Qualitative and Quantitative Research

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  1. 1. Qualitative ResearchTo gain an understanding of underlying reasons andmotivationsTo provide insights into the setting of a problem, generatingideas and/or hypotheses for later quantitative researchTo uncover prevalent trends in thought and opinionLiam Main
  2. 2. Quantitative ResearchTo quantify data and generalize results from a sample to the population ofinterestTo measure the incidence of various views and opinions in a chosen sampleSometimes followed by qualitative research which is used to explore somefindings furtherLiam Main
  3. 3. Difference between a qualitative andquantitative researchA qualitative questionnaire will have open ended questions where thequestions are asked and they can write what ever they want.A quantitative questionnaire uses structured questions where you have tochose an answer for the list or chose on a scale from for example stronglyagree to strongly disagreeLiam Main
  4. 4. Which one Ive usedIve used a quantitative questionnaire as my questions are structured and thepeople answering the question have to choose from a list. For example, forthe name they need to choose one out of Granite Fist, Runaway and Disorder.Liam Main