Upload
yanet-perez-fabian
View
152
Download
0
Embed Size (px)
Citation preview
“it’s a special toy ”
There are over 2,100,000 billion children in the world.112,336,538 million of which are in Mexico or so. [ONU,INEGI]
¿what’s happening with the communication?
Hear
Experience
Pronounce
OUR PRODUCT1. The doll approach : Birth certificate
2. Download the app: Download via QR code. Smartphones and tablets .
3. Customize : Enter user's personal data . Select the lesson.
4. Learning user. Nono feeds . The lesson is evaluated.
5. Results Rating father and therapist.
6. Extra modules New subjects.
Stories.
OUR COMPETENCE
1 2 3 4 5 6 7 8 9 10 110
1
2
3
4
5
6
Value curve FACTOR YAHDA TERAPEUTAS
INTAR21
KASPAR
JUGUETES
price NO NO NO NO NO
Viability YES YES YES YES YES
strength YES NO NO NO NO
funny YES NO YES NO YES
Empathetic YES YES YES NO YES
Acquisition NO NO NO NO YES
Multi disciplinary YES NO NO NO NO
Easy to use YES YES NO NO YES
Self learning YES NO NO NO NO
Lenguajein 6 monts YES YES NO NO NO
Metadata YES NO NO NO NO
Short Term: product purchase $3,000Long Term: Metadata: to enhance teaching method.
Campaign for every puchase of 50,000 100 nonos be donated to a special education institución in the country which the sale was made the promotion will be released
through advertising space, sponsors and marketing advisory servi
Business Model
Distribution
channels
ECOMMERCE
therapists
retail chains
Start of peoduction:E the approximate Price
is $3,000
Vers
ion
1Defining variablesto be measured Nono first design Leds programming and motors
Vers
ion
2
Anthropomorphic characterdesign Nono version LEDs and motors in Nono App version Bluetooth Check the operating principle Pressure sensor
Vers
ion
3
Professional design Nono LEDs , motors, voice module andpressure sensor . Bluetooth App version b Battery Design of printed circuit boards Psychological definition of Nono Design validation with user Intelligence algorithm / dictionary stories Ve
rsio
n 4
Final design of NonoFull CharacterCreation LEDs, motors and voice processing . App commercial version Learning system with feedback Smooth physical design and nontoxic Physical printed circuit boards Proven learning method
Evolution Nono
Date: March 25 Date: May 27 In 6 Months In 9 Months
Marketing strategy
We InnovateConnectCreate
THE TEAM
CEOAmalia Santiago CTO & CIO
Heriberto González
CFOYanet Pérez
COODamna Reyes