Preparing Qualitative & Quantitative Data

By Nicole DelVicario

What is Qualitative Research?

“Empirical research in which the researcher explores relationships using textual, rather than quantitative data” - RMC Research Terms

My take: Qualitative research depends more on textual, accurate information rather than statistical (number) information.

What is Quantitative Research?

“Research based on collected objective data that can be subjected to statistical analysis” - RMC Research Terms

My take: Quantitative depends on numbered, and statistical information rather than textual information.

1. What is the main responsibility of a media researcher?

Media researchers are supposed to gather, analyze, and present the research that they’ve found via social media research. They present their information to almost anyone - businesses, schools, governments, etc.

The media research business is booming with the current social media explosion, technological advancements, and connectivity.

2. What methods does a good media researcher use to obtain reliable data for

a project?Media researchers should:

Use social media sites that are familiar to you.

Avoid questionnaire-based platforms.

Do not track all responses on discussion boards.

All people to answer study at their convenience.

Interact with participants while the study is going on.

Let participants show what they know - pictures, examples, etc.

3. Why is it important for feedback to be both qualitative and quantitative?

It is important for feedback to be both qualitative and quantitative because it adds “depth” to your research presentation. Having both types of feedback covers a wide range of data needed. It makes communication of this data more effective, more reliable, and easier for your audience to understand. It might be more time-consuming and expensive, but having all bases covered when presenting research information is better than not having enough.

4. Why would it be beneficial to use both types of research for data collection?

It’s important for media researches to include both qualitative and quantitative research in their data collection because relying on either all surveyed information or all textual information does not create an effective research project. Quantitative feedback provides accurate, statistical data. Qualitative feedback provides observed or interviewed data. A mix of the both gives the feedback a reliable, yet “personal” feel. It’s important to realize that both qualitative and quantitative have their benefits and are needed for the best research results.

Sources

http://quizlet.com/40156341/rmc-research-terms-flash-cards/original

http://www.greenbookblog.org/2013/05/30/how-to-get-the-most-out-of-your-online-qualitative-research/

https://www.youtube.com/watch?v=MlU22hTyIs4

http://www.social-marketing.com/research.html

http://www.esourceresearch.org/Default.aspx?TabId=681