SEO Optimization

Techniques

By

Sunali Khanna

Types of SEO Optimization

• There are two type of page optimization techniques

1. On page optimization

2. Off page optimization

The two techniques are discussed bellow after the diagram.

Optimization Techniques

On-page Optimization Techniques

• In a layman’s language, when we directly work on the pages of our

website that is on page optimization.

• The activity is done on the page for search engine ranking.

• Examples of On page Optimization are:-

On-page Optimization Techniques(cont.)

• Using alt tags

• Using meta tags

• Tool tip

• Proximity

On-page Optimization Techniques(cont.)

• Keyword density

• Proper usage of keywords

• Heading tags

On-page Optimization Techniques(cont.)

• On page optimization refers to factors that have an effect on your web

site listing in organic search results. The factors are either controlled

by you or by the coding on your page.

On-page Optimization Techniques Example

Off-page Optimization Techniques

• When you are not working directly on the page but you some how but

somehow you are using the links to those pages to promote then it is

off-page optimization.

• These are the factors that have effect on your web page or web site in

search results.

Off-page Optimization Techniques

• The factors are neither controlled by you nor the coding on your page.

• Examples:-

1.Link popularity

2.Page rank

Off-page Optimization Techniques

Which Optimization Techniques is good for

Business

• Although both the optimization techniques are important but on page optimization is preferable.

• SEO Check list for On page Optimization

• Always start with keyword selection, research and testing

• Meta description tag

Which Optimization Techniques is good for

Business(cont.)

• Alt tags

• Heading tags

• URL structure

• Internal Linking strategy

• Content

• Keyword density

Which Optimization Techniques is good for

Business(cont.)

• Site maps

• Track target keywords

Avoid

• Duplicate content

• Offsite images

Which Optimization Techniques is good for

Business(cont.)

• URL variant

• Duplicate title tags

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