……………………………………………………………………………………………………………………………………………………………………………………………………………………

……………………………………………………………………………………………………………………………………………………………………………………………………………………

5531201128 · Nattapol Wattana · 5531210150 · Tanade Sirinumas · | Page 01

Philippines, the

country with

many natural

resources and

leisure activities, is one of the

most preferred tourists’

destinations. For few years, the

number of tourist from Korea

has been growing up rapidly

whereas United States has

been growing slowly.

So these are caused from the

economic redesign which

switches from ex-rich countries

to new rich countries or Korean

has more power to consume

than USA.

The Effect on Airline

The Korean, like most of people

in Asia, prefers to travel by

lowest fare to cut cost but travel

in brand hotel and do many

activities. So the largest low cost

airline of Philippines, Cebu

Pacific, has been increasing

continuously according to

consumers’ behavior.

Moreover, it can

get the most

market share

in Philippines

domestic air

transport.

The

…………………………………………………………………………………………………………………………………………………………………………………………………………………

……………………………………………………………………………………………………………………………………………………………………………………………………………………

Page 02 | · 5531201128 · Nattapol Wattana · 5531210150 · Tanade Sirinumas

Why do Korean tourists love

Philippines?

Korean tourists are the biggest

source of tourists of Philippine.

There are around 1.17 million

tourists from that country. They

want to come Philippines

because they can buy cheaper

things than their own country

such as clothes, foods, house

rental or hotel price, so they can

stay at brand hotel, relax with

many activities, or retirement.

Moreover, Korean tourists’

behaviors prefer shopping,

spa treatment, playing golf,

practicing speaking English,

ecotourism, and seafood dishes.

Philippines also have many

attractive places such as SM

Mall of Asia, D'Mall, Batanes, or

Palaui Island.

……………………………………………………………………………………………………………………………………………………………………………………………………………………

……………………………………………………………………………………………………………………………………………………………………………………………………………………

5531201128 · Nattapol Wattana · 5531210150 · Tanade Sirinumas · | Page 03

Where to Shop?

SM Mall of Asia is the largest

mall in The Philippines and the

third largest of the world. Its

activities are not only shopping

but also ice skating, watching on

IMAX Theater, or visiting

science museum.

When you travel to Boracay

Island, you should not miss one

of the most attractive places like

D’mall which has high-end

stores including clothing, art

and household items. Outside,

there is beautiful white beach.

SM Mall of Asia and D'Mall are

the most popular malls for the

Korean tourists to visit and

shop. From increasing number

of tourist, they are growing as

well.

You will see that the increasing

of Korean tourists impacts on

many industries involved

tourism in the Philippines along

with aviation industry.

If you are new rich people like

Koreans and you are finding

some tourist attraction that has

a lot of activities and cheap

goods, I suggest you to go to the

Philippines, the new rich’s

paradise. Here will impress you

and you will make Philippines

people live well too.