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Playing Identities, Performing Heritage
Audience engagement: the mobilizers’ social strategy
Mobilisers’ specific tasks and goals:
• to foster audience engagement;• to stimulate the process of artistic creation;• to set up a (kind of) social media strategy;• to animate the project web platform
by producing, inspiring, stimulating and editing the contributions on the digital platform;
• to moderate the interactions between the members of the digital community that will raise during the project development;
• to develop the local audience, both digital and on-the-ground;
• ·to connect the artistic crew and the researchers with the local community;
• to guide the junior directors and the researchers during the artistic fieldwork, pointing out the arguments raised from the digital community; helping the junior director and the researchers to meet people and situation relevant for the project development.
Our social strategy moves from the assumption that it is necessary to push for, and boost, the intermedial contribution by the crowd on each topic launched in the Playing Identities – Performing Heritage section of the PanSpeech platform .
In order to achieve this goal, each topic has to be associated with an #. Moreover, the posts published on social networks should be sided with the # of the topic they refer or relate to.Ex:#PerformingHeritage#Migration#Disconnection#IdentityorDeath#ThisHomeIsNotForSale
Mobilizers will increase the number of online contributions as well as of participants to the discussions generated by the launched topic, in each project community. Therefore, each mobilizer is going to be assigned to a given local community and will be asked to consider the local/national language used by that community. The aim is to stress the value and richness of the linguistic diversity across Europe (having English as the project lingua franca).
Each mobilizer will also prepare a preliminary mapping of all the subjects (persons and institutions and/or other collective actors) that can be involved in the interaction on the platform, as well as of their existing social profiles.
In order to boost the number and quality of contributions on panspeech.eu, and to assure visibility and circulation to the published topics, mobilizers will also be proactive on the following social networks: Facebook, Twitter.
With specific regard to Facebook, each mobilizer has to create and manage a dedicated group (https://www.facebook.com/help/162866443847527/), using the language utilised by the targeted local community. It is useful to insert the # of the topics when publishing the posts on each group page on Facebook.
The interaction between When opening a local Facebook group, please remember to make visible the project logo as well as the Creative Europe Programme logo, which will be made available. We have also created a Facebook page of the project, which is going to be regularly updated: https://www.facebook.com/pages/Playing-Identities-Performing-Heritage/1542321042688330?ref=hlMobilizers are asked to interact with that page, too.
On Twitter, all mobilizers will use the same profile (Playingidentities) and, by using the # of their topics, they can create tweets in the local language of their targeted community.
The management of the tweets flows is to be done by using https://tweetdeck.twitter.com/Each mobilizer has to create a column on TweetDeck containing the personal and institutional profiles of those who participate to the topics discussions, or that might be involved through contributions.
