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Private Labels If you don’t know what I’m talking about, then you know nothin, Jon Snow.

Private labels

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Private LabelsIf you don’t know what I’m talking about,

then you know nothin, Jon Snow.

A presentation by Shalvi Rathi MNNIT ALLAHABAD under

Prof. Sameer Mathur,IIM Lucknow

Marketing internship,2015

Private LabelsA private label brand (also called a reseller, store, house, or distributor brand) is a

brand that retailers and wholesalers develop.

Benetton, The Body Shop, and Marks & Spencer carry mostlyown-brand merchandise.

Role of Private LabelsWhy do intermediaries sponsor their own brands?

• Research and development, advertising,

• Sales promotion, • Physical distribution, are

also much lower, so private labels can generate a higher profit margin.

Difference between Private Labels and Generics

Generics are unbranded,plainly packaged, less expensive versions of common

products such as spaghetti, paper towels, andcanned peaches.

Generic Drugs Generic drugs have become big business. By making knockoffs faster and in larger quantities,

Israel’s Teva has become the world’s biggest generic drugmaker, with revenue of $14 billion.

Although retailers get credit for the success of private

labels, the growing power of

store brandshas also benefited

from the weakening of

national brands.

Thank you