Online Courses with WordPress

WP Elevation & RockStar Empires@troydean

Democratisation of Education

MEGHAN TELPNER

MARK BROWN

NIKKI ELLEDGE-BROWN

NEW YORK CITY

US$107Bn

US$38.3Bn

1 : 1

1 : Many

Premium Positioning

Who Can You Teach?

DIY Crowd

Your Peers

The Problem with MOOCs

88%

10%

2%

35%

65%

Here’s How:

More Carrot, Less Stick

Most Online Courses Talk AT You

We Invite You Into A Conversation

And Introduce You To Your Community

Most Courses Overwhelm You With Content

We Hold Your Hand Every Step of the Way

Most Online Courses Teach Abstract Concepts

We Teach Using Simple Frameworks

Most Courses Use Long Lessons, Boring Slides and

Bullet Points!!!

17:25

We Use Slides and Direct to Camera for Dynamic Videos

Most Courses Have Little or NO Structure

We Use Psychological Hooks To Keep Students Engaged

Why This Is Important Now

Most Courses Are Just Video

Learning Modes: Visual, Aural, Reading & Writing and

Kinesthetic

We Use Video, Audio, Text, Quizzes and Homework

We Use Dynamic Quizzes to Keep Students Awake

Most Courses Deliver Static Content Only

We Use Gamification to Keep Students Motivated

Most Courses Email You When New Content is

Released

We Send You Emails Based on Your Actions

We Deliver In-App Messages Based on Your Actions

We Reward You For Taking Action

Foundr

The Technology

WordPress

LearnDash

BuddyPress

BadgeOS

Social Learner for LearnDash

Infusionsoft

Stripe

Memberium

Intercom

Twilio

Vimeo Business

Amazon S3 and AWS

Slack

Grytics

Asana

Online Courses with WordPress

Q&A