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Materi presentasi jurnalisme daring ini biasa saya gunakan saat memberikan pengajaran dan panduan cara membuat tulisan yang SEO (Search Engine Optimization Friendly) di berbagai kampus, antara lain STIE Prasetiya Mulya, Universitas Trisakti dan Universitas Kristen Petra Surabaya. Semoga presentasi ini berguna bagi siapa pun yang mempelajari dan mempraktikkannya. Terima kasih, Andika Priyandana
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Why Every Scholar Should Learn Online
Journalism Skills (www.pbs.org)
Scholars need to know how to be intelligent consumers of digital media
Scholars need to know how to be skillful creators of digital media
Scholars need to know how to search intelligently
Scholars need to know how to read and write for the web, more than know how to use social media checking their friends
Businesses want to work with scholars who have these skills
Benefits
• SEO marketing knowledge
• Content marketing knowledge
• Working experience
• Searchable name due to professional works
Digital is a content-driven industry
Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting. (Content Is King – Bill Gates (1/3/1996) )
Crowd Creates Headache
Tips to Suit Your Content
Clear expectation
Specific target audience
Audience data should be as accurate as
possible
Google has the highest traffic in Indonesia
Use Keyword Tool to Estimate The Numbers
Emphasized Points When You Write an Article
The Inverted Pyramid style
Be netizen-friendly:
- F-Model Article,
- use bullet points with information-carrying words,
- shorter is better,
- one topic per article,
- easy to read,
- one can underline important information.
If you use Wordpress, remember to fill “Focus Keyword” and
“SEO Title”
Example of SEO-Based-Article
1st Step Type “Neuromarketing to Women” on Google and click
“Google Search” to search.
Example of SEO-Based-Article
2nd Step Once Google gives result, check at the top of page 1
and find article titled “Neuromarketing – from Casanova’s
perspective” in www.markethings.net. Click and open the link.
Example of SEO-Based-Article
3rd Step Take a look at the article. Learn deeply about F-Model,
bullet points with information-carrying words, short sentences,
focus topic and passages.
End of Section 1
Once you get the idea of online writing or online journalism, we
will practice this skill to sharpen our knowledge.
Before that, check for:
- PDF titled “Panduan Penulisan Konten Marketingcoid”,
- Wordpress as a tool of practice,
Any questions?
