Photography Applications Task 1

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    14-May-2015

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<ul><li>1.Photography Applications Craig Cassidy1</li></ul><p>2. Advertising/Promotional Advertising or promotional photography is probably one of the most present forms of photography you will see day in day out. Photography for the purposes of advertisement typically will consist of photos of the product which is being advertised and then other props will be used such as people or the product will be placed on some form of scenery to help and sell it. Its essentially all bout creating a good image of the product so that people will be attracted by it. Promotional photographs is quite similar to advertising photography although is kind of a way to raise a products popularity and get the product out there so people know of its existence. In 1843 the first photograph with the intention to advertise was taken in the Philippines. Some renown advertisement photographers are Quentin Shih, Herv lefebvre (one of his advertisement photographs is featured on the bottom right) and Bert Hardy who was originally a photographer for the Army during World War II and then he went onto become a very successful advertisement photographer. These photographs can appear basically anywhere now Most commonly the images which are photographed for advertising purposes are quite heavily edited to make sure that the image will look the best it possibly can do because you wouldnt want a photograph which is intended to sell something to look bad, they will do this by possibly using artificial lighting to highlight specific parts of the photograph or to just give it that high end look. Also there is no specific lenses which should be used for advertising purposes because it all depends on the type of shoot which you want to do. 3. Difference between Advertising and Promotional Photography Just to recap on the above slide. Advertising photography is photography which is taken usually with the intention to sell a product etc.. Example a photograph of a house in a estate agents which then shows the price of the house beneath would be advertising the house for sale therefore it would advertising photography. Promotional photography is really just a way of creating awareness for something such as an event or a business. An example of promotional photography could be a photograph of a nice house and then a name of a retail estate included somewhere in the image. The difference between promotional advertising, is that advertising photograph is taken with the intention to sell a product in the majority of cases and promotional photography is not taken with the intention of selling a product but with the intention of creating awareness for something, it could be a product still. You could also say that promotional photography might serve the same purpose as advertising photography as when you promote a business it might lead to a sale of a product. Beneath you can see a advertising photograph (on the left) and a promotional photograph (on the right) both for McDonalds.3 4. The photograph is definitely controlled , the car might have been stationary when the photo was taken. Then post-production work done on it.Rain droplets potentially edited into the photo emphasise on speed , also suggest that the car will handle well in the rain.A high quality camera has been used to capture the vast range of colours in the image.Colours seem emphasised, to add colour to a generally dark photo.From what I can see there has been artificial light used to make the car the main thing you see in the photo, also one half of the car appears to be light and the other half dark is this referring to the light and dark side of the car?The car seems to carve its way through the rain The photo is generally quite dark, that will cause the association of the BMW being a dark horse . 5. Fashion Fashion photographs are photographs which are taken of clothes typically to try and promote and sell a certain fashion brands clothing. Fashion photography will commonly include a model whether it be male or female with certain items of clothing on, the model could just be on a plain background or in a scene which will try and help attract the audience. Fashion photography originates from early as the 1800s in the form of a book created by Adolphe Braun which contained 288 photographs of Virginia Oldoini the Countess di Castiglione (one photograph of her is in the bottom left corner) the photographs depicted her in her official court garb, technically making her the first fashion model. There are numerous other famous fashion photographers such as Annie Leibovitz, Leibovitz was famous for he photos which were set in a fairy tale theme. Irving Penn and Albert Watson are also other famous fashion photographers. Fashion photographs are most commonly taken with the purpose to be put into an advert, you will most commonly see them in magazine such as Vogue, Cosmopolitan, Elle &amp; Glamour magazines which are all fashion magazines, you will also see fashion photographs on Billboards and other forms of adverts as well. Most commonly Fashion shoots will take place in a studio which has been constructed for the purpose of the shoot, this is so they can get the lighting for the shoot just right, but sometimes the shoots can take place on a real location. The images which are photographed are usually quite heavily edited, not so much to do with the clothes but to make the models look better they will do this because , if the person who is wearing the clothes appears to be a beautiful person will associate that piece of clothing with beauty and ar5e likely to think that they will look beautiful wearing it. 6. The photo will also have been controlled as the model will have been told to pose in the certain ways she has, one way you could argue that it could be observational is that it might be a ballet dancer and a photographer might have taken images of her dancing and then compiled them together. The photo has been heavily edited, as you can see from the multiple shots of the same women in the image, this will have been done by the women posing separately and then the all the images will have be compiled into one image. Another way in which it has been edited is the models face will have been airbrushed which is just a standard procedure for a fashion shoot.The lens which might have been used on this image would have been 25-30mil lens on the camera. Again because it has been shot in a studio and the lens will have been to compensate for the studio size.This photo has been shot in a studio and artificial lighting has been used as you can see by the strong shadows which are coming of the model, also there is a slight glow on the background. 6 7. Photojournalism Photojournalism, is photos which will usually contribute to a news media whether it be on the television or in a newspaper article. Seeing the news can be based on pretty much everything it means that you can be a photojournalist in a vast range of areas such as you can be a war/conflict photographer, natural disaster and music events. The first know photojournalist was a man called Carol Szathmari he photographed the Crimean War (one of his photos is featured on the bottom left hand side). Some other famous photojournalists are Phillip Jones Griffiths he was best known for his photojournalism work in the Vietnam War .David Burnett &amp; Robert Frank are also other very well know photojournalist. As I said above there are intended mainly for the purpose of reporting something, my own personal definition for why we have photojournalism is, because sometimes words cant do an article justice and pictures can portray emotions better. The issue of editing the photos taken by a photojournalist has been a big issue, because some people feel that there should be no editing done because they are trying to document a matter and make the photo will most commonly be of a real life event and sometimes editing photos can give it an unrealistic feel. Others feel that a small amount of editing is acceptable. All the photos are observational rather than staged and the photographer will just take photos as an event occurs 8. The majority of documentary photos of this kind (reporting on war &amp; conflict) seem to be in black and white, this always gives the place a less advanced feeling and promotes sympathy.Wide lens camera has been used to capture the village and the mountains and the sky in the background.Natural lighting, has been used. In this photo it might be stress the darkness of the photo with the only light source is what appears to be the sun behind the clouds, this could be a message about the part of the world they are inWhat appears to be a gun shot through the glass has been faded slightly but is still easily noticed, the fade could suggest that these people aren't covered in the news and forgotten about.Documentary photos like this will be shot on location all the time and aren't likely to be staged.Doesnt seem to be that heavily edited, documentary photographs do this to keep the real feeling there.8 9. Portraiture Portraiture photography is probably one of the most common forms of photography. Its often commonly referred to as portrait photos and its basically the art of capturing facial features and facial expressions as well. So basically any photograph that you capture with people in were their faces are showing is a portraiture photograph. The earliest portraiture photograph which was taken was a photo taken of a man called Robert Cornelius in 1839, he even took the photo himself by setting up his camera and after he removed the lens cap he sprinted into the frame. Since that photo was taken the art of portraiture photographs has changed a lot as they are usually taken to kind of tell a story at the same time some famous portraiture photographers are Diane Arbus, Angus McBean and Steve McCurry. There are two main approaches towards portraiture photography are the Constructionist approach which is where the photographer will construct a photograph around an idea such as a happy family photo or a romantic couple photograph. The second approach is the candid approach which is were the photo is taken without the person knowing, in my opinion this captures a more realistic outlook on the photograph because sometimes the constructionist approach can feel staged and awkward. Portraiture photographs can be taken in two locations; in a studio usually with artificial lighting which is were the constructionist approach comes in and then in an outdoor environment where you photograph just what you see this us were the candid approach comes into it. Editing can play a large part in portraiture photographs especially in studio photographs because the client might want the photo re-touched so it looks better and the people appear better. 10. Little post production work seems, to go on really in portraiture photos, other than the retouching of the facial features..In portraiture photos the background always seems to have a blurred effect on it, this is to bring all your attention onto the main focus of portraiture photos, which is the face and what expressions are being pulled.High quality cameras are required for portraiture photos so you can capture all the details of the face and all the necessary shadow as well.Portraiture photos can be a mixture of both controlled and observational, for example this photo appears to be observational and in a natural environment . Lighting is also mainly natural because the portraiture photos are heavily based 10 on facial expression which are a natural thing and if you start including light sources it might look unnatural. 11. High street photographs High street photographs can involve a different range of photograph types such as portraiture photographs and weddings photographs as well. In a photo shoot there will be hundreds of photos taken and then the client will look through them with the photographer and select the ones that he likes. There are lots of little independent high street independent companies out there, but due to the price of renting high street studios being extremely high they seem to be dyeing out and the big companies are buying the high street studios companies who specialize in high street photography are studios such as Hamilton Studios, Portland Studio, Venture and Barkers. The studios which the photographs are shot in use a lot of artificial light to create a whole range of moods. Once the image has been taken they will go through some post production process to edit them and make sure they are looking just right, this is an important stage because now with the big companies producing high quality high street photos there is a lot of pressure on the other studios to follow suit. A wide angle lens is commonly used in high street photography as the studio might be quite small and the wide lens can eliminate the feeling of the photograph been taken in a small place. 12. Artificial light /high key flashes have been used in the photographThe lenses will probably have been used for this particular photo will have been a 50 mil lens this will of been to compensate for the small studio that they will have been in.This photo is definitely controlled because the child will probably have been told to act in a certain way as well as the adults will have been told to act in a certain way.Some post production work has been done on this photo, quite poorly as well as you can see the two light boxes which have been used in the shoot, the light boxes should have been airbrushed out because if you notice the light boxes it just looks unprofessional.Despite some of the bad post-production work has been done, some aspects of the photo have been edited well such as the face looks airbrushed and it has a professional outcome as well. 12 13. Architectural Architectural photography is were photographs are taken of buildings or other structures. For example the photography of a really old and historic building such as the Leaning tower of Pisa would be classed as architectural photography. The first architectural style photo which was taken was by a photographer called Nicephore Niepce and it was just a simple photo of some buildings in a line (see the photo in the centre) but because it was a photo of some buildings and only really about the buildings it was classed as a architectural photo. Some of the most recognized architectural photographers of now are Hutton + Crow and Adam Mork. Obviously the only approach that you can take when you do architectural photographs is to actually go out and take photos of architecture, in my opinion its on of the hardest forms of photography I have talked about because it is hard to take a photo of a building which people might be used to seeing and make it look like a good photograph what will keep people interested. You can see architectural photographs in quite a lot of places whether it be in the form of a real estate magazine or even if it has been included in a advert as a setting in the background. I...</p>