lowest rate in immigrants who came to Canada 1999 or later

(72%); gave an average of $257– Highest in immigrants who arrived before 1971 (89%); gave an

average of $647

• Donate to same organizations as native-born Canadians but:– Donated less to health organizations (46% vs. 59%_– Donated more to religious organizations (45% vs. 34%)


Increase your donationsTotal Annual Donations*

Alberta

Federal Total Tax Credit**

$500 $83 $117 $200

$1,000 $188 $262 $450

$2,000 $398 $552 $950

$5,000 $1,028 $1,422 $2,450

$10,000 $2,078 $2,872 $4,950

$25,000 $5,228 $7,222 $12,450

* Total Annual Donations - When you make a charitable donation to a Canada Revenue Agency registered charity, you receive an official income tax receipt. You will receive a receipt for each individual donation you make.

** The charitable tax credit is non-refundable, which means you must be a taxpayer to benefit from the tax credit. http://culture.alberta.ca/communityspirit/taxcredit.aspx


Employees

• 42% of nonprofit/voluntary organizations have employees– Approximately 176,000 employees – 57% work full time (100,000)– 43% work part time (76,000)– But…



Unbalanced seesaw



Canadian nonprofit/voluntary labour force• 74% of employees in the sector are women; more than in quasi-

government (66.5%) and for-profit organizations (47.5%)

• 39% of employees are over the age of 45 years; the nonprofit labour force is younger than in quasi-government organizations but older than in for-profit organizations

• One-third of employees are in professional occupations; fewer than in quasi-government organizations but more than in for-profit organizations

• Approximately 15% of employees are immigrants; similar to quasi government and lower than for-profit organizations

• Nearly 40% of the sector's paid employees are union members or covered by collective agreements.

http://www.hrvs-rhsbc.ca/labour/statistics.cfm


GDP Impact• In 2007, core

nonprofit/voluntary sector amounted to $35.6 billion (2.5% of the total economy)

• $100.7 billion including hospitals, universities and colleges (7% of Canadian economy)

P. 9, Satellite Account of Non-profit Institutions and Volunteering 2007, December 2009


Growth spurt?• Core nonprofit

grew 7.1% over 11 years

• Canadian economy grew by 5.8%

• Hospitals, universities and colleges grew at 6%

• Core nonprofit activity nearly doubled between 1997 and 2007

P.10, Satellite Account of Non-profit Institutions and Volunteering 2007, December 2009


So what?

In 2006, core nonprofit (excluding contribution of volunteers) GDP was:– 20% more than the ENTIRE accommodation

and food services industry– 2.5 times agriculture industry– 6 times as much value added as motor

vehicle manufacturing industry


The Twelve Legs we Stand on P.11, Satellite Account of Non-profit Institutions and Volunteering 2007, December 2009


Which subsector had the most GDP impact?



Distribution of Revenue



Nonprofit Revenue Diversity



Nonprofit Expenses in 2007


About Volunteer Alberta• Support & networking opportunities• Establishment of volunteer centres• Connecting to volunteer-engaging organizations• Professional Development• Awareness of issues facing volunteers• Access to information and resources• Removing barriers to volunteerism


Online Resources – Five for Free

Projects funded by Alberta Law Foundation, the Muttart Foundation, The Co-operators, Alberta Voluntary Sector Insurance Council, Insurance Bureau of Canada, and Government of Alberta


Support the sector by purchasing a Volunteer Alberta Membership Online!

Count yourself in!

52% of Albertans volunteer…Are you one of them?

Volunteer any time between April 18-24 and submit your total number of hours on the Volunteer Alberta website: www.volunteeralberta.ab.ca

What's in it for you and your volunteers?

International Classification of Nonprofit Organizations table in the John Hopkins University’s study of Canadian nonprofits

Volunteer Alberta can provide

access to resources & experienceToll Free (877) 915-6336

Phone (780) 482-3300 [email protected]

The Twelve Legs we Stand onwww.volunteeralberta.ab.ca