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PTSD CAMPAIGN PROPOSAL DAVID HICKSON HARVEY WHATLEY DANIEL HUYNH JOHN- MICHAEL “NOT ALL WOUNDS ARE VISIBLE…”

Ptsd campaign proposal

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Page 1: Ptsd campaign proposal

PTSD CAMPAIGN PROPOSALDAVID HICKSON HARVEY WHATLEY DANIEL HUYNH JOHN-MICHAEL

“NOT ALL WOUNDS ARE VISIBLE…”

Page 2: Ptsd campaign proposal

The slogan aims at the fact that even though you may not see ones problems physically, they still exist mentally.

To shine light on the growing frequency of PTSD. Since this disorder came to light, starting from the Vietnam War, more and more soldiers have become inflicted with this harmful disorder.

PURPOSE

Slogan explanation

Page 3: Ptsd campaign proposal

Audience• We are targeting soldiers, war veterans, and anyone who

actually has a relationship with a person who may become or already has the disorder.

• We are mostly focused on the soldiers and their families since they protect our country and most of them are affected by this disorder. We want to really focus on them because, as said earlier, the person or people close to the inflicted person would have to deal and conform to the everyday affliction of the disorder.

Page 4: Ptsd campaign proposal

GOALS OF CAMPAIGN• Our main goal is to get information on this terrible disorder to

everyone who needs ,or wants information on this disorder. Also, we want to tell the veterans or even those new to the military about what they may have/ get from combat.

• We want to organize an event for every one, but mainly the veterans and soldiers, to come out and enjoy themselves while learning about this disorder. Put the affected around people in similar situations, so they came feel comfortable around others who actually understand their situation. Plus, we want to try to raise money for the veterans who unable to afford their medications such as Antipsychotics, antidepressants, and Prazosin.

• At the start, we will reach out to all Georgia veterans then later spread our campaign around the United States of America.

Page 5: Ptsd campaign proposal

Existing problem• Many war veterans coming back from war and others with

PTSD are experiencing this disorder. Some may experience terrible flashbacks, may avoid people, places, thoughts, or situations that may remind him or her of the trauma, and/or have increased excessive emotions; problems relating to others, including feeling or showing affection; difficulty falling or staying asleep; irritability; outbursts of anger; difficulty concentrating; and being "jumpy" or easily startled. The person may also suffer physical symptoms, such as increased blood pressure and heart rate, rapid breathing, muscle tension, nausea, and diarrhea.

• They mostly never want to talk about due to embarrassment of the trauma or excessive pride. This campaign will put them in an open environment where they can freely or discreetly talk about their problems.

Page 6: Ptsd campaign proposal

• We would like to partner with the U.S military and other groups to get the word out about our campaign. Also, we will use Social Networking (Facebook, Twitter, Reddit, YouTube, and Instagram) to spread the word  among the younger generation who might not know that they have PTSD.

• Time is of the essence with this campaign. As time goes, more and more are diagnosed with this disorder. These sites and organizations will allow for quick spreading of our message and gather people to our cause.

Campaign Method

Page 7: Ptsd campaign proposal

FUNDINGCentennial Olympic Park Rent: 20k

Artist/Designers: $1500

Website Design: Free(Wix.com)

T-Shirts: 100 small,100 medium, 100 large, 100 XL, and 25 2XL. $7.79 each.  Grand price: 3,310.75

Psychiatrists: Five in the CVS store. Pay each $200 a day every Saturday for 2 months. $2000

Dj/Bands (Linkin Park, Korn, Black Sabbath, Local bands, or Drake.): 50k

Food: Free

Sign up for medication help: 100k

Page 8: Ptsd campaign proposal

What was the most difficult part of the project?

The most difficult part of the project was trying to make sure our budget was accurate and creating an event to bring the people affected and raise awareness to the health problem which is PTSD.

What lessons did you learn from the project?

PTSD is a big problem for war veterans and the people affected can be helped with the use of medicine. We also learned that, like our slogan, not all wounds are visible and some people struggle with serious diseases that aren’t always visible.

How did you resolve any issues or conflict?

Everyone knew their role and what they needed to contribute in the project. Therefore there were no issues or conflicts.

REFLECTION