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Online Courses with WordPress
WP Elevation & RockStar Empires@troydean
Democratisation of Education
MEGHAN TELPNER
MARK BROWN
NIKKI ELLEDGE-BROWN
NEW YORK CITY
US$107Bn
US$38.3Bn
1 : 1
1 : Many
Premium Positioning
Who Can You Teach?
DIY Crowd
Your Peers
The Problem with MOOCs
88%
10%
2%
35%
65%
Here’s How:
More Carrot, Less Stick
Most Online Courses Talk AT You
We Invite You Into A Conversation
And Introduce You To Your Community
Most Courses Overwhelm You With Content
We Hold Your Hand Every Step of the Way
Most Online Courses Teach Abstract Concepts
We Teach Using Simple Frameworks
Most Courses Use Long Lessons, Boring Slides and
Bullet Points!!!
17:25
We Use Slides and Direct to Camera for Dynamic Videos
Most Courses Have Little or NO Structure
We Use Psychological Hooks To Keep Students Engaged
Why This Is Important Now
Most Courses Are Just Video
Learning Modes: Visual, Aural, Reading & Writing and
Kinesthetic
We Use Video, Audio, Text, Quizzes and Homework
We Use Dynamic Quizzes to Keep Students Awake
Most Courses Deliver Static Content Only
We Use Gamification to Keep Students Motivated
Most Courses Email You When New Content is
Released
We Send You Emails Based on Your Actions
We Deliver In-App Messages Based on Your Actions
We Reward You For Taking Action
Foundr
The Technology
WordPress
LearnDash
BuddyPress
BadgeOS
Social Learner for LearnDash
Infusionsoft
Stripe
Memberium
Intercom
Twilio
Vimeo Business
Amazon S3 and AWS
Slack
Grytics
Asana
Online Courses with WordPress
Q&A