Question 3)
What kind of media institution might distribute your media product
and why?
Time Inc.
The International Publishing Corporation Ltd was formed in 1963
following the merger of the UK's three leading magazine publishers
- George Newnes, Odhams Press and Fleetway Publications.Time Inc.
UK is Britains leading publisher of print and digital magazine
content.
With more than 60 iconic brands - including Decanter, Country
Life, Horse & Hound, NME, What's On TV and Wallpaper - Time
Inc. UK creates content for multiple platforms, across print,
online, mobile, tablets and experiences.Time Inc. is one of the
world's leading media companies, with a monthly global print
audience of over 120 million and worldwide digital properties that
attract more than 120 million visitors each month, and over 26
million adults in the UK reading it, and having over 50
websites.
I think Time Inc, would be the suitable media institution for my
magazine as it has a wide range of social platforms, a wide
audience due to its recognisable name and also popular indie rock
magazines such as NME are in cooperation with Time inc, which would
make distribution of my magazines quicker and more successful as
the target audience already expect related indie rock content.
Where might your magazine be distributed?
I would like my magazine to be distributed in all types of
magazine selling and music stores, for example, HMV, bookshops like
WHSmiths and regular supermarkets such as asda, tesco and
sainsburys. This is because logically, the higher the availability
and access towards purchasing a magazine, like in your local corner
shop or on amazon, the higher number of magazines purchased. And so
by having my magazine The Hum available in most known retailer
shops and stores, it would be available to access to more people
and thus more consumers.
How much will it cost? How frequently will the magazine be
circulating?
My magazine will cost 4.99, as specified on my front cover. This
is because not only will the content of the magazine be accurate it
will also be exclusive and up to date. This would suggest that the
price of the magazine is suitable both customers and
publishers.
The magazine will be circulating monthly, this is because music
is a fast paced media which is constantly changing and so new
people are always making it into the spotlight, this magazine
introduces new artists, as well as supporting existing artists by
featuring their albums in reviews and articles.You can also sign up
for my magazines subscription which delivers the magazine to your
door precisely on distribution date for 6 a month.
Does your magazine feature online?
My magazine, like most magazine in the 21st century also feature
online on the magazines website of www.thehum.com .The website
shows exclusive content separate to the content in the magazine.It
shows videos of artistic and link you to their websites.Buying
merchandise from the website is also available.
Online copies of the magazine are also available by subscribing
to the website, buying the magazine on your phone, or buying and
downloading the magazine onto kindles and tablets.
This is beneficial to my audience of teenagers and young adults
as it means that it is easily available on most devices, which this
generation uses a lot of, and convenient to carry
