Presentation of Idea’sTasks 14, 15, 16 and 17

Campaign proposal. Product.

My Charity is Water Aid; It is a charity that provides water to children and those in need in countries like Africa, Zimbabwe and Zanzibar.

Target Audience.My target audience would be college students and/or people looking to shop in charity shops.

Campaign Message. The campaign message would be something like “we are making it clear to students and others interested that they could purchase some high end/ trendy clothes in a charity shop for a fraction of the price and help someone in need in the process as it is charitable.” “We want the kids too know, cheap is the way too go!”

Launch DateMy launch date would be on world water day (March 22nd) I have chosen these dates as it helps to spread awareness for the need for water and it also links to the charity in which I have chosen and also it will make for an interesting photo shoot.

Task 14

Legal and Ethical issues. The issues in which I have to take into account is, I’m going to have to make sure the advertisement is morally correct, and ensure it doesn’t offend anyone. I’m going to have to make sure there is no obscenity involved within my work. I’ll have to make sure not to offend anyone in my advertisement and keep it non-discriminative, and none controversial. The advert should not offend anyone. I also have to take into account that this advertisement should be completely family friendly, as it is going to be shown to audiences of all ages. I intend for the advertisement to look like a advertisement that would appear on a children's TV show this gives me focus and drive to provide an advertisement that is COMPLETELY family friendly and appropriate for all.

Codes of Practise.The codes of practise in which I must follow are located on the CAP website. The code is named UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing, Or the CAP code.These are the codes and regulations all Advertisers, Agencies and media must take into account and subsequent to

this I’m am taking them into account.

Schedule of Advertisements.My first advertisement will appear on March 22nd and will last a week. My second advertisement March 27th and will last a week.And my 3rd advertisement will be on April 4th and will last a week. Location of Advertisements.My advertisement will appear in many places such as…- Local Billboards- Local Newspapers - Local Magazines - Local Posters- The internet - TV (Local Advertisement)

Codes of Practise.The codes of practise in which I must follow are located on the CAP website. The code is named UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing, Or the CAP code.These are the codes and regulations all Advertisers, Agencies and media must take into account and subsequent to this I’m am taking them into account. Some codes I would have to take into account are…

Promoters should take legal advice before embarking on promotions with prizes, including competitions, prize draws, instant-win offers and premium promotions, to ensure that the mechanisms involved do not make them unlawful lotteries

This section applies to marketing communications for weight control and slimming foodstuffs, aids (including exercise products that make weight-loss or slimming claims), clinics and other establishments, diets, medicines, treatments and the like.

The Rolling Papers and Filters rules govern the content of marketing communications, including point-of-sale material, for:

a. rolling papers and filtersb. any product if the marketing communication concerned features rolling papers, filters or a pack design of a recognisable brand available in the UKc. a product displaying the colours, livery, logo or name of a rolling paper or a brand of filter in a way that promotes smoking and not that branded product.

Task 15Plans for Advertisement's

Item Price Website Other

Transport £25.00 Abba.com I chose these because they’re

local and cheap

Camera (DSLR) £279.95 Nikon.com I chose these as the camera is

good quality and cheap

Photographer £600 MattStuart.com He is a local and good

photographer

Catering £225 Subway.com These are local and the food

tastes nice

Computer £258.94 DellPC.com Chose this as it is a good

computer capable of the work

needed to be done

Photoshop £15.88 AdobePS.com (---)

Lighting £144.99 eBay.com Cheap and reliable

Lighting stand £30.99 eBay.com Cheap and reliable

Model

Total:

£450

= £2030.75

TeenModels.com Chose this modelling agency as it

is local and reliable