ROHIT KHANDELWAL (09BM8042)

SHAILENDER NEGI (09BM8046)

SIDDHARTHA SHARMA (09BM8048)

VARUN WADHWANI (09BM8060)

VGSoM, IIT Kharagpur

Someone said “marriages are made in heaven”.

If that’s true then Internet is the new heaven

Do you know Matrimony is available Online ?If you don’t know, probably you never

logged in to the internet.

It is the 13th most popular activity on the Internet among 12 million urban users in India.

It has grown at a healthy rate of 30%. These days a number of celebrities also use

the features of online matrimony.

Online Matrimony is an organized web based Matrimonial/Marriage service facilitating wishful men and women to find their suitable life partners .

Caters to people spread across the globe. Specially popular in India and among

Indians settled overseas.

BHARAT MATRIMONY was the first company

to provide online matrimonial services to

indians.

Started in 1997 BharatMatrimony.com

pioneered online matrimony.

first matrimonial site to receive the coveted

ISO 9000:2001 Certification

Entered the Limca Book of Records.

Complex & based on Caste, Religion, Economic

Standard, Job status, age, height, family back

ground

Agents include middleman, a marriage broker,

volunteer or a professional, or priest and a

barber or astrologer.

Print matrimonial in the last decade.

Word of mouth and newspapers.

More and more people are now part of the web 2.0 culture and the Internet

Internet today is spreading to remote areas. People interact with other people using

internet on a weekly basis to say the least. Web 2.0 features attract many and you

don’t need to be a geek to enjoy the features.

No Boundries.

• Fastest growth rates in the region• Rapid infrastructure improvements• Aggressive broadband rollout• Affordable internet access• Development of content & applications• Current Broadband subscribers at 20 Million.

Single e-point rural connectivity Video Conference Facility Agricultural expert offering

online advice on pests/crop rotation etc

Access Land records from Govt database online , for Loans etc

Web based initiative to support

farmers (e-choupal) Online information

Market price onlineProduct literatureWeather / scientific information online

Web Portal Supply of regulated farm

inputs

Provides global reach.

Self-operative and easy task.

Marriage broker with a huge diary with tucked-in

photographs is slowly phasing out.

Registration profiles to filter preferences .

Different portals to cater for needs like different languages.

• Virtual meetings.

• Information to be disclosed can be well decided by the

parties.

The growth looks obvious with the spread of internet.

Online matrimony merging with social networks like Facebook, linkedin etc.

Availability in local languages in future.  ‘SecureTalk‘ service that will let

customers to talk to the potential matches without revealing their actual numbers.

Features that enhance trust

Freedom of choice and expression

Understand behaviour and preferences of

Gen Y

Make the overall experience enjoyable and

fun.

Search filters: search using filters like city, profession, astrology 

Wedding directory: online shopping for bride-groom, travel booking, jewellery

Blogs covering personal views and users’ experiences with matrimonial websites

Personalized  messages Express interests: enable users to express interest Join clubs: enable users to start and join clubs in order to

meet people with similar likings. For example- photos and videos

Profile tagging Profile management Instant verification of email ids and phone numbers, send

email/SMS to a profile, tell a friend about a profile, block a user and so on.

Instant confirmatory SMS & email. Update and check profile functions. Regular alerts are sent to users with

suitable matches to their profiles.  Customised solutions and assistance.  Control the ability to download personal

data, photos, videos as per the discretion of users.

  RSS feed subscription Integration with social networking sites

Photo tagging and real time search Profile updates, if any, should be made visible to those connected directly to a user to let them know of any changes in their status

Preferred mode of match making for NRI and PIO

More affordable than Newspapers More Convenient Better Searches leading to Better Matches Better Tools: Search against multiple

parameters filtering database Immediate and Comprehensive Private Matches from all over the world

Shaadi.com is the most popular matrimonial service sites(premium segment) in India. It was launched in 1996 and is one of the early entrant in the market.

14 million (1.4 crore) members are registered on the site

Almost 9 lakhs successful marriage proposals have resulted. That is over 50 success stories each day.

Standard membership is FREE! Paid membership gives you more opportunities as

you can initiate discussions with prospective marriage candidates, and your profile is prominently featured

It is largest online arranged marriage site(in terms of users) with 15 million (1.5 crore) members registered with profile. It has major share in south Indian market.

It is backed by the Yahoo! corporation so score in terms of reliabliablity and is well established.

They are featured in the Limca Book of Records for the record number of documented marriages online. It has a good conversion ratio to successful marriages!

One distinct feature of Bharat Matrimony is that they have there own physical centres and contact points across 100 cities in Indian and offices in other countries all over the world

It is from Info Edge(naukri.com fame) stable which is a leading provider of online recruitment, matrimonial, real estate and educational classifieds and related services in India.

Third largest player with 5 million users overall

It caters to the sub premium market (free-mium segment).

Fastest growing matrimonial portal in India, promoted by The Times of India group, the largest media & entertainment conglomerate in the country. 

Country’s first matrimonial portal to attain huge success from the Swyamvars organized every week for the benefit of different communities across the country

How does Indian matrimonial websites generate profits?

Do people actually get married through the websites?

It seems to be a good business but does it works?

What is their revenue model?

FMCS (fast Moving Consumer Service Category)

Successful Business Model – Technology with personal touch

Subscription by members (Rs 2200 to Rs 7200)

Advertisements Sale of wedding related items. Running matrimonial events etc Astrology Services Expert advice

Franchising Model Perfect for Indian Demographic Allows to penetrate in tier II and Tier III cities Match making being offered through a retail

outlet No of centres – 151 Presence – 87 cities Franchisor of the year – 2005&2006 Shaadi.com centres—Personal relationship

advisor National as well as International profiles

Requirements: Women entrepreneurs for sensitivity &

empathizing nature of industry. Average Break even period of 6 months --

High return on investments, easy to hand over, no technical knowledge required.

Franchise Required – 400-500 sq ft Investment required – 7 to 8 lakhs Franchise Present – 150 Expected franchise – 500 by end of 2008

One of the oldest and popular 100% Free. Register, search, send personalised written

messages, chat by text, voice and webcam one-on-one 100% free without any expiration dates.

Unique proximity search by zip code, language, location, religion, caste and more.

One of the first web 2.0 Indian Matrimonial sites

Uses the Microsoft platform including ASP.NET, SQL Server and AJAX.

How it sustains 100% free model -- Advertising revenue thorough online ads And offline revenue through brick-and-

mortar model. Voice of chairman – To give something back

to society.

Bharat Matrimony offers a choice of 15 regional websites

Timesmatri.com provides a choice to search brides and grooms by religion, mother tongue and education.

Most players to opt for clicks-and-bricks hybrid business models

More comprehensive services in the not-too-far-off future

Online tracking of Customer Behaviour. Phishing Misrepresentation of facts / Frauds Hacking. Harassment. Spams. Offensive content. Copyright Infringement. No E-Governance

Thank You!!