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ALA Webinar on Jan 23, 2013
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Serving Spanish-Speaking Populations:
an IntroductionPart 2
Milly C. Lugo, M.L.S. and Radames Suarez, M.L.S.
ALA Editions WorkshopJanuary 2013
2
Part 2
• Needs Assessment
• Collection Development
• Outreach
• Programming
• Resources
• Q & A
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Needs
Interests
Ethnicity
Education
Employment
Income Level
Identity
Family Unit
Wants
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Needs Assessment Process
1. Who will perform the study?
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Needs Assessment Process
2. Gather background data
Census, Local GovernmentLibrary Circulation Records
Other
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Needs Assessment Process
3. Decide on a method.
Focus Groups
Questionnaires
Informal Interviews
Before you begin…
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Needs Assessment Process
4. Gather information 5. Evaluate &
recommend
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COLLECTION DEVELOPMENT
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Collection Development
• You must invest time in:Knowing your community
Knowing your collection policy Maximizing your budgetCommunicatingIdentifying vendorsExpanding your Latino knowledge Merchandising, marketing, and weeding
Collection development is an ongoing process.
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Collection Development
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Collection Development
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Become familiar with popular authors and best sellers
As well as popular magazines and newspapers
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Collection Development
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…and new titles… Novedades
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Collection Development
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Other sources of new titles and popular authors
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Collection Development
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DVDs
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Collection Development
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CDs and Audio Books
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Collection Development
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Vendors
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Collection Development
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Use Vendor Selection Tools such as:
Special Collection Lists
Catalogs
Subscription newsletters
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Collection evelopment
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Points to consider when working with vendors:
Experience and expertise
Inventory
Details regarding books, cds, dvds, etc.
Order administration
Processing services (e.g. cataloging)
Discounts
Book fair participation
Extras
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Collection Development
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How about e-books in Spanish?
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Book Fairs
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A final wordOn collection
development
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What is wrong with this picture?Source: http://www.mymcpl.org/blog-tags/displays?page=7 Accessed: 01/05/2013
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Outreach
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Services to Latino communities should be an integral part of all library
planning efforts
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Outreach• Key Steps:
oDetermine community needs and prioritize
oDetermine target audienceo Identify potential partnershipsoDevelop an action planoMarketingo Evaluate results from outreach efforts
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Source: Utah State Library. Planning Outreach Activities. at: http://library.utah.gov/programs/spanish/planning.html Retrieved: 01/02/2013
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Outreach• Examples:
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Source: InfoPeople Archived Webinar. 2012. Outreach to Hispanic/Latino Populations - Tu Biblioteca! http://infopeople.org/training/outreach-hispaniclatino-populations Retrieved: 01/02/2013
USTED Y SU BIBLIOTECA(You and Your Library)
An Information Literacy Program for adult ESL students
by: Milly C. LugoMarch 2012 1
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Programming:
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PlanningFormat – Theme -Tie-insAudienceFunding
Collaboration Library StaffCommunity LeadersLocal artists, schools, colleges
Marketing and PR
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Programming:
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Cultural Film
Art Crafts
Oral History Book Clubs
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Programming:
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Life skills Health
Finances Parenting
Career Fairs Citizenship
Gang Prevention Self-Improvement
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Programming:
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Literacy English as a Second Language
Computer
Information & Language Literacy
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Programming:
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OtherPUERTO-RICAN
FOOD PREPARATION
Programming:
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Other
GAY PRIDE MONTH
Programming:
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Other
DIA DE LOS NIÑOS/DIA DE LOS LIBROS
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Resources
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• There is an increase in Hispanic population in ‘non-traditional’ areas.
• Migratory families are drawn to programs dealing with basic needs.
• Librarians able to serve Hispanic and multicultural populations are needed…we mean
Conclusion
YOU!
