A PITCH PRESENTATION ON LIT MAGAZINE

DONE: ASHLY PINJOS.

UNIT 4.4

• Scenario.

• Company Profile.

• Company Logo.

• Initial Ideas.

• Target Audience.

• Content Research (Primary And Secondary Research).

• Commercial Viability.

• Paperwork.

• Conclusion.

CONTENTS

SCENARIO

MAMA productions has been contracted by

design and produce a magazine

The school has requested for us to show all

production and post production.

COMPANY NAME

M.A.M.A production - We came up with the word M.A.M.A

from our names; Mahia, Abbey, Mugisha and Ashly. Mama is a Swahili word meaning Mother

in English. Showing that we are bringing a new life.

NAME

SLOGAN

The heart beat of the story - We choose this slogan as we

all know that if theres a heart beat that person is a

live meaning our information is live, true and present. Its

also shows that our company is a live always.

To create and provide products that will not only give the

nation the facts but will also enlighten them; showing our tradition of excellence as the

ultimate media house.

STATEMENT

To create value and make a difference.

VISION STATEMENT

Started in 1982. Nakuru, Kenya Based in the I&M building

Founder CEO was Alida Mugisha Started by a group of four friends who came up with ideas

of producing the best media products.

HISTORICAL BACKGROUND

COLOURS

White - white was chosen because we

believe that it shows the purity of our company always ensuring

to bring the truth into the light.

Black - is a colour that is associated with

power, elegance and formality all the things we want to be seen as.

Red - To show that we can also be fierce to

fight for what we want not to roll over and accept everything.

Blue - this can be used to show that our company is clam and relaxed never

over exaggerating stories but also deep when it

comes to covering stories.

Green - this colour symbolises our

awareness to the nature and Nakuru as

this is where our company is located and Nakuru is well known as a very environmentally friend location.

ROLES

Alida

Freelancer

Researcher

Mahia Abbey Ashly

Cartoonist

DesignerCorespondent

Technician

Photographer

Editor

Executive

Marketer

Reporter

Accountant

NAMES ALLOCATION PAGE

ALIDA Word from editorSchool play

Entertainment

2 4 7

8/9

MAHIACover pageActivities

Sports centre spread

1 16 17

18/19

ABBEYMusic centre spread

Carol concert Lipala

5/6 10 15 20

ASHLYContent

Story page Year 13 page

3 11

12/13 14

PAGE ALLOCATION

LOGO

she's getting angry

We chose this logo because the big M in the picture stands out with our company name, and we feel like most people

will understand it without even seeing the name.

Alida chose this as a logo because of the global world on the picture to show that the product will be globally and please everyone around the world. We didn't chose it because this kind of logo is used by many companies and we wanted something that is unique.

I chose this logo because our company is targeting people from all around the world. However we didn't choose this logo as it not unique and its not something that will attract our customers.

Mahia chose this logo for our company because he felt that the shield symbolises how the company shall protect the audience by telling them the truth. We didn't agree as a company to use this logo because of the colour on the logo and and the overall design.

INITIAL IDEAS

THE IDEAS I

HAD A-Level Television show

Senior Library poster

Music Website

Sport School Magazine

This is our main idea. Lit Magazine.

REFERENCE TO PROFESSIONAL

WORK

PROFESSIONAL

WORK Content page

Editorial page

Centre Spread.

Cover Page

This was the magazine I got from

the internet as reference. As we all

know Vogue is a well know magazine and that why i decide to use it as reference.

COVER PAGE.

This was the cover page

of the magazine we made.

TARGET AUDIENCE

• Social class - we are targeting from every social class from A- C1 this is because the magazine will not be expensive. We will make sure that its affordable to everyone.

• Gender - The magazine is for both male and female. This is because the school is a mixed school .

• Age - This magazine has no age group, both the primary and the secondary can read it.

Primary - 6 - 18

Secondary - 19 - 50

• Language - The language used will be informal as its for youths, and the language used this days by most youths is slug. It will also be in English as its an International School.

CONTENT OF

Magazine Questionnaire.

My name is Ashly Pinjos. My Media project is to introduce a magazine for the school. Your responses will help me design the kind of magazine that you want.

DEMOGRAPHICS

1. Gender) Male Female

2. Age) 10-15 16-18 19-30 30+

3. Occupation) Students Teachers Staff

QUESTIONS

4. Do you read magazine?

YES

NO

5.Have you ever read a school magazine?

YES

NO

If yes what did you like most about the school magazine you’ve read and what did you not like most about the magazine?

What you liked most -

What you didn't like most -

6. How often do you read school magazines? 1 as not much, 10 as much. Circle the number.

7. How much do you spend on the magazines? 50-100 100-200 200-300 300-400 400-500

8. Where do you buy your magazines from?

9. What do you mostly look at when buying a magazines? The colour

Glossy paper

Interesting articles

Interesting Graphics and Layout

10. Did you like the colours and pictures of the magazines you’ve read before?

YES

NO

1 2 3 4 5 6 7 8 9 10

Give a reason to why you chose that answer

ANALYSIS

Male Female

In my research all 50% male and 50% females filled in the

questioner giving me accurate

measurements.

Majority of the people who filled in the questionnaires

were 18-30.

80% of the people said they read

magazines.

Below average were the majority and said

they don't read school magazines.

Majority of them pay

50-100 when buying

magazines.

The colours Glossy paper Interesting articles Interesting Graphics and Layout.

80% care about the articles and the graphics, while the other 20% care about the colours

however none seemed to care about the paper we use with its

Glossy or not.

COMMECIAL VIABILITY

Photoshop Cs6 In Design Cs2

Microsoft word Logo creator

Adobe creative suite 6

SOFTWARE.

Printer Colour Hard drives Cables Batteries

EQUIPMENTS.

Heat set web pressers Desktop & laptop Camera equipment (Nikon 3200 and Canon 1000D, tripod stand, lighting kit, memory card and batteries.) Location map 

1 High speed tipper 2 High speed folder 2 Flat bed cutter 2 perfect binder 5 saddle stitchers

CEO -5,000, 000 kshResearcher- 450, 000 kshCorespondent - 200, 000 ksh Freelancer - 70, 000 ksh

Graphic Designer 2,500, 000 ksh ICT technician 100, 000 ksh Cartoonist - 450, 000 ksh

SALARIES.

Marketer - 2, 200, 000 kshAccountants - 500, 000 ksh Reporter - 450, 000 ksh

Sale executive - 2, 000, 000 ksh Photographer - 200, 000 ksh Managing editor -2, 500, 000 ksh

Total - 16,620,000 ksh

Coloured advert - 100,000 ksh Half a page coloured - 50,000 ksh

Quarter coloured page - 25,000 ksh Black a white full page - 25,000 ksh

Half page black and white - 10,000 ksh Quarter page black and white - 5,000 ksh

ADVERTISING.

PAPERWORK

MEETING RECORDS SHEET DATE: 16/DEC/2016.

TIME: 9:30 AM. PLACE: MEDIA ROOM.

NAMES PRESENT ABSENT

ALIDA

ABBEY

MAHIA

ASHLY

MEETING RECORDS SHEET DATE: 9/JAN/2017.

TIME: 2:00 PM. PLACE: MEDIA ROOM.

NAMES PRESENT ABSENT

ALIDA

ABBEY

MAHIA

ASHLY

PROPOSAL.

PRODUCTION DIARY.

CONCLUSION

What went wrong??

• Analysing from the questionnaires. • Not everyone was present for all the

minutes. • Choosing names or slogan was a

problem.

😩

What went right ??

• Everyone contributed to the work. • People completed their tasks on time. • Roles were given according to what

you like most.

😎

What to improve??

• Be there for every minute. • Including a larger audience.

😏

DONE BY: ASHLY PINJOS.